{"id":14449,"date":"2022-03-31T20:30:27","date_gmt":"2022-03-31T20:30:27","guid":{"rendered":"https:\/\/www.valpak.com\/?p=14449"},"modified":"2022-04-01T17:17:42","modified_gmt":"2022-04-01T17:17:42","slug":"5-brewery-marketing-campaign-ideas","status":"publish","type":"post","link":"https:\/\/www.valpak.com\/advertise\/blog\/5-brewery-marketing-campaign-ideas","title":{"rendered":"5 Ideas for Draughting A Craft Brewery Marketing Plan"},"content":{"rendered":"

Reading time: 5 minutes<\/em><\/p>\n

The craft beer scene has exploded in recent years, making up $22.2 billion<\/a> of all U.S. beer sales in 2020. This rise in popularity has contributed to a rise in the number of breweries across the country. With over 6,300 breweries<\/a> in the United States, it\u2019s estimated that the majority of Americans live within 10 miles of a craft brewery<\/a>. These breweries pack a serious economic punch too, contributing $76.2 billion<\/a> to the U.S. economy and providing 500,000 jobs.<\/p>\n

Craft Beer Industry Growth<\/strong><\/h2>\n

\"brewery
\nAmerica\u2019s love affair with beer is a long and complicated one, which we won\u2019t go into here for the sake of time. It should be noted; however, that up until 2012, two major corporations owned 90% of beer production<\/a> in the U.S. Between 2008 and 2016, the number of breweries grew dramatically from 1,574 to nearly 5,500. So, what happened? Economists and beer aficionados alike attribute this explosion to a few different factors:<\/p>\n

1. Relaxed laws<\/strong><\/h3>\n

New exceptions to laws that favored major corporations make it easier for small breweries to sell their products directly to consumers in taprooms.<\/p>\n

2. Consumer taste<\/strong><\/h3>\n

Craft brewers focus on tastes historically underrepresented in the mainstream beer market (think IPA). These fuller flavors and new varieties have driven consumer demand for a higher quality of beer.<\/p>\n

3. Love of local<\/strong><\/h3>\n

Today\u2019s consumers are passionate about supporting local businesses. Breweries, especially successful ones, can make a major impact on their local communities. Who wouldn\u2019t drink to that?<\/p>\n

Brewery Marketing That Works<\/strong><\/h2>\n

Like most small businesses, craft breweries face their own set of unique marketing challenges. There\u2019s a lot of competition out there and breweries are usually working with a tight marketing budget. Using traditional marketing tactics doesn\u2019t always work with craft beer fans either. The most successful breweries have mastered the art of marketing to their audiences, without making them feel like they\u2019re being marketed to. Simple, right?<\/p>\n

Luckily, you don\u2019t need a million-dollar budget or a complicated strategy for your marketing to be effective. There are a lot of simple, cost-effective options out there. Here are our top five:<\/p>\n

1. Get Social With Your Beer Marketing<\/strong><\/h3>\n

Connecting with your audience is the most critical component of your brewery\u2019s growth. Social media<\/a> not only gives you direct access to your customers, but also boosts word-of-mouth marketing.<\/p>\n

Don\u2019t be fooled into thinking that just having a social media account is enough. Successful breweries actively encourage their fans to engage with their accounts. For example, Ballast Point Brewing<\/a> has racked up some serious engagement by re-posting user generated photos<\/a>.<\/p>\n

Social media is also a great way to get the word out about upcoming events, collaborations and tap takeovers, or to give your followers a behind-the-scenes look at your brewery operations. If you do only one thing by way of marketing for your business, let it be mastering the art of social media.<\/p>\n

2. Craft Beer Event Ideas\u00a0<\/strong><\/h3>\n

Successful breweries know the importance of event marketing. Event marketing comes in many forms, from sponsoring, hosting or participating in an event. These are great opportunities for you to interact with your fans and connect with potential buyers. In return, your audience gets a unique, firsthand look into your brewery\u2019s personality, without feeling like they\u2019re being sold to. Remember, marketing without the feeling of marketing is key.<\/p>\n

Some breweries have taken their event marketing a step further, renting out their spaces for meetings and events.\u00a0Harmonic Brewing secured over $5,000 in bookings<\/a> the first month it opened its space up for events. The brewery has hosted everything from company events and happy hours to weddings and holiday parties.<\/p>\n

3. Team Up for Collabs<\/strong><\/h3>\n

Partnering with another local business is a great way to drive a sense of community and goodwill while promoting your products. Hosting a local food truck at your brewery is a good place to start, and there\u2019s little to no cost involved. Consider teaming up with local animal shelters to host a monthly \u201cyappy hour.\u201d Your patrons can interact with adoptable dogs and you can promote a good cause.<\/p>\n

Sponsoring a local sports team is another great way to advertise your brewery while supporting your local community. If it\u2019s an adult league, donate a keg or two to the concessions, or invite the team back to your brewery for specials immediately following a game. In 2016, Green Bench Brewing in St. Petersburg, FL partnered with the Tampa Bay Rays to brew a special craft beer, the 2-Seam Blonde Ale, which sold exclusively at Tropicana Field during home games.
\n\"marketing<\/p>\n

