{"id":28648,"date":"2026-03-02T19:51:16","date_gmt":"2026-03-02T19:51:16","guid":{"rendered":"https:\/\/www.valpak.com\/advertise\/?post_type=download&#038;p=28648"},"modified":"2026-03-04T19:54:04","modified_gmt":"2026-03-04T19:54:04","slug":"ai-in-advertising-and-search-results-survey","status":"publish","type":"download","link":"https:\/\/www.valpak.com\/advertise\/download\/ai-in-advertising-and-search-results-survey","title":{"rendered":"Tomorrow is here: AI in advertising &amp; search"},"content":{"rendered":"\n<div class=\"wp-block-uagb-container uagb-block-0456e7bc alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-f4f83879\">\n<h2 class=\"wp-block-heading\" id=\"h-how-ai-is-reshaping-online-advertising-and-search-results\"><strong>How AI is reshaping online advertising and search results<\/strong><\/h2>\n\n\n\n<p>AI is changing how consumers receive information and how ads are created and perceived.<\/p>\n\n\n\n<p>As much as 50% of today&#8217;s Google search queries return AI-generated summaries, and according to reports, half of consumers polled use AI to research before making a purchase. Valpak surveyed business owners<em> and<\/em> consumers to understand better how AI is reshaping advertising and search, and what that shift means for the future of the ad landscape. Download the new research to explore how to activate demand earlier, where performance marketers are getting misled by surface-level metrics and how direct mail plus data-driven offers can rebalance the funnel.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-9d46156f\">\n<iframe loading=\"lazy\" src=\"https:\/\/go.valpak.com\/l\/50492\/2026-03-03\/f4k6hp\" width=\"100%\" height=\"500\" type=\"text\/html\" frameborder=\"0\" allowTransparency=\"true\" style=\"border: 0\"><\/iframe>\n<\/div>\n<\/div><\/div>\n","protected":false},"featured_media":28657,"template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","_swt_meta_header_display":false,"_swt_meta_footer_display":false,"_swt_meta_site_title_display":false,"_swt_meta_sticky_header":false,"_swt_meta_transparent_header":false,"_links_to":"","_links_to_target":""},"categories":[1946],"class_list":["post-28648","download","type-download","status-publish","has-post-thumbnail","hentry","category-downloads"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tomorrow is here: AI in advertising &amp; search<\/title>\n<meta name=\"description\" content=\"AI is changing how consumers receive information and how ads are created and perceived. Download the new research.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.valpak.com\/advertise\/download\/ai-in-advertising-and-search-results-survey\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tomorrow is here: AI in advertising &amp; search\" \/>\n<meta property=\"og:description\" content=\"AI is changing how consumers receive information and how ads are created and perceived. Download the new research.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.valpak.com\/advertise\/download\/ai-in-advertising-and-search-results-survey\" \/>\n<meta property=\"og:site_name\" content=\"Valpak Advertising\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ValpakAdvertising\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-04T19:54:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.valpak.com\/wp-content\/uploads\/AI-inadvertising-thumbnail-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Tomorrow is here: AI in advertising &amp; search\" \/>\n<meta name=\"twitter:description\" content=\"AI is changing how consumers receive information and how ads are created and perceived. Download the new research.\" \/>\n<meta name=\"twitter:site\" content=\"@valpak\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.valpak.com\/advertise\/download\/ai-in-advertising-and-search-results-survey\",\"url\":\"https:\/\/www.valpak.com\/advertise\/download\/ai-in-advertising-and-search-results-survey\",\"name\":\"Tomorrow is here: AI in advertising & search\",\"isPartOf\":{\"@id\":\"https:\/\/www.valpak.com\/advertise\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.valpak.com\/advertise\/download\/ai-in-advertising-and-search-results-survey#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.valpak.com\/advertise\/download\/ai-in-advertising-and-search-results-survey#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.valpak.com\/wp-content\/uploads\/AI-inadvertising-thumbnail-1.png\",\"datePublished\":\"2026-03-02T19:51:16+00:00\",\"dateModified\":\"2026-03-04T19:54:04+00:00\",\"description\":\"AI is changing how consumers receive information and how ads are created and perceived. Download the new research.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.valpak.com\/advertise\/download\/ai-in-advertising-and-search-results-survey#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.valpak.com\/advertise\/download\/ai-in-advertising-and-search-results-survey\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.valpak.com\/advertise\/download\/ai-in-advertising-and-search-results-survey#primaryimage\",\"url\":\"https:\/\/www.valpak.com\/wp-content\/uploads\/AI-inadvertising-thumbnail-1.png\",\"contentUrl\":\"https:\/\/www.valpak.com\/wp-content\/uploads\/AI-inadvertising-thumbnail-1.png\",\"width\":1600,\"height\":1400,\"caption\":\"AI-inadvertising-thumbnail-1\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.valpak.com\/advertise\/download\/ai-in-advertising-and-search-results-survey#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.valpak.com\/advertise\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Downloads\",\"item\":\"https:\/\/www.valpak.com\/advertise\/downloads\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Tomorrow is here: AI in advertising &amp; search\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.valpak.com\/advertise\/#website\",\"url\":\"https:\/\/www.valpak.com\/advertise\/\",\"name\":\"Valpak Advertising\",\"description\":\"For targeted marketing to advertise your business to the exact audience you want contact Valpak\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.valpak.com\/advertise\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Tomorrow is here: AI in advertising & search","description":"AI is changing how consumers receive information and how ads are created and perceived. Download the new research.