Direct Mail Custom Postcards & PlusOne Solutions

Some businesses need a more direct approach when it comes to advertising. That’s where postcards come in.

Postcard advertising enables you to pinpoint your ideal customers on a 1-to-1 level. Your offer stands out in the mailbox and your business stays at the top of consumers’ minds.

Valpak will help you define your ideal customer and provide the data intelligence to target them most effectively.

Not every business, need, goal or campaign is one-size-fits-all, which is why Valpak provides 2 postcard advertising solutions:

• Customizable postcards
• Valpak PlusOne™

Customizable postcards are a premium product that puts you 100% in the driver’s seat. You select who receives your postcard and when. Learn more about customizable postcards here.

PlusOne is our new branded postcard that mails with, but not inside, The Blue Envelope to the same high-income households as Valpak’s iconic envelope. It’s affordable and gets results. Learn more about Valpak PlusOne here.

Valpak Postcards Snapshot – Custom Postcards vs PlusOne

	Customizable Postcard	PlusOne™
Product Size	6″ x 9″, 6″ x 11″ (most popular)	5″ x 8.5″ card
Quantity Minimum	1,000 households	10,000 households/1 mailing area
Targeting	300 selection options	Same households as The Blue Envelope®
Availability	Unlimited	1 per mailing cycle
Frequency	Select your mail date(s); multiple drops available	TBD based on availability
Pricing	38-75 cents per household	22-25 cents per household