{"id":25584,"date":"2024-01-24T18:55:43","date_gmt":"2024-01-24T18:55:43","guid":{"rendered":"https:\/\/advint.valpak.com\/advertise\/?post_type=download&#038;p=25584"},"modified":"2024-02-14T13:52:36","modified_gmt":"2024-02-14T13:52:36","slug":"why-your-business-needs-targeted-direct-mail","status":"publish","type":"download","link":"https:\/\/www.valpak.com\/advertise\/download\/why-your-business-needs-targeted-direct-mail","title":{"rendered":"Why your business needs targeted direct mail"},"content":{"rendered":"\n<div class=\"wp-block-uagb-container uagb-block-0456e7bc alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-f4f83879\">\n<h2 class=\"wp-block-heading\" id=\"h-stand-out-from-the-competition\">Stand Out From the Competition<\/h2>\n\n\n\n<p>Consumers are exposed to&nbsp;<a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2017\/08\/25\/finding-brand-success-in-the-digital-world\/#7d7d7a71626e\" target=\"_blank\" rel=\"noreferrer noopener\">4,000-10,000<\/a>&nbsp;online ads and&nbsp;<a href=\"https:\/\/expandedramblings.com\/index.php\/email-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">121 emails<\/a>&nbsp;every day \u2013 talk about digital fatigue.<\/p>\n\n\n\n<p>So many people are flipping the channel during commercials that&nbsp;<a href=\"https:\/\/www.latimes.com\/business\/hollywood\/la-fi-ct-commercials-clutter-20180327-story.html\" target=\"_blank\" rel=\"noreferrer noopener\">networks are cutting<\/a>&nbsp;the number of ads being shown during prime-time TV. More Americans are&nbsp;<a href=\"https:\/\/variety.com\/2017\/music\/news\/traditional-radio-faces-a-grim-future-new-study-says-1202542681\/\" target=\"_blank\" rel=\"noreferrer noopener\">moving away<\/a>&nbsp;from AM\/FM radio and opting for ad-free streaming instead.<\/p>\n\n\n\n<p>Through it all, targeted direct mail is the advertising that continues to perform for local businesses. See for yourself with this free e-book, which compares the cost per lead (CPL) of advertising with targeted direct mail versus the top traditional and digital marketing channels:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Newspaper<\/li>\n\n\n\n<li>TV<\/li>\n\n\n\n<li>Radio<\/li>\n\n\n\n<li>Billboards<\/li>\n\n\n\n<li>Email<\/li>\n\n\n\n<li>Social Media<\/li>\n\n\n\n<li>SEO\/SEM<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-9d46156f\">\n<iframe loading=\"lazy\" src=\"https:\/\/go.valpak.com\/l\/50492\/2019-05-21\/bxbwxn\" width=\"100%\" height=\"500\" type=\"text\/html\" frameborder=\"0\" allowTransparency=\"true\" style=\"border: 0\"><\/iframe>\n<\/div>\n<\/div><\/div>\n","protected":false},"featured_media":25760,"template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","_swt_meta_header_display":false,"_swt_meta_footer_display":false,"_swt_meta_site_title_display":false,"_swt_meta_sticky_header":false,"_swt_meta_transparent_header":false,"_links_to":"","_links_to_target":""},"categories":[1946],"class_list":["post-25584","download","type-download","status-publish","has-post-thumbnail","hentry","category-downloads"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why your business needs targeted direct mail - Valpak Advertising<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.valpak.com\/advertise\/download\/why-your-business-needs-targeted-direct-mail\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why your business needs targeted direct mail\" \/>\n<meta property=\"og:description\" content=\"Stand Out From the Competition Consumers are exposed to&nbsp;4,000-10,000&nbsp;online ads and&nbsp;121 emails&nbsp;every day \u2013 talk about digital fatigue. 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So many people are flipping the channel during commercials that&nbsp;networks are cutting&nbsp;the number of ads being shown during prime-time TV. More Americans are&nbsp;moving away&nbsp;from AM\/FM radio and opting for ad-free streaming instead. Through it all, targeted direct&hellip;","_links":{"self":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/download\/25584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/download"}],"about":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/types\/download"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/media\/25760"}],"wp:attachment":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/media?parent=25584"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/categories?post=25584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}