{"id":13867,"date":"2022-03-14T13:20:23","date_gmt":"2022-03-14T13:20:23","guid":{"rendered":"https:\/\/www.valpak.com\/?p=13867"},"modified":"2022-03-14T20:35:10","modified_gmt":"2022-03-14T20:35:10","slug":"direct-mail-landscape-lawn-care-advertising","status":"publish","type":"post","link":"https:\/\/www.valpak.com\/advertise\/blog\/direct-mail-landscape-lawn-care-advertising","title":{"rendered":"Lawn Care and Landscaping Advertising With Direct Mail"},"content":{"rendered":"<p><em>Reading time: 7 minutes<\/em><\/p>\n<p>Creating a strategic marketing plan that results in healthy growth of your lawn care\/landscaping business doesn\u2019t have to be complicated or expensive. If you take the time to think about the answers to the following key questions, you\u2019ll already be halfway there!<\/p>\n<h2>Key Marketing Questions for Lawn Care\/Landscaping Advertising<\/h2>\n<ul>\n<li>Who are my ideal customers?<\/li>\n<li>Where are my service areas?<\/li>\n<li>What lawn care services do I plan to promote with an offer?<\/li>\n<li>When should I promote my business?<\/li>\n<li>How should I promote my business?<\/li>\n<\/ul>\n<p>Use a consistent message and decide how you\u2019ll track performance \u2013 adjusting when needed \u2013 for a solid marketing campaign.<\/p>\n<p>Many times, landscaping and lawn care businesses look at marketing as a task that detracts from revenue-producing work. Instead, consider marketing a vital investment in your growing business. Effective marketing with the <a href=\"https:\/\/www.valpak.com\/advertise\">right agency<\/a> should free you up and produce more sales.<\/p>\n<p>Let\u2019s answer the key marketing questions. But first, we recently surveyed homeowners about the offers, services and motivation they&#8217;re looking for. You can <a href=\"https:\/\/go.valpak.com\/2022home-service-survey\" target=\"_blank\" rel=\"noopener\">view the results here<\/a> or at the end of this post. When used in tandem with the following marketing Q&amp;A, you will have all the tools you need to start building your marketing campaign.<\/p>\n<h3>Who Are My Ideal Customers?<\/h3>\n<p>Your ideal customers are people or businesses you would like to use your services. For marketing purposes, you would define these ideal customers using demographic and geographic indicators.<\/p>\n<p>For example, you might only perform lawn care for residential homes within a 20-mile radius in your county\u2019s northwest. In that case, home ownership may be one demographic indicator. If you\u2019re only interested in high-income homeowners, you might also select a household income level of $150,000 or more. Then, you would define your service area using ZIP codes or boundary lines. The result is a very specific mailing list of leads.<\/p>\n<p>When it comes to <a href=\"https:\/\/www.valpak.com\/advertise\/products-services\/direct-mail\">targeted direct mail<\/a>, you would use this mailing list to send promotions to your defined audience. Keep in mind that the more specific your audience, the greater your direct mail costs will be, because postage rates will be higher for targeted mail than for mailing to all households in a delivery route or ZIP code. Often, the response rate will be higher also, but only you can decide if you want to test that approach.<\/p>\n<p>If you truly want to stand out and grab your audience\u2019s attention, <a href=\"https:\/\/www.valpak.com\/advertise\/products-services\/direct-mail-postcards\">postcards<\/a> are the perfect solution. With postcard advertising, you can reach your target customer on a 1-to-1 level. Valpak has three products that help you accomplish this:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.valpak.com\/advertise\/products-services\/solo-direct-mail\">Customizable postcards<\/a> are a premium product that puts you 100% in the driver\u2019s seat. You select who receives your postcard and when.<\/li>\n<li><a href=\"https:\/\/www.valpak.com\/advertise\/products-services\/direct-mail\/plusone\">Neighborhood-targeted postcards<\/a> are our affordable postcard that mails with, but not inside, The Blue Envelope\u00ae to the same high-income households as Valpak\u2019s iconic envelope. It\u2019s affordable <em>and<\/em> gets results.