{"id":25558,"date":"2024-01-23T20:51:34","date_gmt":"2024-01-23T20:51:34","guid":{"rendered":"https:\/\/advint.valpak.com\/advertise\/?post_type=case-study&#038;p=25558"},"modified":"2024-02-06T21:12:22","modified_gmt":"2024-02-06T21:12:22","slug":"tampa-bay-lightning-73-of-tickets-sold","status":"publish","type":"case-study","link":"https:\/\/www.valpak.com\/advertise\/case-study\/tampa-bay-lightning-73-of-tickets-sold","title":{"rendered":"Tampa Bay Lightning \u2013 73% of tickets sold"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-marketing-objective\">Marketing objective<\/h2>\n\n\n\n<p>To determine whether a percent-off offer would drive more sporting event\u00a0ticket sales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-mailing-strategy-campaign\">Mailing strategy\/campaign<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>510,000 Tampa Bay area households were mailed\n<ul class=\"wp-block-list\">\n<li>\u201cSave up to 50%\u201d offer sent to half the circulation<\/li>\n\n\n\n<li>\u201cSave up to $20\u201d offer sent to other half<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>A\/B versions balanced by distance, demographics, consumer&nbsp;expenditures and consumer behaviors<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-results\">Results<\/h2>\n\n\n\n<p>The percent-off offer drove:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>73% of the Valpak tickets sold<\/li>\n\n\n\n<li>74% of the Valpak ticket revenue<\/li>\n\n\n\n<li>Higher average sales than the dollars-off offer<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\">Conclusion<\/h2>\n\n\n\n<p>Compared to the average U.S. household, the Valpak audience is:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>22% more likely to have attended an MLB, NFL, NHL or NBA game&nbsp;in the last 12 months<\/li>\n\n\n\n<li>25% more likely to have purchased online sporting event tickets&nbsp;in the last 12 months<\/li>\n\n\n\n<li>Projected to spend 27% more on sporting event tickets each year*<\/li>\n<\/ul>\n\n\n\n<p>Advertising with Valpak is a great way to promote sporting events and&nbsp;drive attendance. When deciding what offer to use, this case study shows&nbsp;that percent-off offers drove more redemptions and led to higher average&nbsp;sales than dollars-off offers.<\/p>\n\n\n\n<p><em>* Source: Nielsen (inc Scarborough and PRIZM) using current year projections<\/em><\/p>\n","protected":false},"featured_media":25559,"template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","_swt_meta_header_display":false,"_swt_meta_footer_display":false,"_swt_meta_site_title_display":false,"_swt_meta_sticky_header":false,"_swt_meta_transparent_header":false,"_links_to":"","_links_to_target":""},"categories":[1944,1957],"class_list":["post-25558","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","category-case-studies","category-entertainment-case-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tampa Bay Lightning \u2013 73% of tickets sold<\/title>\n<meta name=\"description\" content=\"Direct mail marketing strategy to determine whether a percent-off offer would drive more sporting event\u00a0ticket sales\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.valpak.com\/advertise\/case-study\/tampa-bay-lightning-73-of-tickets-sold\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tampa Bay Lightning \u2013 73% of tickets sold\" \/>\n<meta property=\"og:description\" content=\"Direct mail marketing strategy to determine if a percent-off offer boosts sales\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.valpak.com\/advertise\/case-study\/tampa-bay-lightning-73-of-tickets-sold\" \/>\n<meta property=\"og:site_name\" content=\"Valpak Advertising\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ValpakAdvertising\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-06T21:12:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.valpak.com\/wp-content\/uploads\/CaseStudy_TampaBayLightning.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Tampa Bay Lightning \u2013 73% of tickets sold\" \/>\n<meta name=\"twitter:description\" content=\"Direct mail marketing strategy to determine if a percent-off offer boosts sales\" \/>\n<meta name=\"twitter:site\" content=\"@valpak\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.valpak.com\/advertise\/case-study\/tampa-bay-lightning-73-of-tickets-sold\",\"url\":\"https:\/\/www.valpak.com\/advertise\/case-study\/tampa-bay-lightning-73-of-tickets-sold\",\"name\":\"Tampa Bay Lightning \u2013 73% of tickets sold\",\"isPartOf\":{\"@id\":\"https:\/\/www.valpak.com\/advertise\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.valpak.com\/advertise\/case-study\/tampa-bay-lightning-73-of-tickets-sold#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.valpak.com\/advertise\/case-study\/tampa-bay-lightning-73-of-tickets-sold#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.valpak.com\/wp-content\/uploads\/CaseStudy_TampaBayLightning.jpg\",\"datePublished\":\"2024-01-23T20:51:34+00:00\",\"dateModified\":\"2024-02-06T21:12:22+00:00\",\"description\":\"Direct mail marketing strategy to determine whether a percent-off offer would drive more sporting event\u00a0ticket sales\",\"breadcrumb\":{\"@id\":\"https:\/\/www.valpak.com\/advertise\/case-study\/tampa-bay-lightning-73-of-tickets-sold#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.valpak.com\/advertise\/case-study\/tampa-bay-lightning-73-of-tickets-sold\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.valpak.com\/advertise\/case-study\/tampa-bay-lightning-73-of-tickets-sold#primaryimage\",\"url\":\"https:\/\/www.valpak.com\/wp-content\/uploads\/CaseStudy_TampaBayLightning.jpg\",\"contentUrl\":\"https:\/\/www.valpak.com\/wp-content\/uploads\/CaseStudy_TampaBayLightning.jpg\",\"width\":900,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.valpak.com\/advertise\/case-study\/tampa-bay-lightning-73-of-tickets-sold#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.valpak.com\/advertise\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Studies\",\"item\":\"https:\/\/www.valpak.com\/advertise\/case-studies\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Tampa