Case Study: FansEdge®

Valpak® Delivers Results

Marketing Objective

Measure the effectiveness of a Valpak mailing to generate sales both online and at FansEdge retail locations.

Mailing Strategy / Campaign

Mail a total of 350,000 single panel inserts around FansEdge retail locations in the greater Chicago area FansEdge mailed households were selected based on:

  • Proximity to a FansEdge retail location
  • Custom PRIZM® profile of repeat FansEdge online customers

Two 15% off entire in-store or online purchase offers were provided:

  • First offer directed to primary recipient (You)
  • Second offer focused on sharing the same savings with a friend

Test Results

The Valpak mailing generated a 6:1 gross return on investment 60% of all redemptions came from FansEdge retail locations

  • Retail location redemptions accounted for 52% of the total sales
  • 40% of all redemptions came from online
  • Online redemptions accounted for 48% of the total sales

Conclusion

The results of the program confirm that the Valpak audience was highly responsive both online and at FansEdge retail locations. With a 6 to 1 gross return on investment, Valpak was able to reach the right audience and achieved a positive return on investment for the advertiser FansEdge, a Dreams, Inc. company, is the nation’s #1 Fan Shop carrying over 150,000 officially licensed merchandise for over 500 teams and has 10 retail locations in the greater Chicago area.

Valpak® is a registered trademark of Valpak Direct Marketing Systems, Inc., its subsidiaries and affiliates. Copyright © 2012 Valpak Direct Marketing Systems, Inc.

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