Edible Arrangements


Speaker: Nick d’Alleva, Owner

My name is Nick d’Alleva. The name of my business is Edible Arrangements and I’ve been a Valpak customer since 2004. When I got into the business in 2004, it was highly recommended from another Edible Arrangements owner. So I tried it, and it’s worked for me, and I’ve been a customer ever since.

You know, I do a lot of different advertising, and with the Valpak, I physically see the coupons coming back. We also try to code it as much as we can over the phone. Sometimes we don’t always record them, but at least I know the physical ones that come back, I can count them at the end of the month, and I know that I’m getting my return on investment, plus. We put out an aggressive offer, Thanksgiving, Christmas, Valentine’s, Easter, Mother’s Day and Dad’s Day, and, you know, we get the return back.

I would definitely recommend Valpak. It’s a great way to get your business name out there. When you do a mailing to one town, it’s going to go to 10,000 homes. It’s just great exposure and I definitely highly recommend it.

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