1-to-1 Custom Postcards

Dial up your direct mail marketing with timely promos targeted to specific customers. With a variety of custom direct mail options, you choose the best audience and full-color postcard size for your advertising budget. Whether you want to provide your own list of targeted households or need assistance in finding the right demographic mix, let us help you find the most impactful areas. We’ll ensure your message comes through at the time and place that’s best for your small business.

Cost-Effective Business Postcard Mailers

When you do your postcard printing with Valpak, we help you define your ideal customer and the best targeting options based on your marketing goal and budget. Choose from the following:

Traditional Saturation

Valpak uses data intelligence to target the ZIP codes and carrier routes with the highest percentage of your ideal customers, taking advantage of lower USPS postage rates.

Targeting a Specific Consumer

Mail postcards based on criteria like age, gender, income, credit, purchasing habits, political affiliation, education, profession, etc. With over 300 selects, we can find your exact customer.

Your Customer List

Current customers spend more at checkout and have a higher lifetime value. We develop custom postcard mailings from your customer list to increase retention and win back former customers.

Available Postcard Sizes

Valpak offers a variety of standard and non-standard postcard sizes:

  • 6×9 (our most popular standard size)
  • 6×11 (more space for your mailer promo)
  • 6×4.25 (most cost-effective custom postcard)
  • 9×12 (maximum real estate for your message)
  • 6.375 x 10.5 (trifold menu mailer for restaurants)

Eye-Catching Postcard Design 

Our graphic design department creates high-quality postcard mailers for thousands of small businesses each year, leveraging industry-leading design tools and templates and more than 50 years of direct mail creative expertise. You can also provide your own design or marketing materials to match and still expect a quick turnaround time.

All design templates and postcard sizes include return address labels printed on the business card and are heavy 100# gloss cardstock. Of course, you’ll receive a PDF proof to approve prior to mailing.

All-in-One Postcard Mailing Services

You can mail as few as 2,500 business postcards with Valpak and doing so is often much less manual than EDDM. Everything – from audience targeting to graphic design to offer recommendations to USPS postage – is included and you work with a dedicated direct mail marketing rep for the entirety of your postcard campaign.

Additional Direct Mail Marketing Solutions

  • Blue Envelope: Choose from thousands of insert templates to advertise in our cost-effective shared mailer (recommend mailing 30,000+ households)
  • PlusOne Postcards: Mail to the same high-quality households as our signature Blue Envelope (limited quantity, minimum of 10,000 households).

New Products in Mailers 

  • New Mover Postcards: Reach new movers, new movers to a particular ZIP code or new homeowners monthly (postcard templates or own design)
  • Birthday Mailers: Introduce your small business and give potential customers a reason to spend with you (postcard templates or own design)