<\/li>\n<li><a href=\"https:\/\/www.valpak.com\/advertise\/postcards-event\">Event postcards<\/a> are the most automated way to try postcard advertising. A mailing service with an audience of new customers each month: <a href=\"https:\/\/www.valpak.com\/advertise\/postcards-event\/new-mover\">new mover<\/a>, <a href=\"https:\/\/www.valpak.com\/advertise\/postcards-event\/birthday-mailers\">birthday<\/a> and <a href=\"https:\/\/www.valpak.com\/advertise\/postcards-event\/medicare\">Medicare<\/a> options.<\/li>\n<\/ul>\n<p>A knowledgeable marketing expert <a href=\"https:\/\/www.valpak.com\/advertise\/franchise-offices\">in to your area<\/a> will be able to help you decide which strategy can give you the biggest bang for your advertising buck.<\/p>\n<h3>Where Are My Service Areas?<\/h3>\n<p>How far are you willing to go to perform your services? Do you have a crew of workers or do you handle the work yourself? Set the boundaries of your service area based on the distance you are willing to travel to perform work for customers. Once your boundary is set, you can decide where and how to advertise to get new customers.<\/p>\n<h3>What Lawn Care Services Do I Plan to Promote with an Offer?<\/h3>\n<p>Every business is unique and offers a unique set of services. After you create your menu of services, you can decide which lawn care and landscaping services to promote. Ideally, you would promote a service with low overhead costs so your return on investment (ROI) is healthier.<\/p>\n<p>Consider creating a \u201cfirst-time customer\u201d discount with a percentage or dollar off the cost of a service. Or, generate ongoing business by offering one service free after 10 services. When you <a href=\"https:\/\/www.valpak.com\/wp-admin\/go.valpak.com\/BestDirectMailOffers\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">develop your offer<\/a>, include the amount of profit earned from that service in your marketing and advertising expense for a true ROI. This will help you learn more about direct mail coupon marketing and <a href=\"https:\/\/www.valpak.com\/advertise\/products-services\/roi\">tracking performance and ROI<\/a>.<\/p>\n<h3>When Should I Start Advertising My Lawn Care Business?<\/h3>\n<p>Lawn care and landscaping are seasonal services, but that doesn\u2019t mean you should only advertise during the season. Plant seeds in potential customers\u2019 minds by advertising a couple of months before the busy season. <a href=\"https:\/\/www.valpak.com\/advertise\/blog\/advertising-effectiveness-study\">Print advertising is proven<\/a> to have a higher brand recall and ad recognition than digital ads, so it\u2019s a very effective marketing method.<\/p>\n<p>Repetitive marketing will help ensure your business is the one consumers think of when they need lawn care and landscaping services. If you also provide services that are useful year-round, then change your offer accordingly, but don\u2019t stop putting your brand in front of your ideal audience. Consistency is key and \u201cright now\u201d is always a good time to get your lawn care and landscaping marketing plan going.<\/p>\n<h3>How Should I Promote My Business?<\/h3>\n<p>Direct mail is still one of the most effective methods to use to advertise your business and promote your brand. The <a href=\"https:\/\/www.ana.net\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Association of National Advertisers<\/a> recently found that direct mail has a 4.9% response rate. That\u2019s higher than email, <a href=\"https:\/\/www.valpak.com\/advertise\/products-services\/sem\">paid search<\/a>, <a href=\"https:\/\/www.valpak.com\/advertise\/products-services\/display-advertising\">display ads<\/a> and <a href=\"https:\/\/www.valpak.com\/advertise\/products-services\/social-media-marketing\">social media<\/a>.<\/p>\n<p>Valpak\u2019s Blue Envelope is a perfect vehicle to grow your customer base, increase brand awareness and generate revenue. With it, you can choose the mailing areas you want to reach with your offer.