{"id":25578,"date":"2024-01-24T18:38:24","date_gmt":"2024-01-24T18:38:24","guid":{"rendered":"https:\/\/advint.valpak.com\/advertise\/?post_type=download&#038;p=25578"},"modified":"2024-02-14T13:55:35","modified_gmt":"2024-02-14T13:55:35","slug":"how-to-build-and-manage-a-small-business-website","status":"publish","type":"download","link":"https:\/\/www.valpak.com\/advertise\/download\/how-to-build-and-manage-a-small-business-website","title":{"rendered":"How to build and manage a small business website"},"content":{"rendered":"\n<div class=\"wp-block-uagb-container uagb-block-0456e7bc alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-f4f83879\">\n<h2 class=\"wp-block-heading\" id=\"h-when-it-comes-to-business-websites-looks-do-matter\">When it comes to business websites, looks do matter<\/h2>\n\n\n\n<p>Building or managing a business website might seem secondary compared to all of the business responsibilities you have. However, creating a well-designed business website is critical to your overall success. Poor design is often the reason people mistrust a website. With e-commerce sales continuing to rise, you want consumers to trust your site. This e-book includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Responsive design best practices<\/li>\n\n\n\n<li>Tips on creating calls to action<\/li>\n\n\n\n<li>Video content ideas and tools<\/li>\n\n\n\n<li>Heatmap and sitemap tools<\/li>\n\n\n\n<li>Resources for building site forms<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-9d46156f\">\n<iframe loading=\"lazy\" src=\"https:\/\/go.valpak.com\/l\/50492\/2019-01-02\/bfj51d\" width=\"100%\" height=\"500\" type=\"text\/html\" frameborder=\"0\" allowTransparency=\"true\" style=\"border: 0\"><\/iframe>\n<\/div>\n<\/div><\/div>\n","protected":false},"featured_media":25749,"template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","_swt_meta_header_display":false,"_swt_meta_footer_display":false,"_swt_meta_site_title_display":false,"_swt_meta_sticky_header":false,"_swt_meta_transparent_header":false,"_links_to":"","_links_to_target":""},"categories":[1946],"class_list":["post-25578","download","type-download","status-publish","has-post-thumbnail","hentry","category-downloads"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to build and manage a small business website - Valpak Advertising<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.valpak.com\/advertise\/download\/how-to-build-and-manage-a-small-business-website\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to build and manage a small business website\" \/>\n<meta property=\"og:description\" content=\"When it comes to business websites, looks do matter Building or managing a business website might seem secondary compared to all of the business responsibilities you have. However, creating a well-designed business website is critical to your overall success. Poor design is often the reason people mistrust a website. With e-commerce sales continuing to rise, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.valpak.com\/advertise\/download\/how-to-build-and-manage-a-small-business-website\" \/>\n<meta property=\"og:site_name\" content=\"Valpak Advertising\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ValpakAdvertising\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-14T13:55:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.valpak.com\/wp-content\/uploads\/How_to_Build_and_Manage_a_Small_Business_Website.png\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"788\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@valpak\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.valpak.com\/advertise\/download\/how-to-build-and-manage-a-small-business-website\",\"url\":\"https:\/\/www.valpak.com\/advertise\/download\/how-to-build-and-manage-a-small-business-website\",\"name\":\"How to build and manage a small business website - Valpak Advertising\",\"isPartOf\":{\"@id\":\"https:\/\/www.valpak.com\/advertise\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.valpak.com\/advertise\/download\/how-to-build-and-manage-a-small-business-website#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.valpak.com\/advertise\/download\/how-to-build-and-manage-a-small-business-website#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.valpak.com\/wp-content\/uploads\/How_to_Build_and_Manage_a_Small_Business_Website.png\",\"datePublished\":\"2024-01-24T18:38:24+00:00\",\"dateModified\":\"2024-02-14T13:55:35+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.valpak.com\/advertise\/download\/how-to-build-and-manage-a-small-business-website#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.valpak.com\/advertise\/download\/how-to-build-and-manage-a-small-business-website\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.valpak.com\/advertise\/download\/how-to-build-and-manage-a-small-business-website#primaryimage\",\"url\":\"https:\/\/www.valpak.com\/wp-content\/uploads\/How_to_Build_and_Manage_a_Small_Business_Website.png\",\"contentUrl\":\"https:\/\/www.valpak.com\/wp-content\/uploads\/How_to_Build_and_Manage_a_Small_Business_Website.png\",\"width\":900,\"height\":788},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.valpak.com\/advertise\/download\/how-to-build-and-manage-a-small-business-website#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.valpak.com\/advertise\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Downloads\",\"item\":\"https:\/\/www.valpak.com\/advertise\/downloads\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How to build and manage a small business website\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.valpak.com\/advertise\/#website\",\"url\":\"https:\/\/www.valpak.com\/advertise\/\",\"name\":\"Valpak Advertising\",\"description\":\"For