{"id":25186,"date":"2024-01-16T14:00:10","date_gmt":"2024-01-16T14:00:10","guid":{"rendered":"https:\/\/advint.valpak.com\/advertise\/?page_id=25186"},"modified":"2026-04-01T17:41:31","modified_gmt":"2026-04-01T17:41:31","slug":"plusone-postcards","status":"publish","type":"page","link":"https:\/\/www.valpak.com\/advertise\/solutions\/postcards\/plusone-postcards","title":{"rendered":"PlusOne Postcards"},"content":{"rendered":"\n
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Target<\/mark> neighborhoods with Valpak PlusOne™ postcards<\/h1>\n\n\n\n

Reach the same high-value audience as the Blue Envelope at an affordable price<\/p>\n\n\n\n

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Get Started<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
Home<\/a><\/span> \u00bb Solutions<\/a><\/span> \u00bb Postcards<\/a><\/span> \u00bb PlusOne Postcards<\/span><\/span><\/div><\/div><\/div>\n\n\n\n
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Reach<\/h2>\n\n\n\n

Up to millions of households in increments of 10,000<\/strong><\/p>\n<\/div>\n\n\n\n

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Response<\/h2>\n\n\n\n

57%<\/strong> of postcards are read by someone in the household (USPS)<\/p>\n<\/div>\n\n\n\n

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Results<\/h2>\n\n\n\n

People who receive direct mail spend 28%<\/strong> more than those who don\u2019t (USPS)<\/p>\n<\/div>\n<\/div><\/section>\n\n\n\n

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\"Plusone<\/figure>\n<\/div>\n<\/div>\n\n\n\n
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Overview<\/strong><\/p>\n\n\n\n

Affordable stand-alone business postcards<\/h2>\n\n\n\n

Valpak PlusOne postcards are neighborhood-targeted and mail to the same households as the Blue Envelope<\/a>. This built-in targeting saves you money and makes postcard advertising accessible to businesses of all sizes. Unlike other mail services, our full-color postcard includes enhanced USPS Informed Delivery email marketing with trackable reporting.<\/p>\n<\/div>\n<\/div><\/section>\n\n\n\n

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Features<\/strong><\/p>\n\n\n\n

Command attention and drive response<\/h2>\n<\/div>\n\n\n\n
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Format<\/h5>\n\n\n\n

PlusOne is an 8 \u00bd\u201d x 5\u201d full-color direct mail postcard 100% branded to your business \u2013 no shared advertising space or intrusive Valpak logo<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Limited inventory<\/h5>\n\n\n\n

Unlike other types of ads, there\u2019s a limited quantity of PlusOne postcards per market and inventory is first come, first served.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Trackable results<\/h5>\n\n\n\n

Each PlusOne postcard is imprinted with a postal barcode for tracking and you can add a unique URL, QR code and phone number.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/section>\n\n\n\n

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Benefits<\/strong><\/p>\n\n\n\n

3 reasons to choose Valpak PlusOne<\/h2>\n\n\n\n
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  1. Save money<\/strong> on mailing list costs and postage while your message gets delivered to high-quality consumers<\/li>\n\n\n\n
  2. Reduce waste<\/strong> by only targeting households that meet rigorous demographic criteria and want your offers<\/li>\n\n\n\n
  3. Double your exposure<\/strong> by promoting your business to the same households with an ad in the Blue Envelope<\/li>\n<\/ol>\n<\/div>\n<\/div><\/section>\n\n\n\n
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    Informed Delivery<\/strong><\/p>\n\n\n\n

    Added value for direct mail products<\/h2>\n\n\n\n

    Valpak PlusOne postcards include an upgraded full-color ad, custom image and URL in USPS Informed Delivery emails, which give consumers a digital preview of their mail and packages. This additional touch point adds digital impressions to your postcard advertising (at no extra charge).<\/p>\n\n\n\n

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    57 million<\/h2>\n\n\n\n

    Informed Delivery users<\/p>\n<\/div>\n\n\n\n

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    65%<\/h2>\n\n\n\n

    Average email open rate<\/p>\n<\/div>\n\n\n\n

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    5.5 billion<\/h2>\n\n\n\n

    Impressions generated<\/p>\n<\/div>\n\n\n\n

    The USPS estimates businesses receive 37% more response<\/strong> and 20% more conversions<\/strong> from advertising via a second channel.<\/p>\n<\/div>\n<\/div><\/section>\n\n\n\n

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    Testimonials<\/strong><\/p>\n\n\n\n

    Clients share their successes with \u2028PlusOne postcards<\/h2>\n<\/div>\n\n\n\n
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    \u201dOur organization does a very large volume of direct mail each year and Valpak has proven superior. We know when postcards are hitting consumer\u2019s home, because the phone starts to ring.\u201d<\/p>\n\n\n\n

    \u2013 Kevin M., real estate client<\/strong><\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

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    \u201dAfter the mailing we definitely received more foot traffic; a higher customer spend and improved brand awareness.\u201d<\/p>\n\n\n\n

    \u2013 Crystan B., retail client<\/strong><\/p>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>

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    Explore More<\/strong><\/p>\n\n\n\n

    Advertise across multiple channels \u2028for the best results<\/h2>\n<\/div>\n\n\n\n
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    Blue Envelope\u00ae<\/h5>\n\n\n\n

    Mail to the same neighborhoods as your PlusOne postcard for additional impressions<\/p>\n\n\n\n

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    Learn More<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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    Digital<\/h5>\n\n\n\n

    Extend the reach of your print campaign with hyper-targeted digital advertising<\/p>\n\n\n\n

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    Learn More<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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    Data<\/h5>\n\n\n\n

    Target specific households for address matchback, A\/B testing or tailored offers<\/p>\n\n\n\n

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    Learn More<\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/section>\n\n\n\n
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    Contact Us<\/strong><\/p>\n\n\n\n

    Ready to grow your business?
    Get started today!<\/h2>\n<\/div>\n\n\n\n
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    Next steps:<\/strong><\/h5>\n\n\n\n
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    1<\/p>\n\n\n\n

    Connect with a local rep<\/strong>
    A partner who cares about your business\u2019s success<\/p>\n<\/div>\n\n\n\n

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    2<\/p>\n\n\n\n

    Choose your product mix<\/strong>
    We have solutions for every marketing goal and budget<\/p>\n<\/div>\n\n\n\n

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    3<\/p>\n\n\n\n

    Design your campaign<\/strong>
    From audience targeting to postage, it\u2019s all included<\/p>\n<\/div>\n\n\n\n

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    4<\/p>\n\n\n\n

    Measure your results<\/strong>
    Tools that prove that your ads are yielding a positive ROI<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

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