New Trends For Home Improvement Marketing

New Trends for Home Improvement Marketing

As old advertising practices grow stale, a surprising sector of business is rethinking its marketing strategy: the home improvement industry. Indeed, local and national contractors, designers, small hardware stores, and even big-box corporations are stepping outside of normal marketing practices.…

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5 Ways Search Engine Optimization Has Changed

5 Ways Search Engine Optimization Has Changed

Search Engine Optimization (SEO) is a strategy used by many businesses to generate increased traffic to their web pages. It entails creating website content that is correctly written and formatted to be indexed by search engines (such as Google). When…

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8 Home Improvement Offers That Convert For Summer

8 Home Improvement Offers That Convert for Summer

In a 2013 survey, a full 60% of homeowners said they planned to undertake a home improvement project over the summer, spending on average $1,200.  Landscapers, general contractors, and other businesses operating in the home improvement sphere can capitalize on…

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