Are You Marketing Your Small Business “On The Fly?”

Are You Marketing Your Small Business “On the Fly?”

In a survey of small business owners conducted by Valpak Research Services with Thrive Analytics, it was discovered that a notable percentage of small business owners approached marketing their businesses in an imprecise and therefore, ineffective manner. Many small business…

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Text Marketing & Why It Works For Small Business

Text Marketing & Why It Works for Small Business

Today there are more digital platforms, services, and devices used to communicate with customers than ever before. Regardless of the device used 60% of consumers prefer text-message-based marketing to email marketing or other mobile push notification services. It’s simple, straightforward, and incredibly…

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Keys To A Successful Digital Coupon Campaign

Keys to a Successful Digital Coupon Campaign

Digital coupons in general and mobile coupons specifically have reached the point where businesses can’t really afford to continue a wait-and-see perspective. 36% of coupon users increased the use of paperless coupons so far this year and 32% of consumers prefer to…

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Upgrade Mobile-Friendly Marketing To Mobile-Centric

Upgrade Mobile-Friendly Marketing to Mobile-Centric

It’s been quite some time since “Mobilegeddon,” when Google and other search engines forced businesses to take mobile users into account in a meaningful way. Given the very real consequences to your business, you’re undoubtedly already mobile-friendly as a result.…

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3 Crucial Keys To Creating The Best Coupon Design

3 Crucial Keys to Creating the Best Coupon Design

Direct mail response rates rebounded sharply in 2016. According to the DMA, the rates were the highest since 2003. House list response rates were 5.3% and prospect list rates responses were 2.9%. With numbers like those, competition for both print and…

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