{"id":25267,"date":"2024-01-17T17:22:40","date_gmt":"2024-01-17T17:22:40","guid":{"rendered":"https:\/\/advint.valpak.com\/advertise\/?post_type=download&#038;p=25267"},"modified":"2024-02-14T13:56:46","modified_gmt":"2024-02-14T13:56:46","slug":"guide-to-building-an-effective-marketing-strategy","status":"publish","type":"download","link":"https:\/\/www.valpak.com\/advertise\/download\/guide-to-building-an-effective-marketing-strategy","title":{"rendered":"Guide to building an effective marketing strategy"},"content":{"rendered":"\n<div class=\"wp-block-uagb-container uagb-block-0456e7bc alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-f4f83879\">\n<h2 class=\"wp-block-heading\" id=\"h-what-makes-advertising-the-most-effective\">What Makes Advertising The Most Effective?<\/h2>\n\n\n\n<p>The best advertising isn\u2019t always the most clever or most creative. Advertising should be judged on whether it leads to the desired consumer behavior: walk-ins, website visits, phone calls or other inquiries.&nbsp;Insights include how to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identify your target consumer<\/li>\n\n\n\n<li>Figure out what they want<\/li>\n\n\n\n<li>Gauge your competition<\/li>\n\n\n\n<li>Best position your business for success<\/li>\n\n\n\n<li>Develop a strategic marketing plan<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-9d46156f\">\n<iframe loading=\"lazy\" src=\"https:\/\/go.valpak.com\/l\/50492\/2018-03-22\/9h49tf\" width=\"100%\" height=\"500\" type=\"text\/html\" frameborder=\"0\" allowTransparency=\"true\" style=\"border: 0\"><\/iframe>\n<\/div>\n<\/div><\/div>\n","protected":false},"featured_media":25753,"template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","_swt_meta_header_display":false,"_swt_meta_footer_display":false,"_swt_meta_site_title_display":false,"_swt_meta_sticky_header":false,"_swt_meta_transparent_header":false,"_links_to":"","_links_to_target":""},"categories":[1946],"class_list":["post-25267","download","type-download","status-publish","has-post-thumbnail","hentry","category-downloads"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Guide to building an effective marketing strategy - Valpak Advertising<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.valpak.com\/advertise\/download\/guide-to-building-an-effective-marketing-strategy\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guide to building an effective marketing strategy\" \/>\n<meta property=\"og:description\" content=\"What Makes Advertising The Most Effective? The best advertising isn\u2019t always the most clever or most creative. Advertising should be judged on whether it leads to the desired consumer behavior: walk-ins, website visits, phone calls or other inquiries.&nbsp;Insights include how to:\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.valpak.com\/advertise\/download\/guide-to-building-an-effective-marketing-strategy\" \/>\n<meta property=\"og:site_name\" content=\"Valpak Advertising\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ValpakAdvertising\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-14T13:56:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.valpak.com\/wp-content\/uploads\/Small_Business_Guide_to_Building_an_Effective_Marketing_Strategy.png\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"788\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@valpak\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.valpak.com\/advertise\/download\/guide-to-building-an-effective-marketing-strategy\",\"url\":\"https:\/\/www.valpak.com\/advertise\/download\/guide-to-building-an-effective-marketing-strategy\",\"name\":\"Guide to building an effective marketing strategy - Valpak Advertising\",\"isPartOf\":{\"@id\":\"https:\/\/www.valpak.com\/advertise\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.valpak.com\/advertise\/download\/guide-to-building-an-effective-marketing-strategy#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.valpak.com\/advertise\/download\/guide-to-building-an-effective-marketing-strategy#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.valpak.com\/wp-content\/uploads\/Small_Business_Guide_to_Building_an_Effective_Marketing_Strategy.png\",\"datePublished\":\"2024-01-17T17:22:40+00:00\",\"dateModified\":\"2024-02-14T13:56:46+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.valpak.com\/advertise\/download\/guide-to-building-an-effective-marketing-strategy#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.valpak.com\/advertise\/download\/guide-to-building-an-effective-marketing-strategy\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.valpak.com\/advertise\/download\/guide-to-building-an-effective-marketing-strategy#primaryimage\",\"url\":\"https:\/\/www.valpak.com\/wp-content\/uploads\/Small_Business_Guide_to_Building_an_Effective_Marketing_Strategy.png\",\"contentUrl\":\"https:\/\/www.valpak.com\/wp-content\/uploads\/Small_Business_Guide_to_Building_an_Effective_Marketing_Strategy.png\",\"width\":900,\"height\":788},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.valpak.com\/advertise\/download\/guide-to-building-an-effective-marketing-strategy#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.valpak.com\/advertise\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Downloads\",\"item\":\"https:\/\/www.valpak.com\/advertise\/downloads\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Guide to building an effective marketing strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.valpak.com\/advertise\/#website\",\"url\":\"https:\/\/www.valpak.com\/advertise\/\",\"name\":\"Valpak Advertising\",\"description\":\"For targeted marketing to advertise your business to the exact audience you want contact Valpak\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.valpak.com\/advertise\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Guide to building an effective marketing strategy - Valpak Advertising","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.valpak.com\/advertise\/download\/guide-to-building-an-effective-marketing-strategy","og_locale":"en_US","og_type":"article","og_title":"Guide to building an effective marketing strategy","og_description":"What Makes Advertising The Most Effective? The best advertising isn\u2019t always the most clever or most creative. Advertising should be judged on whether it leads to the desired consumer behavior: walk-ins, website visits, phone calls or other inquiries.