Case Study: Bottle King
Valpak® delivers positive retail results
Measure effectiveness of a Valpak mailing to drive traffic and sales to Bottle King locations.
Mailing Strategy / Campaign
- Mailed a total of 880,000 single panel inserts in New Jersey split equally over two consecutive months
- Mailed to households that were in proximity to a Bottle King retail location
- $1 OFF Bottle of Vineyard Direct Wines
- $15 OFF $100 Purchase of Vineyard Direct Wines
- The Valpak mailing generated a 5:1 gross return on investment (ROI)
- Therefore for every $1 spent on Valpak more than $5 in gross sales were generated
The results of the program confirmed that the Valpak audience drove traffic and produced a positive return on investment. Overall, Bottle King turned a 5 for 1 gross return on every dollar they invested in their Valpak campaign while getting high-quality branding message and offers out to consumers living in close proximity to their retail locations.