<\/p>\n<p>When you trust your advertising to Valpak, you reach an audience with more discretionary income looking to spend money with your business. Valpak mails to consumers with 33% higher income and 27% more purchase power. Among the households that receive Valpak, 93% open the envelope and 82% look at every ad inside!<\/p>\n<h2>If You Aren\u2019t Marketing Your Lawn Care Business, You\u2019re\u2026<\/h2>\n<h3>\u2026Helping the Competition<\/h3>\n<p>When you only market your lawn care and landscaping business during peak season, you\u2019re leaving the door open for competitors to swoop in and take your customers. Remember when we mentioned consistency? Marketing your business regularly \u2013 even during the slow months \u2013 keeps you top of mind when potential customers <em>are<\/em> ready for your services.<\/p>\n<h3>\u2026Risking Customer Loss<\/h3>\n<p>Marketing is a way of establishing trust and credibility. By not advertising, customers might wonder if you\u2019re still in business. Savvy businesses are regularly visible and if people aren\u2019t hearing or seeing your name and brand through marketing, doubts may seep in.<\/p>\n<h3>\u2026Missing Out on New Business<\/h3>\n<p>When a homeowner is new to your neighborhood, they don\u2019t know who to contact for lawn care and landscaping services. This is where your marketing will generate fresh revenue. But you must advertise for them to know you exist! New customers will more likely choose the company whose branding and messaging has captured their attention the most.<\/p>\n<h2>Where Does Digital Come In?<\/h2>\n<p>You can make your direct mail marketing even more powerful by having a digital presence. In the latest \u201cState of the Connected Consumer Report,\u201d Salesforce found that 74% of consumers use multiple channels to complete a single transaction.<\/p>\n<p>Setting up a paid search campaign, or <a href=\"https:\/\/www.valpak.com\/advertise\/products-services\/sem\">search engine marketing (SEM)<\/a>, is a quick and powerful way to drive traffic to your website \u2013 and customers to your door. Speaking of <a href=\"https:\/\/www.valpak.com\/advertise\/website-design\">your website<\/a>, it must be user and mobile-friendly, load quickly and have key design elements or potential customers will lose interest and click away.<\/p>\n<p>Maintaining a <a href=\"https:\/\/www.valpak.com\/advertise\/products-services\/social-media-marketing\">social media<\/a> profile featuring customer reviews is another vital aspect of digital marketing. <a href=\"http:\/\/www.adweek.com\/brand-marketing\/the-future-is-digital-but-most-marketers-overlook-the-value-in-human-connection\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Nielsen asserts<\/a> that 84% of consumers rely on recommendations from influencers, family and peers more than other forms of marketing. And where do they go to get recommendations? Social media.<\/p>\n<p>Combining these and other <a href=\"https:\/\/www.valpak.com\/advertise\/products-services\/digital-marketing\">digital marketing<\/a> methods with a <a href=\"https:\/\/www.valpak.com\/advertise\/products-services\/direct-mail\">direct mail<\/a> campaign will boost your brand awareness and increase response. For example, a <a href=\"https:\/\/www.valpak.com\/advertise\/products-services\/business-listing\">business listing<\/a> on valpak.com extends the reach of your offers and makes them available to consumers 24\/7.<\/p>\n<h2>Know What Your Customers Want &#8211; And Give It To Them!<\/h2>\n<p>They say, \u201cif you build it, they will come.\u201d Team up with Valpak and build an effective marketing campaign for your lawn care and landscaping business. In January 2021, Valpak conducted a Home Services Consumer Survey, asking:<\/p>\n<ul>\n<li>What offers homeowners respond to most<\/li>\n<li>Which home services are the most popular in several categories<\/li>\n<li>What motivates homeowners to try a new service\/switch from their current service<\/li>\n<li>And more<\/li>\n<\/ul>\n<p><a href=\"https:\/\/go.valpak.com\/2022home-service-survey\" target=\"_blank\" rel=\"noopener\">Take a look at the results<\/a> and reach out today to have your local Valpak representative contact you to answer your questions.