Direct Mail Coupons

Coupon advertising is a powerful yet economical way to draw new business from the households most valuable to you. The right design and messaging act as a miniature billboard for your company. Whether you choose single-panel coupons or a larger print format, your Valpak coupon commands one-on-one attention when homeowners open their Blue Envelope.

Coupled with the right mailing frequency and advanced audience targeting, our coupons create memorable impressions that compel consumers to act.

With 40 years leading the direct mail advertising industry, Valpak makes it easy to select the most effective printed piece for your business. Choose a proven coupon template or let our graphic design team create a signature coupon for you.

People open and browse our coupon offers every month, and 73% look at each and every offer.* Start showcasing your services to a carefully selected audience with an eye-catching direct mail piece. Talk to your Valpak marketing coach today about creating the best coupon for your business.


How We Drive Results

We know graphic design.

Through years of experience and eye-tracking studies, we have identified the ultimate formula to get your offer noticed. Whether you pick from hundreds of proven designs or have a graphic designer customize your ad, every coupon is designed for easy scanning and maximum response.

We take care of all the details.

Your local Valpak marketing coach knows your neighborhood AND direct marketing. We recommend the best offers and the perfect mix of frequency and reach for every industry based on what has worked for other businesses like yours.

We give you your space.

With a Single-Panel Coupon, you don’t have to share space on a page with other businesses or competitors. Your ad is all about you and what makes your business special. Seventy-three percent (73%) of households receiving Valpak look at every coupon inside the Blue Envelope.*

*2014 Valpak® Readership Study, Research Now®, October 2014

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