Reach Your Audience on a 1-to-1 Level

Some businesses need a more direct approach when it comes to advertising. That’s where postcards come in.

Postcard advertising enables you to pinpoint your ideal customers on a 1-to-1 level. Your offer stands out in the mailbox and your business stays at the top of consumers’ minds.

Valpak will help you define your ideal customer and provide the data intelligence to target them most effectively.

Does Postcard Advertising Make Sense for You?

Postcards are the perfect solution for businesses who:

  • Run seasonal promotions
  • Have a limited time offer
  • Promote special or seasonal offers
  • Promote grand openings
  • Reach current customers with a special promotion
  • Reach new movers
  • Just want to grab their targeted audience’s attention

Your Valpak marketing consultant will be with you every step of the way. They will share important insights and data to ensure you target the exact customer you want to reach – whether that’s as specific as newlyweds who just purchased their first home or as general as a zip code.

Postcard Advertising for Small Businesses

Not every business, need, goal or campaign is one-size-fits-all, which is why Valpak provides 2 postcard advertising solutions:

Customizable postcards are a premium product that puts you 100% in the driver’s seat. You select who receives your postcard and when. Learn more about customizable postcards here.

PlusOne is our new branded postcard that mails with, but not inside, The Blue Envelope to the same high-income households as Valpak’s iconic envelope. It’s affordable and gets results. Learn more about Valpak PlusOne here.

Valpak Postcards Snapshot – Custom Postcards vs PlusOne


Customizable Postcard

PlusOne™
Product Size 6″ x 9″, 6″ x 11″ (most popular) 5″ x 8.5″ card
Quantity Minimum 1,000 households 10,000 households/1 mailing area
Targeting 300 selection options Same households as The Blue Envelope®
Availability Unlimited 1 per mailing cycle
Frequency Select your mail date(s); multiple drops available TBD based on availability
Pricing 38-75 cents per household 22-25 cents per household

direct mail advertising

Learn more about customizable postcards.

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digital marketing solutions

Learn more about Valpak PlusOne™.

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