<\/p>\n<p>&nbsp;<\/p>\n<p>Sources: ANA\/DMA Response Rate Report, current edition. Claritas data with current year projections (compared to the U.S. average). Valpak\u00ae Readership Study. \u201cState of the Connected Consumer: 4th Edition,\u201d Salesforce Research.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Laying down a strategic marketing plan that results in healthy growth of your lawn care and landscaping customer base doesn\u2019t have to be complicated<\/p>\n","protected":false},"author":2,"featured_media":22490,"comment_status":"open","ping_status":"open","sticky":false,"template":"siege-2018.php","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","_swt_meta_header_display":false,"_swt_meta_footer_display":false,"_swt_meta_site_title_display":false,"_swt_meta_sticky_header":false,"_swt_meta_transparent_header":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"class_list":["post-13867","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Landscape &amp; Lawn Care Advertising With Direct Mail<\/title>\n<meta name=\"description\" content=\"Grow your customer base and increase repeat business for your landscaping or lawn care service with direct mail. Use these targeted advertising ideas to drive leads that convert for higher ROI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.valpak.com\/advertise\/blog\/direct-mail-landscape-lawn-care-advertising\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Field of Dreams: Using Direct Mail to Grow Your Lawn Care Customer Base\" \/>\n<meta property=\"og:description\" content=\"Many times, landscaping and lawn care businesses look at marketing as a task that detracts from revenue-producing work. Instead, consider lawn care and landscape business marketing a vital investment in your growing business. Effective marketing with the right agency should free you up and produce more sales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.valpak.com\/advertise\/blog\/direct-mail-landscape-lawn-care-advertising\" \/>\n<meta property=\"og:site_name\" content=\"Valpak Advertising\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ValpakAdvertising\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-14T13:20:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-14T20:35:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2021\/06\/BlogImage_2022HomeAndGarden_Survey.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jessica Leone\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Lawn Care and Landscaping Advertising With Direct Mail\" \/>\n<meta name=\"twitter:creator\" content=\"@valpak\" \/>\n<meta name=\"twitter:site\" content=\"@valpak\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jessica Leone\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.valpak.com\/advertise\/blog\/direct-mail-landscape-lawn-care-advertising\",\"url\":\"https:\/\/www.valpak.com\/advertise\/blog\/direct-mail-landscape-lawn-care-advertising\",\"name\":\"Landscape & Lawn Care Advertising With Direct Mail\",\"isPartOf\":{\"@id\":\"https:\/\/www.valpak.com\/advertise\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.valpak.com\/advertise\/blog\/direct-mail-landscape-lawn-care-advertising#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.valpak.com\/advertise\/blog\/direct-mail-landscape-lawn-care-advertising#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.valpak.com\/wp-content\/uploads\/2021\/06\/BlogImage_2022HomeAndGarden_Survey.jpg\",\"datePublished\":\"2022-03-14T13:20:23+00:00\",\"dateModified\":\"2022-03-14T20:35:10+00:00\",\"author\":{\"@id\":\"https:\/\/www.valpak.com\/advertise\/#\/schema\/person\/f9e1a807c0d7a66a67c7e7e149cd552c\"},\"description\":\"Grow your customer base and increase repeat business for your landscaping or lawn care service with direct mail. Use these targeted advertising ideas to drive leads that convert for higher ROI.