Direct Mail Coupons

medical advertising with coupons

Direct mail coupon advertising is the powerful, cost-effective way to grow your customer base, increase sales and drive brand awareness. Selecting the right message, offer and design are key to the success of your ad. Choose from hundreds of proven designs or custom design a coupon specifically for your business with Valpak’s lean design model to drive increased responses. Let’s work together to help you determine the right offer, frequency and reach to exceed the return on investment you want out of coupon advertising.

With the internet, social media and smartphones, the way we shop has drastically changed in the past 20 years. While direct mail works great on its own, adding digital to your campaign can generate even more response over time. Check out our digital products – website development, search engine marketing, social media marketing, etc. – to reach consumers across multiple channels.

Coupon Advertising: 5 Best Practices

local coupon advertisingConsumer research and case studies prove successful coupon advertising creates compelling reasons for consumers to act, uses price points that manage customer expectations and provides any restrictions on use upfront to avoid unfavorable surprises. Here’s how to determine the best offer to promote your business.

  1. Create A Clear Value Statement: What’s in it for the consumer? Why should they frequent your business over your competition?
  1. Reward Your Target Audience: Include discounts on your most popular or mainstream products and services for better results.
  1. Appeal To More Consumers: Limit restrictions on coupon redemptions and clearly state the expiration dates of your offers.
  1. Use The Right Coupon Offers: Avoid low-value or frivolous items and incorporate the dollar value of “free” offers (regularly: $25).
  1. Give Them More Variety: Include companion offers to encourage consumers to spend more and come back more often.

How To Promote Your Business With Coupons

coupon advertising for chinese restaurant
Give consumers a reason to try your business with direct mail coupons. From automotive to retail, coupon advertising works for every type of business. Here are the most popular formats and examples of each by industry.

    • Percent-Off Coupons: Discount a percentage of the total cost.
    • Dollar-Off Coupons: Discount a specific dollar amount off the total cost.
    • Free With Purchase Coupons: Offer a complimentary service at no additional cost.
    • BOGO Coupons: Reduce the cost of buying more with buy-one, get-one coupons.
    • Coupon Codes: Drive online business with coupon codes redeemed at checkout.
    • Low Price Point Coupons: Start small and see big returns by advertising low prices.
    • Loyalty Coupons: Reward your top customers with loyalty discounts and offers.
    • New Customer Coupons: Drum up new business with a new customer offer.
    • Rebate Coupons: Create immediate excitement with mail-in rebates.

Consumers Want Coupon Advertising

coupon advertising for dental business
Everybody loves a coupon! In the past 30 days, these audiences responded to coupon advertising in their mailboxes:

  • 32% of affluent shoppers
  • 33% of baby boomers
  • 32% of empty nesters
  • 25% of LGBT consumers
  • 33% of Gen Xers
  • 21% of Gen Zers
  • 29% of Hispanics
  • 34% of homeowners
  • 38% of military/active duty
  • 31% of millennials
  • 33% of mixed race households
  • 37% of parents of teenagers
  • 34% of pet owners
  • 32% of seniors*

*2018 AudienceSCAN®