Some businesses need a more direct approach when it comes to advertising. That’s where postcards come in.
Postcard advertising enables you to pinpoint your ideal customers on a 1-to-1 level. Your offer stands out in the mailbox and your business stays at the top of consumers’ minds.
Valpak will help you define your ideal customer and provide the data intelligence to target them most effectively.
Postcards are the perfect solution for businesses who:
Your Valpak marketing consultant will be with you every step of the way. They will share important insights and data to ensure you target the exact customer you want to reach – whether that’s as specific as newlyweds who just purchased their first home or as general as a ZIP code.
Not every business, need, goal or campaign is one-size-fits-all, which is why Valpak provides 2 postcard advertising solutions:
Customizable postcards are a premium product that puts you 100% in the driver’s seat. You select who receives your postcard and when. Learn more about customizable postcards here.
PlusOne is our new branded postcard that mails to the same households as the Blue Envelope. It’s affordable and gets results but inventory is extremely limited. Learn more about Valpak PlusOne here.
 Customizable Postcard |
 PlusOne™ |
|
|---|---|---|
| Product Size | 6″ x 9″, 6″ x 11″ (most popular) | 5″ x 8.5″ card |
| Quantity Minimum | 1,000 households | 10,000 households/1 mailing area |
| Targeting | 300 selection options | Same households as The Blue Envelope® |
| Availability | Unlimited | Extremely limited |
| Frequency | Select your mail date(s); multiple drops available | TBD based on availability |
| Pricing | 38-75 cents per household | 23-25 cents per household |
Learn more about customizable postcards.
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Learn more about Valpak PlusOne™.
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