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.valpak.com\/advertise\/blog\/direct-mail-landscape-lawn-care-advertising#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.valpak.com\/advertise\/blog\/direct-mail-landscape-lawn-care-advertising\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.valpak.com\/advertise\/blog\/direct-mail-landscape-lawn-care-advertising#primaryimage\",\"url\":\"https:\/\/www.valpak.com\/wp-content\/uploads\/2021\/06\/BlogImage_2022HomeAndGarden_Survey.jpg\",\"contentUrl\":\"https:\/\/www.valpak.com\/wp-content\/uploads\/2021\/06\/BlogImage_2022HomeAndGarden_Survey.jpg\",\"width\":900,\"height\":600,\"caption\":\"2022 home and garden survey guide\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.valpak.com\/advertise\/blog\/direct-mail-landscape-lawn-care-advertising#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.valpak.com\/advertise\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lawn Care and Landscaping Advertising With Direct Mail\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.valpak.com\/advertise\/#website\",\"url\":\"https:\/\/www.valpak.com\/advertise\/\",\"name\":\"Valpak Advertising\",\"description\":\"For targeted marketing to advertise your business to the exact audience you want contact Valpak\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.valpak.com\/advertise\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.valpak.com\/advertise\/#\/schema\/person\/f9e1a807c0d7a66a67c7e7e149cd552c\",\"name\":\"Jessica Leone\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.valpak.com\/advertise\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/eaedde357a06f589115355a9ad482415?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/eaedde357a06f589115355a9ad482415?s=96&d=mm&r=g\",\"caption\":\"Jessica Leone\"},\"url\":\"https:\/\/www.valpak.com\/advertise\/author\/jleone\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Landscape & Lawn Care Advertising With Direct Mail","description":"Grow your customer base and increase repeat business for your landscaping or lawn care service with direct mail. Use these targeted advertising ideas to drive leads that convert for higher ROI.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.valpak.com\/advertise\/blog\/direct-mail-landscape-lawn-care-advertising","og_locale":"en_US","og_type":"article","og_title":"Field of Dreams: Using Direct Mail to Grow Your Lawn Care Customer Base","og_description":"Many times, landscaping and lawn care businesses look at marketing as a task that detracts from revenue-producing work. Instead, consider lawn care and landscape business marketing a vital investment in your growing business. Effective marketing with the right agency should free you up and produce more sales.","og_url":"https:\/\/www.valpak.com\/advertise\/blog\/direct-mail-landscape-lawn-care-advertising","og_site_name":"Valpak Advertising","article_publisher":"https:\/\/www.facebook.com\/ValpakAdvertising\/","article_published_time":"2022-03-14T13:20:23+00:00","article_modified_time":"2022-03-14T20:35:10+00:00","og_image":[{"width":900,"height":600,"url":"https:\/\/www.valpak.com\/wp-content\/uploads\/2021\/06\/BlogImage_2022HomeAndGarden_Survey.jpg","type":"image\/jpeg"}],"author":"Jessica Leone","twitter_card":"summary_large_image","twitter_title":"Lawn Care and Landscaping Advertising With Direct Mail","twitter_creator":"@valpak","twitter_site":"@valpak","twitter_misc":{"Written by":"Jessica Leone","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.valpak.com\/advertise\/blog\/direct-mail-landscape-lawn-care-advertising","url":"https:\/\/www.valpak.com\/advertise\/blog\/direct-mail-landscape-lawn-care-advertising","name":"Landscape & Lawn Care Advertising With Direct Mail","isPartOf":{"@id":"https:\/\/www.valpak.com\/advertise\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.valpak.com\/advertise\/blog\/direct-mail-landscape-lawn-care-advertising#primaryimage"},"image":{"@id":"https:\/\/www.valpak.com\/advertise\/blog\/direct-mail-landscape-lawn-care-advertising#primaryimage"},"thumbnailUrl":"https:\/\/www.valpak.com\/wp-content\/uploads\/2021\/06\/BlogImage_2022HomeAndGarden_Survey.jpg","datePublished":"2022-03-14T13:20:23+00:00","dateModified":"2022-03-14T20:35:10+00:00","author":{"@id":"https:\/\/www.valpak.com\/advertise\/#\/schema\/person\/f9e1a807c0d7a66a67c7e7e149cd552c"},"description":"Grow