Personal Care Direct Mail Campaigns

Book more appointments with Valpak direct mail advertising. From nail, tanning and hair salons to day spas and massage therapy centers, personal care businesses that advertise with Valpak see an increase in new clients and repeat customers. Promote your beauty and salon services to consumers with 33% more income in The Blue Envelope of coupons. Add some dimension to your direct mail campaign with digital marketing that extends the reach of your offer.

valpak testimonial

“I chose to advertise my business with Valpak because I wanted my coupons to reach a large number of people to let them know that we opened a new business. I think by using Valpak, it gets my Supercuts’ name out in the market and viewed even if they don’t use the coupon. I would recommend Valpak to other businesses because Valpak reaches a massive number of people for a low cost!”

Julie Haun, Franchise Owner, Supercuts

Why Valpak Should Make the Cut

Valpak targets the mailing areas around your salon most likely to drive sales and repeat customers.

303 MILLION

LAST YEAR, VALPAK MAILED 303 MILLION PERSONAL CARE ADVERTISEMENTS.

VALPAK CONSUMERS ARE 24% MORE LIKELY TO HAVE VISITED A SPA IN THE PAST 3 MONTHS.

VALPAK CONSUMERS SPEND 20% MORE ON BEAUTY PRODUCTS & SKIN CARE.

Beauty & Salon Marketing Ideas

Valpak can create a custom marketing plan for your beauty or salon business that fits your unique needs and budget. Check out these highlights.

BLUE ENVELOPE

Promote your beauty or salon business to a targeted, local audience of consumers with our signature Blue Envelope mailer.

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POSTCARDS

Extra space equals more real estate to promote new customer offers, your location, services and specials.

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Digital marketing in Staten Island and Brooklyn
DIGITAL MARKETING

Extend the shelf-life of your direct mail campaign and reach a larger audience of personal care consumers online.

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Beauty & Salon Marketing Results

Sources: AudienceSCAN®; Claritas data with current year projections, (compared to the average U.S. consumer).