jersey mikes subs

Case Study: Jersey Mike’s Subs

Marketing Objective

To measure the effectiveness of a Valpak mailing in driving traffic and sales to Jersey Mike’s Subs.

Mailing Strategy / Campaign

• Mailed 240,000 single-panel inserts in Columbus, Ohio

• Homes selected based on distance to closet location, household income and average consumer spend at quick service restaurants

• Offer: Free small drink and chips with any sub purchase

Test Results

40% return on investment

Conclusion

The program’s results confirmed that Valpak is a great fit for the category, driving in-store redemptions and a positive return on investment. The effectiveness of the Valpak campaign demonstrated that a high quality brand message and a compelling consumer offer can positively affect response and sales.

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