What Makes Advertising The Most Effective?

The best advertising isn’t always the most clever or most creative. Advertising should be judged on whether it leads to the desired consumer behavior: walk-ins, website visits, phone calls or other inquiries. Insights include how to:

  • Identify your target consumer
  • Figure out what they want
  • Gauge your competition
  • Best position your business for success
  • Develop a strategic marketing plan

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