targeted marketing to advertise your business to the exact audience you want contact Valpak\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.valpak.com\/advertise\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to build and manage a small business website - Valpak Advertising","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.valpak.com\/advertise\/download\/how-to-build-and-manage-a-small-business-website","og_locale":"en_US","og_type":"article","og_title":"How to build and manage a small business website","og_description":"When it comes to business websites, looks do matter Building or managing a business website might seem secondary compared to all of the business responsibilities you have. However, creating a well-designed business website is critical to your overall success. Poor design is often the reason people mistrust a website. With e-commerce sales continuing to rise, [&hellip;]","og_url":"https:\/\/www.valpak.com\/advertise\/download\/how-to-build-and-manage-a-small-business-website","og_site_name":"Valpak Advertising","article_publisher":"https:\/\/www.facebook.com\/ValpakAdvertising\/","article_modified_time":"2024-02-14T13:55:35+00:00","og_image":[{"width":900,"height":788,"url":"https:\/\/www.valpak.com\/wp-content\/uploads\/How_to_Build_and_Manage_a_Small_Business_Website.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@valpak","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.valpak.com\/advertise\/download\/how-to-build-and-manage-a-small-business-website","url":"https:\/\/www.valpak.com\/advertise\/download\/how-to-build-and-manage-a-small-business-website","name":"How to build and manage a small business website - Valpak Advertising","isPartOf":{"@id":"https:\/\/www.valpak.com\/advertise\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.valpak.com\/advertise\/download\/how-to-build-and-manage-a-small-business-website#primaryimage"},"image":{"@id":"https:\/\/www.valpak.com\/advertise\/download\/how-to-build-and-manage-a-small-business-website#primaryimage"},"thumbnailUrl":"https:\/\/www.valpak.com\/wp-content\/uploads\/How_to_Build_and_Manage_a_Small_Business_Website.png","datePublished":"2024-01-24T18:38:24+00:00","dateModified":"2024-02-14T13:55:35+00:00","breadcrumb":{"@id":"https:\/\/www.valpak.com\/advertise\/download\/how-to-build-and-manage-a-small-business-website#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.valpak.com\/advertise\/download\/how-to-build-and-manage-a-small-business-website"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.valpak.com\/advertise\/download\/how-to-build-and-manage-a-small-business-website#primaryimage","url":"https:\/\/www.valpak.com\/wp-content\/uploads\/How_to_Build_and_Manage_a_Small_Business_Website.png","contentUrl":"https:\/\/www.valpak.com\/wp-content\/uploads\/How_to_Build_and_Manage_a_Small_Business_Website.png","width":900,"height":788},{"@type":"BreadcrumbList","@id":"https:\/\/www.valpak.com\/advertise\/download\/how-to-build-and-manage-a-small-business-website#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.valpak.com\/advertise\/"},{"@type":"ListItem","position":2,"name":"Downloads","item":"https:\/\/www.valpak.com\/advertise\/downloads"},{"@type":"ListItem","position":3,"name":"How to build and manage a small business website"}]},{"@type":"WebSite","@id":"https:\/\/www.valpak.com\/advertise\/#website","url":"https:\/\/www.valpak.com\/advertise\/","name":"Valpak Advertising","description":"For targeted marketing to advertise your business to the exact audience you want contact Valpak","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.valpak.com\/advertise\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.valpak.com\/wp-content\/uploads\/How_to_Build_and_Manage_a_Small_Business_Website.png",900,788,false],"thumbnail":["https:\/\/www.valpak.com\/wp-content\/uploads\/How_to_Build_and_Manage_a_Small_Business_Website-150x150.png",150,150,true],"medium":["https:\/\/www.valpak.com\/wp-content\/uploads\/How_to_Build_and_Manage_a_Small_Business_Website-300x263.png",300,263,true],"medium_large":["https:\/\/www.valpak.com\/wp-content\/uploads\/How_to_Build_and_Manage_a_Small_Business_Website-768x672.png",768,672,true],"large":["https:\/\/www.valpak.com\/wp-content\/uploads\/How_to_Build_and_Manage_a_Small_Business_Website.png",900,788,false],"1536x1536":["https:\/\/www.valpak.com\/wp-content\/uploads\/How_to_Build_and_Manage_a_Small_Business_Website.png",900,788,false],"2048x2048":["https:\/\/www.valpak.com\/wp-content\/uploads\/How_to_Build_and_Manage_a_Small_Business_Website.png",900,788,false],"crp_thumbnail":["https:\/\/www.valpak.com\/wp-content\/uploads\/How_to_Build_and_Manage_a_Small_Business_Website.png",150,131,false]},"uagb_author_info":{"display_name":"Fahrudin Spiodic","author_link":"https:\/\/www.valpak.com\/advertise\/author"},"uagb_comment_info":0,"uagb_excerpt":"When it comes to business websites, looks do matter Building or managing a business website might seem secondary compared to all of the business responsibilities you have. However, creating a well-designed business website is critical to your overall success. Poor design is often the reason people mistrust a website. With e-commerce sales continuing to rise,&hellip;","_links":{"self":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/download\/25578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/download"}],"about":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/types\/download"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/media\/25749"}],"wp:attachment":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/media?parent=25578"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/categories?post=25578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}