{"id":28195,"date":"2025-09-16T19:40:44","date_gmt":"2025-09-16T19:40:44","guid":{"rendered":"https:\/\/www.valpak.com\/advertise\/?post_type=case-study&#038;p=28195"},"modified":"2025-09-25T15:01:24","modified_gmt":"2025-09-25T15:01:24","slug":"home-maintenance-franchise-shared-mail-case-study-4-to-1-roas","status":"publish","type":"case-study","link":"https:\/\/www.valpak.com\/advertise\/case-study\/home-maintenance-franchise-shared-mail-case-study-4-to-1-roas","title":{"rendered":"Home maintenance franchise shared mail case study: 4:1 ROAS"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><em><em>Home services franchise targets local areas and uses direct mail with QR codes and call tracking, $540,094 in sales, and sees a 4:1 return on ad spend<\/em><\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-marketing-objective\">Marketing objective<\/h3>\n\n\n\n<p>To measure the effectiveness of Valpak\u00ae in increasing sales and<br>return on ad spend (ROAS). (View some Valpak home services ad examples <a href=\"https:\/\/nam12.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fonline.fliphtml5.com%2Fczkx%2Fgwyg%2F%23p%3D1&amp;data=05%7C02%7CJed_Dreben%40valpak.com%7C5eff09fcfcff443a5b9b08ddf6ecda0d%7C621f25d3fb9a4a08a1cf47eef37a3a1f%7C0%7C0%7C638938219310116819%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=I%2FzD5PWV5dkAr7XAHZ7HZlqzPCx9K7DF8FO0PbHjpLE%3D&amp;reserved=0\">here<\/a>.)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-program-strategy\">Program strategy<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Distribution: Mailed Valpak Blue Envelope inserts to 5,820,000 homes over 5 months across neighborhoods with a high concentration of the client&#8217;s customers.<\/li>\n\n\n\n<li>Targeting: The home services franchise supplied a list of serviceable areas to match back to Valpak zones and target the ZIP codes most likely to generate response.<\/li>\n\n\n\n<li>Product: Blue Envelope inserts with QR codes<\/li>\n\n\n\n<li>Offers: Low starting prices for core services, including Window Cleaning, Pressure Washing and Gutter Cleaning.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-results\">Results<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Valpak generated 1400 total redemptions and $540,094 in sales over the 5 months<\/li>\n\n\n\n<li>For every dollar invested, the client received $4.36 in return (4:1 ROAS)<\/li>\n\n\n\n<li>Customers drawn from Valpak spent an average of $385.78<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-conclusion\">Conclusion<\/h3>\n\n\n\n<p>The results of the direct mail program confirmed that the Valpak audience drove sales and resulted in a positive ROAS for the home maintenance franchise. <\/p>\n\n\n\n<p><\/p>\n","protected":false},"featured_media":28196,"template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","_swt_meta_header_display":false,"_swt_meta_footer_display":false,"_swt_meta_site_title_display":false,"_swt_meta_sticky_header":false,"_swt_meta_transparent_header":false,"_links_to":"","_links_to_target":""},"categories":[1944,1958,1960],"class_list":["post-28195","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","category-case-studies","category-general-services-case-studies","category-home-garden-case-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Home maintenance franchise shared mail case study: 4:1 ROAS<\/title>\n<meta name=\"description\" content=\"Home maintenance franchise targets local areas and uses direct mail with QR codes and call tracking, $540,094 sales, 4:1 return on ad 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(View some Valpak home services ad examples here.) Program strategy Results Conclusion&hellip;","_links":{"self":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/case-study\/28195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/types\/case-study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/media\/28196"}],"wp:attachment":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/media?parent=28195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/categories?post=28195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}