1.0Valpak Advertisinghttps://www.valpak.com/advertise2027 Local Business Advertising Trends: What 514 Owners Told Usrich600338<blockquote class="wp-embedded-content" data-secret="2p1oi3PshK"><a href="https://www.valpak.com/advertise/blog/state-of-local-business-advertising">2027 Local Business Advertising Trends: What 514 Owners Told Us</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.valpak.com/advertise/blog/state-of-local-business-advertising/embed#?secret=2p1oi3PshK" width="600" height="338" title="“2027 Local Business Advertising Trends: What 514 Owners Told Us” — Valpak Advertising" data-secret="2p1oi3PshK" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script>
/*! This file is auto-generated */
!function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document);
//# sourceURL=https://www.valpak.com/wp-includes/js/wp-embed.min.js
</script>
https://www.valpak.com/wp-content/uploads/2255218966-scaled.jpg25601600Owners expect a better economy in 2027 but are squeezed on cost. Our survey of 514 local businesses shows where ad dollars are moving, why direct mail gets undercounted and what owners want from an advertising partner.