{"id":28890,"date":"2026-04-30T17:54:10","date_gmt":"2026-04-30T17:54:10","guid":{"rendered":"https:\/\/www.valpak.com\/advertise\/?post_type=download&#038;p=28890"},"modified":"2026-04-30T17:55:53","modified_gmt":"2026-04-30T17:55:53","slug":"consumer-mail-preferences","status":"publish","type":"download","link":"https:\/\/www.valpak.com\/advertise\/download\/consumer-mail-preferences","title":{"rendered":"The Mailbox Still Matters"},"content":{"rendered":"\n<div class=\"wp-block-uagb-container uagb-block-0456e7bc alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-f4f83879\">\n<h2 class=\"wp-block-heading\" id=\"h-new-consumer-research-on-usps-trust-and-the-future-of-delivery\"><strong>New Consumer Research on USPS, Trust and the Future of Delivery<\/strong><\/h2>\n\n\n\n<p>The mailbox remains one of the most trusted and relevant touchpoints in consumers\u2019 daily lives \u2013 even as digital channels continue to expand. New national research commissioned by Valpak reveals that the U.S. Postal Service (USPS) remains deeply embedded in household routines, trusted for both mail and package delivery, and highly influential in how consumers receive important information, offers and services.<\/p>\n\n\n\n<p><br>Based on responses from 1,236 U.S. adults, this study shows that mail is far from obsolete. Consumers check their mailboxes frequently, view mailbox contents as credible and continue to rely on USPS for essential documents, packages and savings opportunities. At the same time, expectations are evolving. Consumers increasingly want faster delivery, better visibility into package status and more convenient access to postal services.<br>For marketers, policymakers, and USPS leaders alike, the findings are clear: the mailbox remains a high-value channel \u2013 but maintaining trust and relevance depends on service reliability, affordability and modernization<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-9d46156f\">\n<iframe loading=\"lazy\" src=\"https:\/\/go.valpak.com\/l\/50492\/2026-04-30\/f4wvpc\" width=\"100%\" height=\"500\" type=\"text\/html\" frameborder=\"0\" allowTransparency=\"true\" style=\"border: 0\"><\/iframe>\n<\/div>\n<\/div><\/div>\n\n\n\n<p><\/p>\n","protected":false},"featured_media":28892,"template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","_swt_meta_header_display":false,"_swt_meta_footer_display":false,"_swt_meta_site_title_display":false,"_swt_meta_sticky_header":false,"_swt_meta_transparent_header":false,"_links_to":"","_links_to_target":""},"categories":[1946],"class_list":["post-28890","download","type-download","status-publish","has-post-thumbnail","hentry","category-downloads"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Mailbox Still Matters - Valpak Advertising<\/title>\n<meta name=\"description\" content=\"The mailbox remains a high-value channel for mail advertising. Maintaining relevance depends on reliability, affordability and modernization.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.valpak.com\/advertise\/download\/consumer-mail-preferences\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Mailbox Still Matters\" \/>\n<meta property=\"og:description\" content=\"The mailbox remains a high-value channel for mail advertising. 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New national research commissioned by Valpak reveals that the U.S. Postal Service (USPS) remains deeply embedded in household routines, trusted for&hellip;","_links":{"self":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/download\/28890","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/download"}],"about":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/types\/download"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/media\/28892"}],"wp:attachment":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/media?parent=28890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/categories?post=28890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}