{"id":25166,"date":"2024-01-16T13:50:40","date_gmt":"2024-01-16T13:50:40","guid":{"rendered":"https:\/\/advint.valpak.com\/advertise\/?page_id=25166"},"modified":"2024-03-12T20:33:39","modified_gmt":"2024-03-12T20:33:39","slug":"digital-marketing","status":"publish","type":"page","link":"https:\/\/www.valpak.com\/advertise\/solutions\/digital-marketing","title":{"rendered":"Digital Marketing"},"content":{"rendered":"\n
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Grow<\/mark> your business online with Valpak\u00ae digital marketing<\/h1>\n\n\n\n

Get more impressions and improve redemptions from digital campaigns<\/p>\n\n\n\n

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Get Started<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
Home<\/a><\/span> \u00bb Solutions<\/a><\/span> \u00bb Digital Marketing<\/span><\/span><\/div><\/div><\/div>\n\n\n\n
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Reach<\/h2>\n\n\n\n

Shoppers go online first more than 60%<\/strong> of the time (Google)<\/p>\n<\/div>\n\n\n\n

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Response<\/h2>\n\n\n\n

33%<\/strong> of U.S. adults responded to a social media ad in the past 30 days (AdMall)<\/p>\n<\/div>\n\n\n\n

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Results<\/h2>\n\n\n\n

The average conversion rate for PPC ads is 7.04%<\/strong> (Search Engine Land)<\/p>\n<\/div>\n<\/div><\/section>\n\n\n\n

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Overview<\/strong><\/p>\n\n\n\n

We make it easy to advertise online<\/h2>\n\n\n\n

A successful digital marketing strategy blends marketing channels with real-time performance metrics to create an interactive customer journey that generates results.

Don\u2019t know the difference between an infographic and an influencer? If you\u2019re new to online marketing or unsure of where to start with your digital marketing efforts, our team of marketing professionals can help you create a step-by-step digital strategy to turn you from a noob to an expert in no time. Even the smartest digital marketing experts can benefit from advertising with Valpak because of our economies of scale and partnerships with marketing automation and affiliate marketing vendors.<\/p>\n<\/div>\n<\/div><\/section>\n\n\n\n

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Benefits<\/strong><\/p>\n\n\n\n

6 reasons to choose Valpak digital marketing<\/h2>\n<\/div>\n\n\n\n
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One-on-one support<\/strong> from a dedicated marketing expert skilled at brand awareness and demographic targeting<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Opportunity to generate a higher return on ad spend<\/strong> by advertising on the best digital marketing channels<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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More impressions<\/strong> with a listing on our digital platform (valpak.com), which hosts 4+ million visitors \/ year<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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More site traffic<\/strong> via SEM \/ Google Ads campaigns that include keyword bidding and ongoing management<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Cross-promotion of your business<\/strong> with traditional marketing options, such as shared mail and postcards<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Ability to accurately measure your ROI<\/strong> via marketing tools that track key performance indicators (KPIs)<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/section>\n\n\n\n

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Solutions<\/strong><\/p>\n\n\n\n

Everything you need to succeed at \u2028online advertising<\/h2>\n<\/div>\n\n\n\n
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Search engine marketing (SEM)<\/h3>\n\n\n\n

Feature your business at the top of relevant search engine results pages (SERPs) with pay-per-click (PPC) advertising expertly built for Google Ads and Microsoft Ads. SEM packages include up to 5 campaigns with up to 3 ads per campaign \u2028(custom copy\/design).<\/p>\n\n\n\n

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Social media advertising<\/h3>\n\n\n\n

Build your fanbase and influence sales with targeted Facebook and Instagram ads that include guaranteed campaign reach. Choose a Reach & Leads campaign for lead generation and bookings or a Reach & Offers campaign for digital coupon distribution.<\/p>\n\n\n\n

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Mobile ads<\/h3>\n\n\n\n

Precisely target mobile users based on location, interest and purchase intent. Mobile display ads are the easy-to-scale digital advertising format for businesses looking to increase brand awareness, foot traffic and sales.<\/p>\n\n\n\n

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Web design<\/h3>\n\n\n\n

Our digital advertising agency builds websites that scale beautifully on mobile devices. If you\u2019re a business that relies solely on social media marketing or blog posts for your digital landing pages, we can help build your e-commerce store too.<\/p>\n\n\n\n

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Display advertising<\/h3>\n\n\n\n

Target all the devices in the households you mail the Blue Envelope to increase response and conversions rates. Display ads follow your audience around the web once they visit your website, search for your products, search a competitor or even read articles related to what you sell.<\/p>\n\n\n\n

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Valpak.com business listing<\/h3>\n\n\n\n

Advertising with a landing page on valpak.com is an easy way for business owners to increase their online presence \/ brand awareness by getting their business name and marketing message out to new customers in their target audience.<\/p>\n\n\n\n

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Case Study<\/strong><\/p>\n\n\n\n

Restaurant advertising with Valpak mobile display ads<\/h2>\n<\/div>\n\n\n\n
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2.3 million<\/h2>\n\n\n\n

impressions<\/p>\n<\/div>\n\n\n\n

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339,102<\/h2>\n\n\n\n

devices reached<\/p>\n<\/div>\n\n\n\n

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7,247<\/h2>\n\n\n\n

clicks<\/p>\n<\/div>\n\n\n\n

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2,366<\/h2>\n\n\n\n

in-restaurant visits<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

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Read More<\/a><\/div>\n\n\n\n
View All Case Studies<\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n
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Explore More<\/strong><\/p>\n\n\n\n

Advertise across multiple channels \u2028for the best results<\/h2>\n<\/div>\n\n\n\n
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Blue Envelope\u00ae<\/h5>\n\n\n\n

Mail to all the devices in the high-value households that receive your display ads<\/p>\n\n\n\n

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Postcards<\/h5>\n\n\n\n

Extend the reach of your digital campaign with hyper-targeted postcard advertising<\/p>\n\n\n\n

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Data<\/h5>\n\n\n\n

Create a custom mailing list or send a survey for insight into what consumers want<\/p>\n\n\n\n

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Contact Us<\/strong><\/p>\n\n\n\n

Ready to grow your business?
Get started today!<\/h2>\n<\/div>\n\n\n\n
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Next steps:<\/strong><\/h5>\n\n\n\n
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1<\/p>\n\n\n\n

Connect with a local rep<\/strong>
A partner who cares about your business\u2019s success<\/p>\n<\/div>\n\n\n\n

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2<\/p>\n\n\n\n

Choose your product mix<\/strong>
We have solutions for every marketing goal and budget<\/p>\n<\/div>\n\n\n\n

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3<\/p>\n\n\n\n

Design your campaign<\/strong>
From audience targeting to postage, it\u2019s all included<\/p>\n<\/div>\n\n\n\n

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4<\/p>\n\n\n\n

Measure your results<\/strong>
Tools that prove that your ads are yielding a positive ROI<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

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