{"id":25184,"date":"2024-01-16T13:58:58","date_gmt":"2024-01-16T13:58:58","guid":{"rendered":"https:\/\/advint.valpak.com\/advertise\/?page_id=25184"},"modified":"2025-10-07T14:44:40","modified_gmt":"2025-10-07T14:44:40","slug":"custom-postcards","status":"publish","type":"page","link":"https:\/\/www.valpak.com\/advertise\/solutions\/postcards\/custom-postcards","title":{"rendered":"Custom Postcards"},"content":{"rendered":"\n
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Target<\/mark> your exact customer with Valpak\u00ae custom postcards<\/h1>\n\n\n\n

We\u2019ll make sure your postcard mails at the time and place that\u2019s best for your business.<\/p>\n\n\n\n

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Get Started<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
Home<\/a><\/span> \u00bb Solutions<\/a><\/span> \u00bb Postcards<\/a><\/span> \u00bb Custom Postcards<\/span><\/span><\/div><\/div><\/div>\n\n\n\n
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Reach<\/h2>\n\n\n\n

Up to millions of households in quantities of 2,500<\/strong> or more<\/p>\n<\/div>\n\n\n\n

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Response<\/h2>\n\n\n\n

57%<\/strong> of postcards are read by someone in the household (USPS)<\/p>\n<\/div>\n\n\n\n

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Results<\/h2>\n\n\n\n

Personalization can increase marketing ROI by 10% to 30%<\/strong><\/p>\n<\/div>\n<\/div><\/section>\n\n\n\n

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Overview<\/strong><\/p>\n\n\n\n

Dial up your direct mail marketing<\/h2>\n\n\n\n

With a variety of custom direct mail options, we help you choose the best audience and postcard design and size for your exact marketing goals. You can provide your own list of targeted households or let our team recommend the right demographic mix and most impactful areas to mail.

Everything \u2013 from audience targeting to graphic design to offer recommendations to postage \u2013 is included and you work with a dedicated direct mail marketing rep for the entirety of your postcard campaign.<\/p>\n<\/div>\n<\/div><\/section>\n\n\n\n

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Targeting<\/strong><\/p>\n\n\n\n

3 options to choose from<\/h2>\n<\/div>\n\n\n\n
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Traditional \u2028saturation<\/h5>\n\n\n\n

Valpak uses data intelligence to target the ZIP codes and carrier routes with the highest percentage of your ideal customers, taking advantage of lower USPS postage rates.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Targeting a specific consumer<\/h5>\n\n\n\n

Mail postcards based on criteria like age, gender, income, credit, purchasing habits, political affiliation, education, profession, etc. With over 300 selects, we can find your exact customer.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Trackable results<\/h5>\n\n\n\n

Current customers spend more at checkout and have a higher lifetime value. We develop custom postcard mailings from your customer list to increase retention and win back former customers.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/section>\n\n\n\n

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Sizes<\/strong><\/p>\n\n\n\n

Choose from 4 sizes<\/h2>\n\n\n\n

Valpak offers a variety of standard and non-standard postcard sizes:<\/p>\n\n\n\n