{"id":25589,"date":"2024-01-24T19:08:04","date_gmt":"2024-01-24T19:08:04","guid":{"rendered":"https:\/\/advint.valpak.com\/advertise\/?post_type=download&#038;p=25589"},"modified":"2025-01-13T18:41:48","modified_gmt":"2025-01-13T18:41:48","slug":"the-beginners-guide-to-direct-mail-best-practices","status":"publish","type":"download","link":"https:\/\/www.valpak.com\/advertise\/download\/the-beginners-guide-to-direct-mail-best-practices","title":{"rendered":"The beginner\u2019s guide to direct mail best practices"},"content":{"rendered":"\n<div class=\"wp-block-uagb-container uagb-block-0456e7bc alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-f4f83879\">\n<h2 class=\"wp-block-heading\" id=\"h-which-types-of-ads-capture-an-audience-s-attention\">Which types of ads capture an audience\u2019s attention?<\/h2>\n\n\n\n<p>And why do some ad campaigns perform better than others (even from the same brand)? Is it the call to action (CTA), or maybe eye-catching graphic design\u2014do we respond better to authentic images versus illustrations, or perhaps it\u2019s simply the color that draws attention (what\u2019s in a color)?<\/p>\n\n\n\n<p>Valpak collected survey data from over 1600 U.S. adults to better understand the impact of design elements on brand awareness and conversions and provide 5 data-backed ad design tips to help businesses optimize their print advertising.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-9d46156f\">\n<iframe loading=\"lazy\" src=\"https:\/\/go.valpak.com\/l\/50492\/2023-10-05\/dw82q8\" width=\"100%\" height=\"500\" type=\"text\/html\" frameborder=\"0\" allowTransparency=\"true\" style=\"border: 0\"><\/iframe>\n<\/div>\n<\/div><\/div>\n","protected":false},"featured_media":25758,"template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","_swt_meta_header_display":false,"_swt_meta_footer_display":false,"_swt_meta_site_title_display":false,"_swt_meta_sticky_header":false,"_swt_meta_transparent_header":false,"_links_to":"","_links_to_target":""},"categories":[1946],"class_list":["post-25589","download","type-download","status-publish","has-post-thumbnail","hentry","category-downloads"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The beginner\u2019s guide to direct mail best practices - Valpak Advertising<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.valpak.com\/advertise\/download\/the-beginners-guide-to-direct-mail-best-practices\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The beginner\u2019s guide to direct mail best practices\" \/>\n<meta property=\"og:description\" content=\"Which types of ads capture an audience\u2019s attention? 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