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.valpak.com\/advertise\/download\/ai-in-advertising-and-search-results-survey","og_locale":"en_US","og_type":"article","og_title":"Tomorrow is here: AI in advertising & search","og_description":"AI is changing how consumers receive information and how ads are created and perceived. Download the new research.","og_url":"https:\/\/www.valpak.com\/advertise\/download\/ai-in-advertising-and-search-results-survey","og_site_name":"Valpak Advertising","article_publisher":"https:\/\/www.facebook.com\/ValpakAdvertising\/","article_modified_time":"2026-03-04T19:54:04+00:00","og_image":[{"width":1600,"height":1400,"url":"https:\/\/www.valpak.com\/wp-content\/uploads\/AI-inadvertising-thumbnail-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_title":"Tomorrow is here: AI in advertising & search","twitter_description":"AI is changing how consumers receive information and how ads are created and perceived. Download the new research.","twitter_site":"@valpak","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.valpak.com\/advertise\/download\/ai-in-advertising-and-search-results-survey","url":"https:\/\/www.valpak.com\/advertise\/download\/ai-in-advertising-and-search-results-survey","name":"Tomorrow is here: AI in advertising & search","isPartOf":{"@id":"https:\/\/www.valpak.com\/advertise\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.valpak.com\/advertise\/download\/ai-in-advertising-and-search-results-survey#primaryimage"},"image":{"@id":"https:\/\/www.valpak.com\/advertise\/download\/ai-in-advertising-and-search-results-survey#primaryimage"},"thumbnailUrl":"https:\/\/www.valpak.com\/wp-content\/uploads\/AI-inadvertising-thumbnail-1.png","datePublished":"2026-03-02T19:51:16+00:00","dateModified":"2026-03-04T19:54:04+00:00","description":"AI is changing how consumers receive information and how ads are created and perceived. Download the new research.","breadcrumb":{"@id":"https:\/\/www.valpak.com\/advertise\/download\/ai-in-advertising-and-search-results-survey#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.valpak.com\/advertise\/download\/ai-in-advertising-and-search-results-survey"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.valpak.com\/advertise\/download\/ai-in-advertising-and-search-results-survey#primaryimage","url":"https:\/\/www.valpak.com\/wp-content\/uploads\/AI-inadvertising-thumbnail-1.png","contentUrl":"https:\/\/www.valpak.com\/wp-content\/uploads\/AI-inadvertising-thumbnail-1.png","width":1600,"height":1400,"caption":"AI-inadvertising-thumbnail-1"},{"@type":"BreadcrumbList","@id":"https:\/\/www.valpak.com\/advertise\/download\/ai-in-advertising-and-search-results-survey#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.valpak.com\/advertise\/"},{"@type":"ListItem","position":2,"name":"Downloads","item":"https:\/\/www.valpak.com\/advertise\/downloads"},{"@type":"ListItem","position":3,"name":"Tomorrow is here: AI in advertising &amp; search"}]},{"@type":"WebSite","@id":"https:\/\/www.valpak.com\/advertise\/#website","url":"https:\/\/www.valpak.com\/advertise\/","name":"Valpak Advertising","description":"For targeted marketing to advertise your business to the exact audience you want contact Valpak","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.valpak.com\/advertise\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.valpak.com\/wp-content\/uploads\/AI-inadvertising-thumbnail-1.png",1600,1400,false],"thumbnail":["https:\/\/www.valpak.com\/wp-content\/uploads\/AI-inadvertising-thumbnail-1-150x150.png",150,150,true],"medium":["https:\/\/www.valpak.com\/wp-content\/uploads\/AI-inadvertising-thumbnail-1-300x263.png",300,263,true],"medium_large":["https:\/\/www.valpak.com\/wp-content\/uploads\/AI-inadvertising-thumbnail-1-768x672.png",768,672,true],"large":["https:\/\/www.valpak.com\/wp-content\/uploads\/AI-inadvertising-thumbnail-1-1024x896.png",1024,896,true],"1536x1536":["https:\/\/www.valpak.com\/wp-content\/uploads\/AI-inadvertising-thumbnail-1-1536x1344.png",1536,1344,true],"2048x2048":["https:\/\/www.valpak.com\/wp-content\/uploads\/AI-inadvertising-thumbnail-1.png",1600,1400,false],"crp_thumbnail":["https:\/\/www.valpak.com\/wp-content\/uploads\/AI-inadvertising-thumbnail-1-150x150.png",150,150,true]},"uagb_author_info":{"display_name":"Jessica Leone","author_link":"https:\/\/www.valpak.com\/advertise\/author"},"uagb_comment_info":0,"uagb_excerpt":"How AI is reshaping online advertising and search results AI is changing how consumers receive information and how ads are created and perceived. As much as 50% of today&#8217;s Google search queries return AI-generated summaries, and according to reports, half of consumers polled use AI to research before making a purchase. Valpak surveyed business owners&hellip;","_links":{"self":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/download\/28648","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/download"}],"about":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/types\/download"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/media\/28657"}],"wp:attachment":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/media?parent=28648"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/categories?post=28648"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}