Best Time For Back-to-School Marketing

Best Time for Back-to-School Marketing

Between new clothes, technology, textbooks, dorm supplies, and the sundry notebooks, pens and pencils, consumers are going to spend a whopping $74.9 billion preparing for back-to-school and college this year. Do you want a slice of that pie? The key…

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Back To School Marketing To Help Busy Moms

Back to School Marketing to Help Busy Moms

The back-to-school shopping season is, for parents, a time of both excitement and dread. As the school year approaches families are involved in a complex balancing act of caring for their home-for-the-summer children, while making all of the preparations for…

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Why Consumers Enjoy Direct Mail

Why Consumers Enjoy Direct Mail

Most savvy marketers know that every type of media has it’s own “stereotypes,” and most of those tend to not be entirely true. One misconception is that print direct advertising is considered “junk mail” by most households. Sure, some mail…

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How Tourism Marketing And Mobile Go Together

How Tourism Marketing and Mobile Go Together

It’s no secret that tourism is a huge industry. In the U.S. alone, travelers—both domestic and international—spend nearly $1 trillion every year. How do tourists choose where to spend all of that money? Increasingly, out-of-town consumers are using their smartphone…

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How To Get More Online Reviews For Your Business

How to Get More Online Reviews for Your Business

Online reviews are important in almost every industry. Boosting your reputation online can impact your bottom line, increase Google rankings and turn consumers into brand ambassadors. The trend of online reviews continues to grow, so you can either ignore it…

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4 Sales And Marketing Collaboration Benefits

4 Sales and Marketing Collaboration Benefits

Sales and marketing should go hand in hand. These two groups are responsible for different, yet collaborative, aspects of the overall selling process. When united, sales and marketing can realize a 20% annual growth rate. But too often they have a…

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