Homeowner Direct Mail Postcards

Homeowners spend an average of $10,601 on home expenses in the first year after buying a new home. Receiving a small business mailer with a discount influences homebuyers and homeowners to try new service providers and retailers too.

new homeowner direct mail postcards

Homeowner Postcard Marketing Campaigns

Increase advertising response rates when you mail postcards with a strong call to action and your contact information to homeowner new leads. Include a unique phone number and QR code to further track the performance of your direct mail postcard campaign.

You can choose from 3 high-quality homeowner audiences when mailing:

1. New Homeowner Direct Mail Campaigns

new homeowner mailer postcard template
64% of consumers change all or some service providers after moving or purchasing a home. New homeowner programs work because “welcome, new neighbor” offers in the mail resonate with this audience. All new homeowner mailing lists we provide are updated each mailing and prioritized based on home sale price. These direct mail postcards mail to owner-occupied homes with the option to personalize by homeowner last name at no cost. You can also mail to new movers (all new homeowners and renters) in a ZIP code or who have moved to a new ZIP code.

2. Home Anniversary Personalized Postcards

homeowner anniversary postcard design template
Settled in with a to-do list ready for to-doing! Happy “housiversary” programs work because home update/upgrade offers in the mail resonate with homeowners celebrating the 1-year anniversary of their home purchase. All 1-year home anniversary mailing lists we provide are updated each mailing and prioritized based on home sale price. These direct mail postcards are available as 1 or 2 touch points and mail the month of the anniversary (1 touch) or the month of the anniversary and the month after (2 touch).

3. Homeowner Insurance & Warranty Mailing Services

homeowner insurance postcard design template
Homeowner insurance and warranties provide peace of mind and protection to homeowners. Offers in the mail resonate with this audience when comparing costs and coverage as renewal dates approach. All homeowner insurance / warranty mailing lists we provide are updated each mailing and prioritized based on home value. These direct mail postcards are available as 1 or 2 touch points: 90-60 days prior (1 touch) or 126-60 days prior (2 touch) to the 1-year home anniversary. Personalize your postcards with the last name of the homeowner at no additional cost.

Homeowner Mailer Program Details

Each postcard mailer is a 6” x 9” full-color stand-alone postcard. You can choose from our postcard design templates or a custom design to reach potential clients / customers. Pick the ZIP codes you want to mail and we’ll handle the rest!

Mailer Postcard Pricing

Our automated postcard advertising service is the affordable direct mail solution to target your ideal audience and stay top of mind for around $1 per card.

Visit our postcards page for additional lead generation opportunities for realtors / real estate agents and to reach new movers (new homeowners and renters).