{"id":10729,"date":"2018-08-08T10:20:24","date_gmt":"2018-08-08T10:20:24","guid":{"rendered":"https:\/\/www.valpak.com\/?post_type=post&p=10729"},"modified":"2020-04-27T18:59:35","modified_gmt":"2020-04-27T18:59:35","slug":"shop-small-is-a-really-big-deal","status":"publish","type":"post","link":"https:\/\/www.valpak.com\/advertise\/blog\/shop-small-is-a-really-big-deal","title":{"rendered":"American Express Shop Small Program for Small Businesses is a Big Deal"},"content":{"rendered":"

Updated August 2018<\/strong><\/p>\n

You may be familiar with Small Business Saturday\u00ae, the day that celebrates and supports small businesses, held every year on the Saturday after Thanksgiving. If you\u2019re not, take yourself to Main Street in Anytown, USA on November 24, 2018 to experience the day. American Express\u00a0created Small Business Saturday in response to small business owners\u2019 most-pressing need: more customers. Over the years, the day has grown into a movement that shines a light on the value independent businesses bring to their communities all year long.<\/p>\n

Valpak\u00ae and American Express Team Up<\/strong><\/h2>\n

Valpak first teamed up with American Express in 2016 to support the Shop Small\u00ae effort. After all, Valpak has been helping small businesses with effective marketing for more than 50 years. Valpak provides Shop Small-themed marketing products that promote small businesses alongside Shop Small imagery and information to increase awareness and encourage local patronage. Valpak is a proud supporter of Shop Small and Small Business Saturday, which you\u2019ll see carried across many Valpak platforms including the valpak.com website\u00a0and direct mail coupons<\/a>.<\/p>\n

Today, consumers look for the Shop Small logo to know they\u2019re supporting small businesses when they shop, dine or seek entertainment. They also trust Valpak to deliver savings on the products and services they love.<\/p>\n

Shop Small: What’s In It For Your Business?<\/strong><\/h2>\n

Regardless of whether your business accepts American Express, AmEx supports small businesses with\u00a0free<\/strong>\u00a0downloadable Shop Small marketing materials<\/a>\u00a0such as signage, flyers, cover photos and more for Small Business Saturday<\/a>.1<\/sup> But if you are a qualifying American Express Card-accepting merchant, your year-round access to\u00a0free Small Business Saturday marketing support<\/a>\u00a0expands to include free decals and additional promotional materials.<\/p>\n

As one of the thousands of small businesses that keep America strong, participating in Small Business Saturday could help to strengthen your presence in your local community.<\/p>\n

Shop Small-Themed Advertising & Direct Mail From Valpak<\/strong><\/h2>\n

Promote your business on Shop Small-branded coupons in the Valpak Blue Envelope mailed to thousands of homes in your community. Valpak shared direct mail<\/a> has an impressive 92% open rate.2<\/sup><\/p>\n

You can also help extend the reach of your offer online with digital marketing like a microsite or search-optimized business listing page<\/a> on valpak.com<\/a>.<\/p>\n

Marketing Your Business For Small Business Saturday 2018<\/strong><\/h2>\n

With Small Business Saturday 2018\u00a0<\/strong>right around the corner, now is a great time to get in on Valpak\u2019s Shop Small advertising campaigns. Just reach out<\/a>\u00a0to your local Valpak marketing expert to get started. And don\u2019t forget to get ready for the big day with\u00a0free downloadable marketing materials<\/a> from American Express.1.\u00a0<\/sup><\/p>\n

1. While supplies last. Eligibility restrictions apply; see\u00a0Terms of Participation<\/a> for full details.<\/em>
\n 2.Among households that receive Valpak. 2018 Valpak\u00ae Readership Study, Research Now\u00ae, December 2018.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

You may be familiar with Small Business Saturday\u00ae, the day that celebrates shopping at small businesses, held [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":12724,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","_swt_meta_header_display":false,"_swt_meta_footer_display":false,"_swt_meta_site_title_display":false,"_swt_meta_sticky_header":false,"_swt_meta_transparent_header":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"class_list":["post-10729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"\nAmex Shop Small Program For Small Businesses is a Big Deal<\/title>\n<meta name=\"description\" content=\"Get free marketing materials for your business to participate in the Shop Small movement this year. 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