{"id":25588,"date":"2024-01-24T19:05:54","date_gmt":"2024-01-24T19:05:54","guid":{"rendered":"https:\/\/advint.valpak.com\/advertise\/?post_type=download&#038;p=25588"},"modified":"2024-02-14T13:49:36","modified_gmt":"2024-02-14T13:49:36","slug":"how-to-choose-an-ad-agency","status":"publish","type":"download","link":"https:\/\/www.valpak.com\/advertise\/download\/how-to-choose-an-ad-agency","title":{"rendered":"How to choose an ad agency"},"content":{"rendered":"\n<div class=\"wp-block-uagb-container uagb-block-0456e7bc alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-f4f83879\">\n<h2 class=\"wp-block-heading\" id=\"h-you-know-the-importance-of-advertising\">You know the importance of advertising<\/h2>\n\n\n\n<p>But you\u2019ve got a business to run. Finding and hiring an ad agency feels like just one more task to put on top of a million. But you know you need the help because there isn\u2019t enough time in a day, week, or even a year to do it yourself. You want your business to grow and hiring an ad agency is the next step.<\/p>\n\n\n\n<p>Approach hiring an ad agency like you would hiring a new employee. Do your pre-work to find the right candidate, schedule some interviews and check references so that you feel 100% confident about your choice. Follow these 5 steps to success:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conduct a needs analysis<\/li>\n\n\n\n<li>Choose a type of ad agency<\/li>\n\n\n\n<li>Do your research<\/li>\n\n\n\n<li>Interview your top candidates<\/li>\n\n\n\n<li>Hire the right advertising partner<\/li>\n<\/ul>\n\n\n\n<p>Whether direct mail or digital, PR or traditional, having a genuinely compatible partner can be the door that beckons and the voice that calls and brings in customers.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-9d46156f\">\n<iframe loading=\"lazy\" src=\"https:\/\/go.valpak.com\/l\/50492\/2023-07-26\/dvhgrk\" width=\"100%\" height=\"500\" type=\"text\/html\" frameborder=\"0\" allowTransparency=\"true\" style=\"border: 0\"><\/iframe>\n<\/div>\n<\/div><\/div>\n","protected":false},"featured_media":25759,"template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","_swt_meta_header_display":false,"_swt_meta_footer_display":false,"_swt_meta_site_title_display":false,"_swt_meta_sticky_header":false,"_swt_meta_transparent_header":false,"_links_to":"","_links_to_target":""},"categories":[1946],"class_list":["post-25588","download","type-download","status-publish","has-post-thumbnail","hentry","category-downloads"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to choose an ad agency - Valpak Advertising<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.valpak.com\/advertise\/download\/how-to-choose-an-ad-agency\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to choose an ad agency\" \/>\n<meta property=\"og:description\" content=\"You know the importance of advertising But you\u2019ve got a business to run. 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