{"id":25568,"date":"2024-01-24T14:47:06","date_gmt":"2024-01-24T14:47:06","guid":{"rendered":"https:\/\/advint.valpak.com\/advertise\/?post_type=case-study&#038;p=25568"},"modified":"2024-02-19T15:06:11","modified_gmt":"2024-02-19T15:06:11","slug":"hvac-direct-mail-and-digital-marketing","status":"publish","type":"case-study","link":"https:\/\/www.valpak.com\/advertise\/case-study\/hvac-direct-mail-and-digital-marketing","title":{"rendered":"13:1 return on ad spend: HVAC marketing case study"},"content":{"rendered":"\n<p class=\"has-text-align-center has-large-font-size\"><em>HVAC Business Targets Homeowners to Get New Customers<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-case-study-objective\">Case study objective<\/h2>\n\n\n\n<p>To measure the effectiveness of Valpak in reaching potential customers to keep heat &amp; air conditioning techs busy and drive sales and return on ad spend (ROAS).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-hvac-marketing-strategy\">HVAC marketing strategy<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-distribution\">Distribution<\/h3>\n\n\n\n<p>Mailed 260,000 high-quality households 4 times across 3 HVAC company markets<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-targeting\">Targeting<\/h3>\n\n\n\n<p>HVAC business team supplied a list of serviceable areas to match back to Valpak zones and target the ZIP codes most likely to generate response \/ impact conversion rate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-products\">Products<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Print:&nbsp;<a href=\"https:\/\/www.valpak.com\/advertise\/direct-mail-marketing\">Blue Envelope<\/a>&nbsp;inserts with QR codes and call tracking<\/li>\n\n\n\n<li><a href=\"https:\/\/www.valpak.com\/advertise\/digital-marketing\">Digital marketing<\/a>:&nbsp;<a href=\"http:\/\/valpak.com\/\">valpak.com<\/a>&nbsp;business listings for local SEO<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-offers\">Offers<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Market 1: $50 off any repair; free diagnostic call; $20.21 full HVAC system tuneup<\/li>\n\n\n\n<li>Market 2: $500 off 16 SEER or higher new unit replacement; $59 tune-up; $50 off any repair<\/li>\n\n\n\n<li>Market 3: $50 off any repair; $49.95 HVAC tuneup; free diagnostic call with any repair<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-results-of-the-case-study\">Results of the case study<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>$417,595 (30% of total sales) from Valpak leads<\/li>\n\n\n\n<li>$8,849 avg. install job ($431 higher than total avg.)<\/li>\n\n\n\n<li>$1,378 average sale ($109 higher than total avg.)<\/li>\n\n\n\n<li>13:1 return on ad spend<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-hvac-market-1-spotlight\">HVAC market 1 spotlight<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>$204,490 in incremental sales ($334,620 total)<\/li>\n\n\n\n<li>132 incremental customers (57% customer lift)<\/li>\n\n\n\n<li>$1,549 average sale (30% higher than total avg.)<\/li>\n\n\n\n<li>27:1 return on ad spend<\/li>\n<\/ul>\n\n\n\n<p>The results of the program confirmed the Valpak audience responded to the marketing efforts, increasing sales and generating a higher average ticket and a positive return on ad spend for the HVAC services provider.<\/p>\n\n\n\n<p>In addition to powerful print solutions, Valpak is the marketing agency that can boost your online presence with&nbsp;<a href=\"https:\/\/www.valpak.com\/advertise\/sem\">pay-per-click (PPC) advertising<\/a>,&nbsp;<a href=\"https:\/\/www.valpak.com\/advertise\/social-media-advertising\">social media<\/a>, phone call tracking and&nbsp;<a href=\"https:\/\/www.valpak.com\/advertise\/website-design\">website design<\/a>&nbsp;for small businesses. Contact us today via the phone number on this page to discuss your marketing plan.<\/p>\n","protected":false},"featured_media":24815,"template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","_swt_meta_header_display":false,"_swt_meta_footer_display":false,"_swt_meta_site_title_display":false,"_swt_meta_sticky_header":false,"_swt_meta_transparent_header":false,"_links_to":"","_links_to_target":""},"categories":[1944,1960],"class_list":["post-25568","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","category-case-studies","category-home-garden-case-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>13:1 return on ad spend: HVAC marketing case study<\/title>\n<meta name=\"description\" content=\"Heat &amp; air conditioning (HVAC) business targets homeowners with direct mail marketing strategy to boost amount of new customers\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.valpak.com\/advertise\/case-study\/hvac-direct-mail-and-digital-marketing\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"13:1 return on ad spend: HVAC marketing case study\" \/>\n<meta property=\"og:description\" content=\"HVAC business targets homeowners with direct mail to get new customers\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.valpak.com\/advertise\/case-study\/hvac-direct-mail-and-digital-marketing\" \/>\n<meta property=\"og:site_name\" content=\"Valpak Advertising\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ValpakAdvertising\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-19T15:06:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/09\/HVAC-Marketing-Case-Study.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"13:1 return on ad spend: HVAC marketing case study\" \/>\n<meta name=\"twitter:description\" content=\"HVAC business targets homeowners with direct mail to get new customers\" \/>\n<meta name=\"twitter:site\" content=\"@valpak\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.valpak.com\/advertise\/case-study\/hvac-direct-mail-and-digital-marketing\",\"url\":\"https:\/\/www.valpak.com\/advertise\/case-study\/hvac-direct-mail-and-digital-marketing\",\"name\":\"13:1 return on ad spend: HVAC marketing case study\",\"isPartOf\":{\"@id\":\"https:\/\/www.valpak.com\/advertise\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.valpak.com\/advertise\/case-study\/hvac-direct-mail-and-digital-marketing#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.valpak.com\/advertise\/case-study\/hvac-direct-mail-and-digital-marketing#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/09\/HVAC-Marketing-Case-Study.jpg\",\"datePublished\":\"2024-01-24T14:47:06+00:00\",\"dateModified\":\"2024-02-19T15:06:11+00:00\",\"description\":\"Heat & air conditioning (HVAC) business targets homeowners with direct mail marketing strategy to boost amount of new customers\",\"breadcrumb\":{\"@id\":\"https:\/\/www.valpak.com\/advertise\/case-study\/hvac-direct-mail-and-digital-marketing#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.valpak.com\/advertise\/case-study\/hvac-direct-mail-and-digital-marketing\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.valpak.com\/advertise\/case-study\/hvac-direct-mail-and-digital-marketing#primaryimage\",\"url\":\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/09\/HVAC-Marketing-Case-Study.jpg\",\"contentUrl\":\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/09\/HVAC-Marketing-Case-Study.jpg\",\"width\":1200,\"height\":800,\"caption\":\"Joyful young man father lying on carpet floor, lifting excited happy little child son at home. 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