{"id":25269,"date":"2024-01-17T17:30:38","date_gmt":"2024-01-17T17:30:38","guid":{"rendered":"https:\/\/advint.valpak.com\/advertise\/?post_type=case-study&p=25269"},"modified":"2024-02-19T17:24:27","modified_gmt":"2024-02-19T17:24:27","slug":"mcdonalds-16-percent-higher-average-ticket","status":"publish","type":"case-study","link":"https:\/\/www.valpak.com\/advertise\/case-study\/mcdonalds-16-percent-higher-average-ticket","title":{"rendered":"McDonald\u2019s \u2013 16% higher overall average ticket"},"content":{"rendered":"\n

McDonald\u2019s uses direct mail as the milkshake that brings market share to the yard<\/em><\/p>\n\n\n\n

Marketing campaign objective<\/h3>\n\n\n\n

Valpak partnered with a McDonald\u2019s fast food chain franchise to create a marketing strategy that measured the effectiveness of a high-quality direct marketing campaign in reaching a target audience to drive traffic and in-store sales for McDonald\u2019s store locations.<\/p>\n\n\n\n

Direct mail blueprint for success<\/h3>\n\n\n\n

Valpak and McDonald\u2019s franchise mailed 380,000 single-panel inserts in New Jersey to demographic-targeted households within a 5-mile radius of 7 New Jersey McDonald\u2019s locations.<\/p>\n\n\n\n

McDonald\u2019s restaurant direct mail sales promotions<\/h4>\n\n\n\n
    \n
  • 2 buy-one, get-one Big Mac\u00ae hamburger, Quarter Pounder\u00ae with Cheese or Filet-O-Fish\u00ae<\/li>\n\n\n\n
  • 2 buy-one, get-one breakfast sandwich<\/li>\n\n\n\n
  • 1 buy-one, get-one Premium Chicken Sandwich, Angus Third Pounder, or Cheddar Bacon Onion Sandwich<\/li>\n\n\n\n
  • 1 buy-one, get-one medium or large McCaf\u00e9\u00ae drink<\/li>\n\n\n\n
  • 1 free medium fries with purchase of a Big Mac\u00ae<\/li>\n\n\n\n
  • 1 free Happy Meal\u00ae or with purchase of any extra value meal<\/li>\n<\/ul>\n\n\n\n

    McDonald\u2019s marketing strategy results<\/h3>\n\n\n\n

    After the mailing, McDonald\u2019s saw it reached its target market with a 5.7%<\/strong> redemption rate, a 16%<\/strong> higher overall average ticket, and nearly $13<\/strong> in gross sales and $6<\/strong> in net sales for every $1<\/strong> spent at the golden arches.<\/p>\n\n\n\n

    Initiatives conclusion<\/h3>\n\n\n\n

    The McDonald\u2019s marketing case study confirmed that the Valpak marketing mix drove brand awareness and traffic to McDonald\u2019s fast-food restaurants, producing a higher average ticket that resulted in a positive return on the McDonald\u2019s brand investment.<\/p>\n","protected":false},"featured_media":25270,"template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","_swt_meta_header_display":false,"_swt_meta_footer_display":false,"_swt_meta_site_title_display":false,"_swt_meta_sticky_header":false,"_swt_meta_transparent_header":false,"_links_to":"","_links_to_target":""},"categories":[1944,1956],"class_list":["post-25269","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","category-case-studies","category-dining-case-studies"],"acf":[],"yoast_head":"\nMcDonald\u2019s \u2013 16% higher overall average ticket<\/title>\n<meta name=\"description\" content=\"Valpak drove brand awareness and traffic to produce a higher average ticket and 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store…","_links":{"self":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/case-study\/25269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/types\/case-study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/media\/25270"}],"wp:attachment":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/media?parent=25269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/categories?post=25269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}