Bay Lightning \u2013 73% of tickets sold\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.valpak.com\/advertise\/#website\",\"url\":\"https:\/\/www.valpak.com\/advertise\/\",\"name\":\"Valpak Advertising\",\"description\":\"For targeted marketing to advertise your business to the exact audience you want contact Valpak\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.valpak.com\/advertise\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Tampa Bay Lightning \u2013 73% of tickets sold","description":"Direct mail marketing strategy to determine whether a percent-off offer would drive more sporting event\u00a0ticket sales","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.valpak.com\/advertise\/case-study\/tampa-bay-lightning-73-of-tickets-sold","og_locale":"en_US","og_type":"article","og_title":"Tampa Bay Lightning \u2013 73% of tickets sold","og_description":"Direct mail marketing strategy to determine if a percent-off offer boosts sales","og_url":"https:\/\/www.valpak.com\/advertise\/case-study\/tampa-bay-lightning-73-of-tickets-sold","og_site_name":"Valpak Advertising","article_publisher":"https:\/\/www.facebook.com\/ValpakAdvertising\/","article_modified_time":"2024-02-06T21:12:22+00:00","og_image":[{"width":900,"height":600,"url":"https:\/\/www.valpak.com\/wp-content\/uploads\/CaseStudy_TampaBayLightning.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_title":"Tampa Bay Lightning \u2013 73% of tickets sold","twitter_description":"Direct mail marketing strategy to determine if a percent-off offer boosts sales","twitter_site":"@valpak","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.valpak.com\/advertise\/case-study\/tampa-bay-lightning-73-of-tickets-sold","url":"https:\/\/www.valpak.com\/advertise\/case-study\/tampa-bay-lightning-73-of-tickets-sold","name":"Tampa Bay Lightning \u2013 73% of tickets sold","isPartOf":{"@id":"https:\/\/www.valpak.com\/advertise\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.valpak.com\/advertise\/case-study\/tampa-bay-lightning-73-of-tickets-sold#primaryimage"},"image":{"@id":"https:\/\/www.valpak.com\/advertise\/case-study\/tampa-bay-lightning-73-of-tickets-sold#primaryimage"},"thumbnailUrl":"https:\/\/www.valpak.com\/wp-content\/uploads\/CaseStudy_TampaBayLightning.jpg","datePublished":"2024-01-23T20:51:34+00:00","dateModified":"2024-02-06T21:12:22+00:00","description":"Direct mail marketing strategy to determine whether a percent-off offer would drive more sporting event\u00a0ticket sales","breadcrumb":{"@id":"https:\/\/www.valpak.com\/advertise\/case-study\/tampa-bay-lightning-73-of-tickets-sold#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.valpak.com\/advertise\/case-study\/tampa-bay-lightning-73-of-tickets-sold"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.valpak.com\/advertise\/case-study\/tampa-bay-lightning-73-of-tickets-sold#primaryimage","url":"https:\/\/www.valpak.com\/wp-content\/uploads\/CaseStudy_TampaBayLightning.jpg","contentUrl":"https:\/\/www.valpak.com\/wp-content\/uploads\/CaseStudy_TampaBayLightning.jpg","width":900,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/www.valpak.com\/advertise\/case-study\/tampa-bay-lightning-73-of-tickets-sold#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.valpak.com\/advertise\/"},{"@type":"ListItem","position":2,"name":"Case Studies","item":"https:\/\/www.valpak.com\/advertise\/case-studies"},{"@type":"ListItem","position":3,"name":"Tampa Bay Lightning \u2013 73% of tickets sold"}]},{"@type":"WebSite","@id":"https:\/\/www.valpak.com\/advertise\/#website","url":"https:\/\/www.valpak.com\/advertise\/","name":"Valpak Advertising","description":"For targeted marketing to advertise your business to the exact audience you want contact Valpak","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.valpak.com\/advertise\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.valpak.com\/wp-content\/uploads\/CaseStudy_TampaBayLightning.jpg",900,600,false],"thumbnail":["https:\/\/www.valpak.com\/wp-content\/uploads\/CaseStudy_TampaBayLightning-150x150.jpg",150,150,true],"medium":["https:\/\/www.valpak.com\/wp-content\/uploads\/CaseStudy_TampaBayLightning-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.valpak.com\/wp-content\/uploads\/CaseStudy_TampaBayLightning-768x512.jpg",768,512,true],"large":["https:\/\/www.valpak.com\/wp-content\/uploads\/CaseStudy_TampaBayLightning.jpg",900,600,false],"1536x1536":["https:\/\/www.valpak.com\/wp-content\/uploads\/CaseStudy_TampaBayLightning.jpg",900,600,false],"2048x2048":["https:\/\/www.valpak.com\/wp-content\/uploads\/CaseStudy_TampaBayLightning.jpg",900,600,false],"crp_thumbnail":["https:\/\/www.valpak.com\/wp-content\/uploads\/CaseStudy_TampaBayLightning.jpg",150,100,false]},"uagb_author_info":{"display_name":"Jessica Leone","author_link":"https:\/\/www.valpak.com\/advertise\/author"},"uagb_comment_info":0,"uagb_excerpt":"Marketing objective To determine whether a percent-off offer would drive more sporting event\u00a0ticket sales. Mailing strategy\/campaign Results The percent-off offer drove: Conclusion Compared to the average U.S. household, the Valpak audience is: Advertising with Valpak is a great way to promote sporting events and&nbsp;drive attendance. When deciding what offer to use, this case study shows&nbsp;that&hellip;","_links":{"self":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/case-study\/25558","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/types\/case-study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/media\/25559"}],"wp:attachment":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/media?parent=25558"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/categories?post=25558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}