{"id":25565,"date":"2024-01-24T14:34:04","date_gmt":"2024-01-24T14:34:04","guid":{"rendered":"https:\/\/advint.valpak.com\/advertise\/?post_type=case-study&p=25565"},"modified":"2024-02-19T15:41:50","modified_gmt":"2024-02-19T15:41:50","slug":"bathroom-remodeling-company-data-sharing","status":"publish","type":"case-study","link":"https:\/\/www.valpak.com\/advertise\/case-study\/bathroom-remodeling-company-data-sharing","title":{"rendered":"Bathroom remodeling company case study"},"content":{"rendered":"\n

Collaboration through Data Sharing Helps Determine the Best <\/em>
Valpak Households<\/em><\/p>\n\n\n\n

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Background<\/h2>\n\n\n\n

A bathroom remodeling company in the Midwest started mailing monthly with Valpak for the first time in 2021, focusing on the geographic areas they felt would produce the best results. The client continued to mail through 2022, and when it came time to discuss a 2023 mailing strategy, Valpak relied on the customer\u2019s bathroom renovation data to tell the story.<\/p>\n\n\n\n

Program development<\/h2>\n\n\n\n

To begin, the client sent in their customer database so that Valpak\u2019s data analysts could match the records back to Valpak within their serviceable footprint. It allowed the analysts to see which Valpak zones were producing the best results and uncover new areas to mail with a high customer and sales concentration.<\/p>\n\n\n\n

In addition to the client-provided data, Valpak also layered in applicable demographics, such as owner-occupied homes, income, age of home, etc., as well as category behaviors and propensity to spend on home remodeling.<\/p>\n\n\n\n

Program strategy<\/h2>\n\n\n\n

The upcoming strategy involved mailing a single-panel insert in the Valpak Blue Envelope<\/a> to an expanded audience 16x throughout the year. The featured bathroom renovation offers would include:<\/p>\n\n\n\n