&nbsp;Insights include how to:","og_url":"https:\/\/www.valpak.com\/advertise\/download\/guide-to-building-an-effective-marketing-strategy","og_site_name":"Valpak Advertising","article_publisher":"https:\/\/www.facebook.com\/ValpakAdvertising\/","article_modified_time":"2024-02-14T13:56:46+00:00","og_image":[{"width":900,"height":788,"url":"https:\/\/www.valpak.com\/wp-content\/uploads\/Small_Business_Guide_to_Building_an_Effective_Marketing_Strategy.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@valpak","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.valpak.com\/advertise\/download\/guide-to-building-an-effective-marketing-strategy","url":"https:\/\/www.valpak.com\/advertise\/download\/guide-to-building-an-effective-marketing-strategy","name":"Guide to building an effective marketing strategy - Valpak Advertising","isPartOf":{"@id":"https:\/\/www.valpak.com\/advertise\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.valpak.com\/advertise\/download\/guide-to-building-an-effective-marketing-strategy#primaryimage"},"image":{"@id":"https:\/\/www.valpak.com\/advertise\/download\/guide-to-building-an-effective-marketing-strategy#primaryimage"},"thumbnailUrl":"https:\/\/www.valpak.com\/wp-content\/uploads\/Small_Business_Guide_to_Building_an_Effective_Marketing_Strategy.png","datePublished":"2024-01-17T17:22:40+00:00","dateModified":"2024-02-14T13:56:46+00:00","breadcrumb":{"@id":"https:\/\/www.valpak.com\/advertise\/download\/guide-to-building-an-effective-marketing-strategy#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.valpak.com\/advertise\/download\/guide-to-building-an-effective-marketing-strategy"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.valpak.com\/advertise\/download\/guide-to-building-an-effective-marketing-strategy#primaryimage","url":"https:\/\/www.valpak.com\/wp-content\/uploads\/Small_Business_Guide_to_Building_an_Effective_Marketing_Strategy.png","contentUrl":"https:\/\/www.valpak.com\/wp-content\/uploads\/Small_Business_Guide_to_Building_an_Effective_Marketing_Strategy.png","width":900,"height":788},{"@type":"BreadcrumbList","@id":"https:\/\/www.valpak.com\/advertise\/download\/guide-to-building-an-effective-marketing-strategy#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.valpak.com\/advertise\/"},{"@type":"ListItem","position":2,"name":"Downloads","item":"https:\/\/www.valpak.com\/advertise\/downloads"},{"@type":"ListItem","position":3,"name":"Guide to building an effective marketing strategy"}]},{"@type":"WebSite","@id":"https:\/\/www.valpak.com\/advertise\/#website","url":"https:\/\/www.valpak.com\/advertise\/","name":"Valpak Advertising","description":"For targeted marketing to advertise your business to the exact audience you want contact Valpak","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.valpak.com\/advertise\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.valpak.com\/wp-content\/uploads\/Small_Business_Guide_to_Building_an_Effective_Marketing_Strategy.png",900,788,false],"thumbnail":["https:\/\/www.valpak.com\/wp-content\/uploads\/Small_Business_Guide_to_Building_an_Effective_Marketing_Strategy-150x150.png",150,150,true],"medium":["https:\/\/www.valpak.com\/wp-content\/uploads\/Small_Business_Guide_to_Building_an_Effective_Marketing_Strategy-300x263.png",300,263,true],"medium_large":["https:\/\/www.valpak.com\/wp-content\/uploads\/Small_Business_Guide_to_Building_an_Effective_Marketing_Strategy-768x672.png",768,672,true],"large":["https:\/\/www.valpak.com\/wp-content\/uploads\/Small_Business_Guide_to_Building_an_Effective_Marketing_Strategy.png",900,788,false],"1536x1536":["https:\/\/www.valpak.com\/wp-content\/uploads\/Small_Business_Guide_to_Building_an_Effective_Marketing_Strategy.png",900,788,false],"2048x2048":["https:\/\/www.valpak.com\/wp-content\/uploads\/Small_Business_Guide_to_Building_an_Effective_Marketing_Strategy.png",900,788,false],"crp_thumbnail":["https:\/\/www.valpak.com\/wp-content\/uploads\/Small_Business_Guide_to_Building_an_Effective_Marketing_Strategy.png",150,131,false]},"uagb_author_info":{"display_name":"Fahrudin Spiodic","author_link":"https:\/\/www.valpak.com\/advertise\/author"},"uagb_comment_info":0,"uagb_excerpt":"What Makes Advertising The Most Effective? The best advertising isn\u2019t always the most clever or most creative. Advertising should be judged on whether it leads to the desired consumer behavior: walk-ins, website visits, phone calls or other inquiries.&nbsp;Insights include how to:","_links":{"self":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/download\/25267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/download"}],"about":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/types\/download"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/media\/25753"}],"wp:attachment":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/media?parent=25267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/categories?post=25267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}