H2H Marketing – The Secret Sauce For Sales

H2H Marketing – The Secret Sauce for Sales

In today’s technology and data-driven environment, it’s easy to create your sales and marketing strategy based on a Business-to-Business or Business-to-Consumer approach that’s been run through countless analytics programs and databases. It’s incredibly common. But, there’s another approach to sales…

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Are You Marketing Your Small Business “On The Fly?”

Are You Marketing Your Small Business “On the Fly?”

In a survey of small business owners conducted by Valpak Research Services with Thrive Analytics, it was discovered that a notable percentage of small business owners approached marketing their businesses in an imprecise and therefore, ineffective manner. Many small business…

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Text Marketing & Why It Works For Small Business

Text Marketing & Why It Works for Small Business

Today there are more digital platforms, services, and devices used to communicate with customers than ever before. Regardless of the device used 60% of consumers prefer text-message-based marketing to email marketing or other mobile push notification services. It’s simple, straightforward, and incredibly…

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Keys To A Successful Digital Coupon Campaign

Keys to a Successful Digital Coupon Campaign

Digital coupons in general and mobile coupons specifically have reached the point where businesses can’t really afford to continue a wait-and-see perspective. 36% of coupon users increased the use of paperless coupons so far this year and 32% of consumers prefer to…

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Upgrade Mobile-Friendly Marketing To Mobile-Centric

Upgrade Mobile-Friendly Marketing to Mobile-Centric

It’s been quite some time since “Mobilegeddon,” when Google and other search engines forced businesses to take mobile users into account in a meaningful way. Given the very real consequences to your business, you’re undoubtedly already mobile-friendly as a result.…

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