{"id":25273,"date":"2024-01-17T17:33:38","date_gmt":"2024-01-17T17:33:38","guid":{"rendered":"https:\/\/advint.valpak.com\/advertise\/?post_type=case-study&#038;p=25273"},"modified":"2024-02-19T17:22:47","modified_gmt":"2024-02-19T17:22:47","slug":"petflow-13-percent-increase-in-items-ordered","status":"publish","type":"case-study","link":"https:\/\/www.valpak.com\/advertise\/case-study\/petflow-13-percent-increase-in-items-ordered","title":{"rendered":"PetFlow \u2013 13% increase in the number of items ordered"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-mailing-objective\">Mailing objective<\/h2>\n\n\n\n<p>To measure the effectiveness of Valpak as an influencer in online coupon redemptions and sales volume.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-marketing-strategy\">Marketing strategy<\/h2>\n\n\n\n<p>PetFlow mailed an average of 10 million inserts per month in the Valpak&nbsp;<a href=\"https:\/\/www.valpak.com\/advertise\/direct-mail-marketing\">Blue Envelope<\/a>&nbsp;for 16 months to reach dog owners and other pet parent new customers. These larger print formats promoted 2 high-value offers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>25% off first time autoship order<\/li>\n\n\n\n<li>15% off pricing of one-time order<\/li>\n<\/ul>\n\n\n\n<p>Mailings each month connected with a high-quality target audience of pet owners and pet-friendly consumers more likely to purchase pet food, pet wellness supplies and pet services than the U.S. average.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-case-study-results\">Case study results<\/h2>\n\n\n\n<p>The average Valpak basket contained\u00a0<strong>13% more pet care items<\/strong>\u00a0than non-Valpak baskets.\u00a0<strong>More than half<\/strong>\u00a0of those purchasers also subscribed to the\u00a0<a href=\"http:\/\/petflow.com\/\">PetFlow.com<\/a>\u00a0email list for multiple autoship orders (double the subscription rate of other marketing channels). Valpak autoship subscribers averaged\u00a0<strong>32% more pet care orders<\/strong>\u00a0over one year too.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\">Conclusion<\/h2>\n\n\n\n<p>The results of the case study confirm that the Valpak audience is highly responsive and that the Blue Envelope drives new product purchases online. Pet care industry companies (from&nbsp;<a href=\"https:\/\/www.valpak.com\/advertise\/national\">national brands<\/a>&nbsp;to startups to small businesses) that leverage Valpak\u2019s Blue Envelope achieve new brand awareness, more pet care items sold, more revenue and more subscriptions. Contact your local Valpak marketing team to learn more about pet care direct mail and digital marketing solutions, including&nbsp;<a href=\"https:\/\/www.valpak.com\/advertise\/social-media-advertising\">social media advertising<\/a>&nbsp;and SEO-optimized&nbsp;<a href=\"https:\/\/www.valpak.com\/advertise\/business-listing\">business listings<\/a>. Or contact us on&nbsp;<a href=\"https:\/\/www.linkedin.com\/company\/valpak\/\">LinkedIn<\/a>!<\/p>\n","protected":false},"featured_media":25274,"template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","_swt_meta_header_display":false,"_swt_meta_footer_display":false,"_swt_meta_site_title_display":false,"_swt_meta_sticky_header":false,"_swt_meta_transparent_header":false,"_links_to":"","_links_to_target":""},"categories":[1944,1961],"class_list":["post-25273","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","category-case-studies","category-retail-case-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PetFlow \u2013 13% increase in the number of items ordered<\/title>\n<meta name=\"description\" content=\"Pet care companies that leverage Valpak\u2019s Blue Envelope achieve new brand awareness, more items sold, 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