{"id":12585,"date":"2020-02-24T12:18:53","date_gmt":"2020-02-24T12:18:53","guid":{"rendered":"http:\/\/10.55.1.55\/?p=12585"},"modified":"2020-02-24T20:59:26","modified_gmt":"2020-02-24T20:59:26","slug":"automotive-marketing","status":"publish","type":"post","link":"https:\/\/www.valpak.com\/advertise\/blog\/automotive-marketing","title":{"rendered":"High-Performance Marketing for Automotive Service Businesses"},"content":{"rendered":"

Reading time: 4 minutes<\/em><\/p>\n

Has your marketing response been a little flat lately? The automotive aftermarket service industry is highly competitive, but there are ways to get ahead in the race that won\u2019t compromise your budget or goals.<\/p>\n

Because there are thousands of aftermarket automotive service businesses in the U.S., you\u2019ll have to persistently remind consumers of your brand and why they should choose you over another. Americans average\u00a02 cars per household\u00a0and\u00a0<\/sup>are keeping their vehicles longer than ever \u2013 11.8 years on average<\/a>.<\/p>\n

Fuel Customer Loyalty<\/strong><\/h2>\n

\"automotive<\/p>\n

According to\u00a0Invesp<\/a>, acquiring new customers is 5X more expensive than keeping them. While it seems obvious that focusing on customer loyalty programs should be a top priority, only about 18% of businesses do.<\/p>\n

There are several ways you can fuel customer loyalty, and most begin with gathering information during each point of contact. For instance, you might collect a new customer\u2019s address, phone number and email when they first come into your shop. Maintain customer information in a database and add details you collect during visits, emails and phone calls.<\/p>\n

Over time, you can gather vehicle make and model, service maintenance schedule, birthday, customer anniversary and other information you can use to send a discount postcard<\/a>, an email or make a phone call to increase loyalty to your brand.<\/p>\n

Satisfied, loyal customers are brand ambassadors. Offer referral rewards or discounts for new customers they send your way. That way, your marketing efforts will pay off for years to come.<\/p>\n

Start Your Lead Engines<\/strong><\/h2>\n

\"creating<\/p>\n

For the aftermarket auto services industry, every person or business with a vehicle in your service area is a lead you can turn into a customer and then, into a loyal customer. Omnichannel marketing is a good method to attract and convert leads and keep your brand top of mind.<\/p>\n

What Is Omnichannel Marketing?<\/strong><\/h2>\n

It sounds more complicated than it is. Omnichannel marketing is using more than one marketing channel to share a consistent message. More channels = more awareness.<\/p>\n

Say you\u2019re going to have a big sale on a specific service. You can run a\u00a0direct mail<\/a> campaign, use a similar message and graphic design for a social media\u00a0campaign and run automotive Google Ads to coordinate with your direct mail and social media. That\u2019s omnichannel marketing. And you can do it.<\/p>\n

Choosing Automotive Marketing Channels<\/strong><\/h2>\n

\"automotive<\/p>\n

Deciding which marketing channels to use for your automotive services business depends on your goals and budget. Make sure you plan your marketing campaign from the end to the beginning by identifying the methods to measure performance. Effective, targeted marketing involves determining your audience demographics. Your marketing budget and\u00a0performance tracking<\/a>\u00a0goals will also affect the marketing channels you decide to use.<\/p>\n

    \n
  1. Set measurable goals<\/li>\n
  2. Define your ideal customer<\/li>\n
  3. Segment your existing customers<\/li>\n
  4. Know your competitors<\/li>\n
  5. Map out your geographic territory<\/li>\n<\/ol>\n

    Direct Mail Solutions for Automotive Services<\/strong><\/h2>\n

    Direct mail marketing wins the race against email on the consumer preference track. You just can\u2019t deny a 3.7% response rate and an 18-20% ROI reported by\u00a0Small Business Trends<\/a>. In terms of print, direct mail leaves a lasting impact on consumers, making brand recall easier. A\u00a0Cornell University blog<\/a>\u00a0asserts that for each $167 you invest in direct mail marketing, you\u2019ll generate about $2,095 in sales.<\/p>\n

    Tune Up Your Social Media<\/strong><\/h2>\n

    \"automotive<\/p>\n

    When it comes to our vehicles, trust is a huge factor in deciding on an automotive services provider. Social media marketing<\/a> makes sense for your business because, according to\u00a0Forbes.com<\/a>\u00a0via Market Force, over 80% of consumers will make a purchase decision based on a friend\u2019s recommendation. Social media helps people ask for fast recommendations from people they trust.\u00a0Facebook business pages<\/a>\u00a0also inform consumers about review ratings, how quickly your business responds online, testimonials and more. Use social media to your advantage by posting often, sharing discount opportunities, running contests and educating consumers.<\/p>\n

    Online Local Business Directories<\/strong><\/h2>\n

    Be sure to list your business on at least one major online business directory, such as Google My Business. According to\u00a0Think with Google<\/a>, 76% of people who search for something nearby on their smartphones visit a related business within a day and 28% of those searches result in a purchase.<\/p>\n

    When it comes to online reviews like those found on Yelp, the effect is undeniable. BrightLocal<\/a> estimates that for each star your business has on its review listing, your revenue could increase as much as 9%. How do you get those reviews? Ask.<\/p>\n

    Be Generous with Auto Coupons<\/strong><\/h2>\n

    \"auto<\/p>\n

    Consumers have been taught to look for coupons, discounts and promo codes for auto services \u2013 whatever will help them save a little cash. A coupon can make a tremendous difference to your business. In fact, consumers say\u00a0coupons and discounts are a deciding factor<\/a>\u00a0in choosing an automotive service provider for oil changes and tires. However, while a coupon might bring a new customer to your service bay, the quality of your service will be what keeps them coming back.<\/p>\n

    Need to give your auto sales a lift? Trust Valpak\u2019s 50-plus years of local marketing leadership with your digital and direct mail marketing.\u00a0Contact<\/a>\u00a0your local Valpak marketing rep today.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Has your marketing response been a little flat lately? The automotive aftermarket service industry is highly competitive, [\u2026]<\/p>\n","protected":false},"author":2,"featured_media":19353,"comment_status":"open","ping_status":"open","sticky":false,"template":"siege-2018.php","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","_swt_meta_header_display":false,"_swt_meta_footer_display":false,"_swt_meta_site_title_display":false,"_swt_meta_sticky_header":false,"_swt_meta_transparent_header":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"class_list":["post-12585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"\nAutomotive Marketing - Tips for Digital & Mail Marketing<\/title>\n<meta name=\"description\" content=\"Earn loyal customers and drive increased sales with these tips on automotive digital and mail marketing. 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