{"id":25556,"date":"2024-01-23T20:48:01","date_gmt":"2024-01-23T20:48:01","guid":{"rendered":"https:\/\/advint.valpak.com\/advertise\/?post_type=case-study&#038;p=25556"},"modified":"2024-02-19T17:22:12","modified_gmt":"2024-02-19T17:22:12","slug":"bealls-16-to-1-return-on-ad-spend","status":"publish","type":"case-study","link":"https:\/\/www.valpak.com\/advertise\/case-study\/bealls-16-to-1-return-on-ad-spend","title":{"rendered":"Bealls \u2013 16:1 return on ad spend"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-marketing-objective\">Marketing objective<\/h2>\n\n\n\n<p>Measure the effectiveness of a Valpak mailing to drive traffic and sales to Bealls<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-mailing-strategy-campaign\">Mailing strategy\/campaign<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mailed 2 million inserts in Florida covering 57 locations<\/li>\n\n\n\n<li>Single-panel insert featured one offer\n<ul class=\"wp-block-list\">\n<li>20% Off Sale, Regular and Clearance Merchandise<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>1,480,000 were inside a Valpak envelope which had a Bealls&nbsp;advertisement on the outside (On-Pak)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-results\">Results<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The average Valpak transaction was 37% higher than non-Valpak&nbsp;transactions<\/li>\n\n\n\n<li>The Valpak program had an estimated 993% ROI, factoring cost&nbsp;of goods and the discount<\/li>\n\n\n\n<li>Valpak proved to be an effective advertising vehicle with a 1634% return&nbsp;on ad spend<\/li>\n\n\n\n<li>On-Pak produced a 95% lift in redemption rate over the insert only mailing<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\">Conclusion<\/h2>\n\n\n\n<p>The results of the program confirm that the Valpak audience was highly\u00a0responsive spending 37% more and provided a positive return on investment.\u00a0With a 16:1 return on ad spend, Valpak was able to reach the right audience\u00a0and increased sales for the advertiser.<\/p>\n\n\n\n<p><em>ROI and ROAS based on full program mailing cost.<\/em><\/p>\n","protected":false},"featured_media":25557,"template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","_swt_meta_header_display":false,"_swt_meta_footer_display":false,"_swt_meta_site_title_display":false,"_swt_meta_sticky_header":false,"_swt_meta_transparent_header":false,"_links_to":"","_links_to_target":""},"categories":[1944,1961],"class_list":["post-25556","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","category-case-studies","category-retail-case-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bealls \u2013 16:1 return on ad spend<\/title>\n<meta name=\"description\" content=\"Measuring the effectiveness of a Valpak direct mail campaign strategy to drive traffic and 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Leone","author_link":"https:\/\/www.valpak.com\/advertise\/author"},"uagb_comment_info":0,"uagb_excerpt":"Marketing objective Measure the effectiveness of a Valpak mailing to drive traffic and sales to Bealls Mailing strategy\/campaign Results Conclusion The results of the program confirm that the Valpak audience was highly\u00a0responsive spending 37% more and provided a positive return on investment.\u00a0With a 16:1 return on ad spend, Valpak was able to reach the right&hellip;","_links":{"self":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/case-study\/25556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/types\/case-study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/media\/25557"}],"wp:attachment":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/media?parent=25556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/categories?post=25556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}