New Mover Postcards
Homeowners spend an average of $10,601 on home expenses in the first year after buying a new home (2.6x more than non-movers).
Whether moving across town or cross-country, leasing an apartment or buying a new home, consumers are apt to switch service providers or try a new business when they move. New mover programs work because “welcome, new neighbors” offers in the mail resonate with this audience:
change all or some service providers after moving or purchasing a home
While new mover mailers are a popular, profitable marketing vehicle for all types of businesses, consumers are most likely to switch these service providers when they move:
- Auto service
New homeowners, and sometimes renters, are also likely to switch certain home services providers, most often:
- Lawn care
- Home remodeling
- Pest control
- Handyman services
Receiving a business mailer with a discount influences new movers to try new service providers and retailers too, most often:
- Clothing/department stores
- Auto services
- Specialty retail
- Beauty services
Source: Valpak Event Mailer Survey
If you’re not running some sort of new mover mailing program to get new customers, chances are, your competition is!
New Mover Postcard Audience Targeting
You can choose from 3 audiences when mailing your service area:
1. New Homeowners
Owner-occupied homes, personalized postcard by last name of property owner: “Congratulations on your new home, Chu family!”
2. New Movers
Includes all new homeowners and renters in a ZIP code, personalized postcard by first or last name: “Welcome to the neighborhood, Amber!”
3. New Movers to a ZIP Code
Only includes new homeowners and renters who have moved to a new ZIP code, personalized postcard by first or last name: “Hello and welcome, Garcia family!”
Valpak’s proprietary data assets are what sets us apart from other marketing companies. Most of our competitors don’t support even 10% of what we host in-house. All new mover mailing lists we provide are updated each mailing and the new homeowner mailing list is prioritized based on home sale price.
New Mover Mailer Program Details
Each new mover mailer is a 6” x 9” full color postcard. Personalization is available and you can choose from our new mover templates or a custom design. Pick the ZIP codes and number of postcards you want to mail and we’ll handle the rest!