Case Study: Jersey Mike’s Subs
To measure the effectiveness of a Valpak mailing in driving traffic and sales to Jersey Mike’s Subs.
Mailing Strategy / Campaign
• Mailed 240,000 single-panel inserts in Columbus, Ohio
• Homes selected based on distance to closet location, household income and average consumer spend at quick service restaurants
• Offer: Free small drink and chips with any sub purchase
40% return on investment
The program’s results confirmed that Valpak is a great fit for the category, driving in-store redemptions and a positive return on investment. The effectiveness of the Valpak campaign demonstrated that a high quality brand message and a compelling consumer offer can positively affect response and sales.