{"id":28029,"date":"2025-08-04T17:47:57","date_gmt":"2025-08-04T17:47:57","guid":{"rendered":"https:\/\/www.valpak.com\/advertise\/?post_type=case-study&#038;p=28029"},"modified":"2025-08-07T20:47:28","modified_gmt":"2025-08-07T20:47:28","slug":"lawn-care-franchise-direct-mail-postcard-case-study-191-roas","status":"publish","type":"case-study","link":"https:\/\/www.valpak.com\/advertise\/case-study\/lawn-care-franchise-direct-mail-postcard-case-study-191-roas","title":{"rendered":"Lawn care franchise shared mail \/ postcard case study: 191% ROAS"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><em><em>Lawn maintenance franchise targets local areas and uses direct mail with QR codes and call tracking, increases customers, $266,198 in sales, and sees a 1.91:1 return on ad spend<\/em><\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-marketing-objective\">Marketing objective<\/h3>\n\n\n\n<p>To measure the effectiveness of Valpak\u00ae in increasing sales, average ticket and return on ad spend (ROAS). (View some Valpak lawn care ad examples <a href=\"https:\/\/online.fliphtml5.com\/czkx\/cjbj\/#p=1\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-program-strategy\">Program strategy<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Distribution: Mailed <a href=\"https:\/\/www.valpak.com\/advertise\/solutions\/blue-envelope\">Valpak Blue Envelope<\/a> inserts to 200,000 homes 3 times across lawn maintenance company&#8217;s Midwest territories, neighborhood-targeted <a href=\"https:\/\/www.valpak.com\/advertise\/solutions\/postcards\/plusone-postcards\">postcards<\/a> to 300,000 homes, and 2 <a href=\"https:\/\/www.valpak.com\/advertise\/solutions\/postcards\/custom-postcards\">solo postcard campaigns<\/a> to neighborhoods with a high concentration of their customers.<\/li>\n\n\n\n<li>Targeting: Company supplied a list of serviceable areas to match back to Valpak zones and target the ZIP codes most likely to generate response.<\/li>\n\n\n\n<li>Products: <a href=\"https:\/\/www.valpak.com\/advertise\/solutions\/blue-envelope\">Blue Envelope inserts<\/a>, <a href=\"https:\/\/www.valpak.com\/advertise\/solutions\/postcards\/plusone-postcards\">PlusOne postcards<\/a> and <a href=\"https:\/\/www.valpak.com\/advertise\/solutions\/postcards\/custom-postcards\">solo postcards<\/a> with unique QR codes and call tracking phone numbers<\/li>\n\n\n\n<li>Offers: 75% off first application; first application free<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-results\">Results<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Valpak generated <strong>473<\/strong> total redemptions and <strong>$266,198<\/strong> in sales over the 3 mailings, whereupon all targeted test households received a minimum of 3-5 communications from the lawn care franchise.<\/li>\n\n\n\n<li>For every dollar invested, the landscaper received <strong>$1.91 in return (191% ROAS)<\/strong><\/li>\n\n\n\n<li>Highest average sale (<strong>$579<\/strong>) and redemption rate came from households mailed Blue Envelope inserts <em>and<\/em> PlusOne postcards<\/li>\n\n\n\n<li>Highest return on ad spend came from households mailed Blue Envelope inserts (<strong>917% ROAS<\/strong>)<\/li>\n\n\n\n<li><strong>10% of all sales<\/strong> during the campaign period were directly attributed to Valpak<\/li>\n\n\n\n<li>Customers drawn from Valpak spent an average of <strong>$562.79<\/strong>, <strong>36%<\/strong> higher than the average sale<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-conclusion\">Conclusion<\/h3>\n\n\n\n<p>The results of the <a href=\"https:\/\/online.fliphtml5.com\/czkx\/cjbj\/#p=1\">combined direct mail program<\/a> (<a href=\"https:\/\/www.valpak.com\/advertise\/solutions\/blue-envelope\">Blue Envelope<\/a>, <a href=\"https:\/\/www.valpak.com\/advertise\/solutions\/postcards\/plusone-postcards\">PlusOne<\/a>, and <a href=\"https:\/\/www.valpak.com\/advertise\/solutions\/postcards\/custom-postcards\">Solo<\/a>) confirmed that the <a href=\"https:\/\/www.valpak.com\/advertise\/\">Valpak<\/a> audience drove sales, produced a higher average ticket, and resulted in a positive ROAS for the lawn care franchise.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"featured_media":28030,"template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","_swt_meta_header_display":false,"_swt_meta_footer_display":false,"_swt_meta_site_title_display":false,"_swt_meta_sticky_header":false,"_swt_meta_transparent_header":false,"_links_to":"","_links_to_target":""},"categories":[1944,1960],"class_list":["post-28029","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","category-case-studies","category-home-garden-case-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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