{"id":25158,"date":"2024-01-16T13:48:40","date_gmt":"2024-01-16T13:48:40","guid":{"rendered":"https:\/\/advint.valpak.com\/advertise\/?page_id=25158"},"modified":"2026-04-01T17:39:39","modified_gmt":"2026-04-01T17:39:39","slug":"blue-envelope","status":"publish","type":"page","link":"https:\/\/www.valpak.com\/advertise\/solutions\/blue-envelope","title":{"rendered":"Blue Envelope"},"content":{"rendered":"\n
\n
<\/div>\n\n\n\n
\n

9 out of 10<\/mark> households open the Valpak\u00ae Blue Envelope<\/h1>\n\n\n\n

Advertise in the most recognized direct mailer to target your best customers at an affordable price<\/p>\n\n\n\n

\n
Get Started<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
Home<\/a><\/span> \u00bb Solutions<\/a><\/span> \u00bb Blue Envelope<\/span><\/span><\/div><\/div><\/div>\n\n\n\n
\n
\n

Reach<\/h2>\n\n\n\n

Up to millions of households in increments of 10,000<\/strong><\/p>\n<\/div>\n\n\n\n

\n

Response<\/h2>\n\n\n\n

80%<\/strong> of our audience looks at every ad in the envelope<\/p>\n<\/div>\n\n\n\n

\n

Results<\/h2>\n\n\n\n

60%<\/strong> use Valpak coupons once a month or more<\/p>\n<\/div>\n<\/div><\/section>\n\n\n\n

\n
\n
\n
\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n
\n

Overview<\/strong><\/p>\n\n\n\n

The most affordable way to succeed with direct mail<\/h2>\n\n\n\n

Valpak’s Blue Envelope drives response and awareness for thousands of businesses each month. You can trust us with your advertising campaigns because we tailor every direct mail piece to your goals. Just choose your ideal neighborhoods (target market) and we\u2019ll do the rest!<\/p>\n<\/div>\n<\/div><\/section>\n\n\n\n

\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n

Features<\/strong><\/p>\n\n\n\n

Advertising in the Blue Envelope includes:<\/h2>\n\n\n\n
\n
<\/path><\/svg><\/span>Mailer product and coupon recommendations<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Industry reach and frequency best practices<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Audience demographic profiling and targeting<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Direct mail ad artwork and creative design<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Printing, processing and USPS postage<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Performance tracking and reporting tools<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Digital marketing add-on: valpak.com business listing<\/span><\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n
\n
\n

Benefits<\/strong><\/p>\n\n\n\n

How we drive results for our advertisers<\/h2>\n<\/div>\n\n\n\n
\n
\n
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/path><\/svg>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\n\n
\n
Target audience<\/h5>\n\n\n\n

Reach highly desirable demographics that earn and spend more than the U.S. average<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

\n
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/path><\/svg>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\n\n
\n
$100 instant win<\/h5>\n\n\n\n

With the chance to instantly win $100, consumers can\u2019t wait to open their envelopes<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

\n
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/path><\/svg>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\n\n
\n
High engagement<\/h5>\n\n\n\n

9 out of 10 households that receive Valpak open it and 8 out of 10 look at every ad inside it<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

\n
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/path><\/svg>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\n\n
\n
Proven design<\/h5>\n\n\n\n

Choose from hundreds of templates or our design team can build you a custom piece of mail<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

\n
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/path><\/svg>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\n\n
\n
Category expertise<\/h5>\n\n\n\n

Through historical data, we can recommend the best offer, reach and frequency<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

\n
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/path><\/svg>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\n\n
\n
Performance tracking<\/h5>\n\n\n\n

Add a unique phone number or QR code to your ad to further track return on investment<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/section>\n\n\n\n

\n
\n

Formats<\/strong><\/p>\n\n\n\n

Direct mail isn\u2019t one-size-fits-all<\/h2>\n\n\n\n

There are multiple formats to consider before mailing with Valpak depending on the goal and budget of your advertising campaign.<\/p>\n<\/div>\n\n\n\n

\n
\n
\n
\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n
\n