Case Study: FansEdge®
Valpak® Delivers Results
Measure the effectiveness of a Valpak mailing to generate sales both online and at FansEdge retail locations.
Mailing Strategy / Campaign
Mail a total of 350,000 single panel inserts around FansEdge retail locations in the greater Chicago area FansEdge mailed households were selected based on:
- Proximity to a FansEdge retail location
- Custom PRIZM® profile of repeat FansEdge online customers
Two 15% off entire in-store or online purchase offers were provided:
- First offer directed to primary recipient (You)
- Second offer focused on sharing the same savings with a friend
The Valpak mailing generated a 6:1 gross return on investment 60% of all redemptions came from FansEdge retail locations
- Retail location redemptions accounted for 52% of the total sales
- 40% of all redemptions came from online
- Online redemptions accounted for 48% of the total sales
The results of the program confirm that the Valpak audience was highly responsive both online and at FansEdge retail locations. With a 6 to 1 gross return on investment, Valpak was able to reach the right audience and achieved a positive return on investment for the advertiser FansEdge, a Dreams, Inc. company, is the nation’s #1 Fan Shop carrying over 150,000 officially licensed merchandise for over 500 teams and has 10 retail locations in the greater Chicago area.
Valpak® is a registered trademark of Valpak Direct Marketing Systems, Inc., its subsidiaries and affiliates. Copyright © 2012 Valpak Direct Marketing Systems, Inc.