Your marketing strategy should be a concerted team effort, but implementing your strategy isn’t the sole responsibility of your marketing department or senior management. Many other key team members should be included in the planning and implementation processes to ensure success and goal achievement. This article will discuss why communicating your plan to every employee is vital, along with tangible ways to increase communication.
Boosts Morale and Engagement
When your employees understand the visions, goals, desired direction for your business and how their involvement is a vital part of achieving success, their passion will increase. Studies have shown that ensuring employee passion and engagement are typically very neglected, but critical to successful marketing strategy implementation. A recent survey showed that 88% of employees lack passion for their work, and passion is a driving force behind goal achievement. Involve employees in your business’ strategic planning by creating personal connections to how their individual work will affect and influence strategy implementation and subsequent goal achievement. When employees can see tangible ways the company can be successful because of their work, they will make better, guided decisions in support of your goals.
Improves the Customer Experience
Sharing your marketing goals with employees outside of the marketing team creates a bridge of knowledge, so your entire team knows what’s going on. This is especially true when you involve your sales team in the strategy. When salespeople and customer service individuals have an understanding of your marketing efforts they can betteranswer customers’ questions, guide them to the proper company resources, and make suggestions that will align with your marketing strategy. Your customers’ confidence in your business will strengthen and your employees will be better prepared for changes and challenges because they know what the strategy entails.
Ways to Increase Communication
1. Request Feedback from Employees
Create an environment of trust by allowing honest feedback from your employees about planning, encouraging them to provide their opinions and ideas. Feedback can be given through surveys, focus groups and meetings. Asking for feedback and sharing your marketing plan will create connectedness and make employees feel like they are part of the team.Involving employees in strategic planning for your company can also “provide insight into issues, challenges, concerns, and opportunities which may not have been known or fully understood.”
2. Don’t Take Employees for Granted
Give regular performance feedback, recognition and acknowledge employee efforts. Also provide constructive feedback in line with your company’s goals, by providing additional resources and support they may need to stay on track and get the job done. Also, keep in mind that saying “thank you” goes a long way!
3. Clearly Define Desired Outcomes
Clearly defining what the actual achievement should look like will place everyone on the same page and give each employee a road map for the course. When everyone knows the destination, the journey is smoother and more productive. When everyone is on the same page regarding your marketing strategy, levels of commitment, understanding, involvement, and pride increase, ensuring proper execution of your business’ strategy. Customer experience is improved and employee morale is boosted. Get Started Today
- Take a look at your past marketing campaigns and communication methods within your company. Did your whole team know what your marketing strategy was? Were employees engaged and eager to implement the plan? Did you have a way to measure employee involvement and goal achievement? What worked? What didn’t work?
- Start planning your innovative marketing campaign today using the suggestions here. Plan how you will involve every employee in your strategy. Consider creating a feedback system and administering an Employee Passion Survey for your staff. Chart your course with a clearly defined destination and celebrate the win as a team!
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