Small Business Guide to Building an Effective Marketing Strategy

What Makes Advertising The Most Effective?

The best advertising isn’t always the most clever or most creative. Advertising should be judged on whether it leads to the desired consumer behavior: walk-ins, website visits, phone calls or other inquiries. Insights include how to:

  • Identify your target consumer
  • Figure out what they want
  • Gauge your competition
  • Best position your business for success
  • Develop a strategic marketing plan