your customer base and increase repeat business for your landscaping or lawn care service with direct mail. Use these targeted advertising ideas to drive leads that convert for higher ROI.","breadcrumb":{"@id":"https:\/\/www.valpak.com\/advertise\/blog\/direct-mail-landscape-lawn-care-advertising#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.valpak.com\/advertise\/blog\/direct-mail-landscape-lawn-care-advertising"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.valpak.com\/advertise\/blog\/direct-mail-landscape-lawn-care-advertising#primaryimage","url":"https:\/\/www.valpak.com\/wp-content\/uploads\/2021\/06\/BlogImage_2022HomeAndGarden_Survey.jpg","contentUrl":"https:\/\/www.valpak.com\/wp-content\/uploads\/2021\/06\/BlogImage_2022HomeAndGarden_Survey.jpg","width":900,"height":600,"caption":"2022 home and garden survey guide"},{"@type":"BreadcrumbList","@id":"https:\/\/www.valpak.com\/advertise\/blog\/direct-mail-landscape-lawn-care-advertising#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.valpak.com\/advertise\/"},{"@type":"ListItem","position":2,"name":"Lawn Care and Landscaping Advertising With Direct Mail"}]},{"@type":"WebSite","@id":"https:\/\/www.valpak.com\/advertise\/#website","url":"https:\/\/www.valpak.com\/advertise\/","name":"Valpak Advertising","description":"For targeted marketing to advertise your business to the exact audience you want contact Valpak","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.valpak.com\/advertise\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.valpak.com\/advertise\/#\/schema\/person\/f9e1a807c0d7a66a67c7e7e149cd552c","name":"Jessica Leone","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.valpak.com\/advertise\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/eaedde357a06f589115355a9ad482415?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/eaedde357a06f589115355a9ad482415?s=96&d=mm&r=g","caption":"Jessica Leone"},"url":"https:\/\/www.valpak.com\/advertise\/author\/jleone"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.valpak.com\/wp-content\/uploads\/2021\/06\/BlogImage_2022HomeAndGarden_Survey.jpg",900,600,false],"thumbnail":["https:\/\/www.valpak.com\/wp-content\/uploads\/2021\/06\/BlogImage_2022HomeAndGarden_Survey-150x150.jpg",150,150,true],"medium":["https:\/\/www.valpak.com\/wp-content\/uploads\/2021\/06\/BlogImage_2022HomeAndGarden_Survey-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.valpak.com\/wp-content\/uploads\/2021\/06\/BlogImage_2022HomeAndGarden_Survey-768x512.jpg",768,512,true],"large":["https:\/\/www.valpak.com\/wp-content\/uploads\/2021\/06\/BlogImage_2022HomeAndGarden_Survey.jpg",900,600,false],"1536x1536":["https:\/\/www.valpak.com\/wp-content\/uploads\/2021\/06\/BlogImage_2022HomeAndGarden_Survey.jpg",900,600,false],"2048x2048":["https:\/\/www.valpak.com\/wp-content\/uploads\/2021\/06\/BlogImage_2022HomeAndGarden_Survey.jpg",900,600,false],"crp_thumbnail":["https:\/\/www.valpak.com\/wp-content\/uploads\/2021\/06\/BlogImage_2022HomeAndGarden_Survey.jpg",150,100,false]},"uagb_author_info":{"display_name":"Jessica Leone","author_link":"https:\/\/www.valpak.com\/advertise\/author\/jleone"},"uagb_comment_info":0,"uagb_excerpt":"Laying down a strategic marketing plan that results in healthy growth of your lawn care and landscaping customer base doesn\u2019t have to be complicated","_links":{"self":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/posts\/13867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/comments?post=13867"}],"version-history":[{"count":17,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/posts\/13867\/revisions"}],"predecessor-version":[{"id":22491,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/posts\/13867\/revisions\/22491"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/media\/22490"}],"wp:attachment":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/media?parent=13867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/categories?post=13867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/tags?post=13867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}