4. Members Only<\/strong><\/h3>\n

Build hype around your product by starting a private membership club. Membership clubs are a great way to grow your loyal fan base while bringing in more cash. Many breweries use these clubs to release rare beers and promote upcoming collaborations and events.. Port City Brewing Company<\/a> offers a membership into its Porters Union for $150 per year. Members get VIP access to beer release parties, have exclusive access to its Lighthouse Lounge, and can take advantage of special pricing and limited release beers throughout the year.<\/p>\n

Your loyal fans will love the sense of exclusivity being in the club brings, and people who aren\u2019t in the club will wonder what they\u2019re missing out on.<\/p>\n

5. Reach Folks at Home <\/strong><\/h3>\n

A targeted direct mail<\/a> campaign can be a great addition to your other localized marketing efforts because it enables you to reach thousands of local homes without breaking the bank. Plus, beer elitists love saving money: 37% of craft of beer drinkers responded to an ad\/coupon in their mailbox in the past 30 days and 63% responded in the past 12 months. To engage this target audience, offer a BOGO on growler fills or $5 off a purchase of $25 or more.<\/p>\n

If you\u2019re worried about the effectiveness of direct mail, don\u2019t be! Long Blue Cat Brewing<\/a> started its direct mail campaign to 20,000 homes in December 2017 and began seeing an increase in new and returning customers immediately. The brewery receives around 10 coupons each week, with an average ticket of $31 per customer.<\/p>\n

Ready to Start Brewing Your Campaign?<\/h2>\n

It\u2019s an exciting time to be in the craft beer industry. As more people feel comfortable getting back out in their communities, you have an opportunity to cash in by attracting new customers (and welcoming back old ones!). But with all the competition in the industry, there\u2019s a lot of planning that should go into your marketing strategy if you want to succeed. Feeling overwhelmed? Don’t be! Whether you have questions about advertising or need help creating a marketing budget or strategy<\/a>, contact<\/a> your local Valpak representative. They’ll walk you through how you can reach an ideal audience without breaking the bank.<\/p>\n

Source: AudienceSCAN.<\/p>\n","protected":false},"excerpt":{"rendered":"

You don\u2019t need a million-dollar budget or a complicated strategy for your brewery marketing to be effective. Check out these 5 ideas […]<\/p>\n","protected":false},"author":2,"featured_media":22566,"comment_status":"open","ping_status":"open","sticky":false,"template":"siege-2018.php","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","_swt_meta_header_display":false,"_swt_meta_footer_display":false,"_swt_meta_site_title_display":false,"_swt_meta_sticky_header":false,"_swt_meta_transparent_header":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"class_list":["post-14449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"\nBrewery Marketing - 5 Ideas for Craft Beer Marketing Campaigns<\/title>\n<meta name=\"description\" content=\"Get 5 easy brewery marketing ideas to help kick start you craft beer campaigns and receive the best return on investment for your ad spend.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.valpak.com\/advertise\/blog\/5-brewery-marketing-campaign-ideas\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Ideas for Draughting A Craft Brewery Marketing Plan\" \/>\n<meta property=\"og:description\" content=\"Get 5 easy brewery marketing ideas to help kick start you craft beer campaigns and receive the best return on investment for your ad spend.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.valpak.com\/advertise\/blog\/5-brewery-marketing-campaign-ideas\" \/>\n<meta property=\"og:site_name\" content=\"Valpak Advertising\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ValpakAdvertising\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-31T20:30:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-01T17:17:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2022\/04\/Brewery-inventory.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jessica Leone\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@valpak\" \/>\n<meta name=\"twitter:site\" content=\"@valpak\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jessica Leone\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.valpak.com\/advertise\/blog\/5-brewery-marketing-campaign-ideas\",\"url\":\"https:\/\/www.valpak.com\/advertise\/blog\/5-brewery-marketing-campaign-ideas\",\"name\":\"Brewery Marketing - 5 Ideas for Craft Beer Marketing Campaigns\",\"isPartOf\":{\"@id\":\"https:\/\/www.valpak.com\/advertise\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.valpak.com\/advertise\/blog\/5-brewery-marketing-campaign-ideas#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.valpak.com\/advertise\/blog\/5-brewery-marketing-campaign-ideas#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.valpak.com\/wp-content\/uploads\/2022\/04\/Brewery-inventory.jpg\",\"datePublished\":\"2022-03-31T20:30:27+00:00\",\"dateModified\":\"2022-04-01T17:17:42+00:00\",\"author\":{\"@id\":\"https:\/\/www.valpak.com\/advertise\/#\/schema\/person\/f9e1a807c0d7a66a67c7e7e149cd552c\"},\"description\":\"Get 5 easy brewery marketing ideas to help kick start you craft beer campaigns and receive the best return on investment for your ad spend.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.valpak.com\/advertise\/blog\/5-brewery-marketing-campaign-ideas#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.valpak.com\/advertise\/blog\/5-brewery-marketing-campaign-ideas\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.valpak.com\/advertise\/blog\/5-brewery-marketing-campaign-ideas#primaryimage\",\"url\":\"https:\/\/www.valpak.com\/wp-content\/uploads\/2022\/04\/Brewery-inventory.jpg\",\"contentUrl\":\"https:\/\/www.valpak.com\/wp-content\/uploads\/2022\/04\/Brewery-inventory.jpg\",\"width\":900,\"height\":600,\"caption\":\"advertising craft beer\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.valpak.com\/advertise\/blog\/5-brewery-marketing-campaign-ideas#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.valpak.com\/advertise\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Ideas for Draughting A Craft Brewery Marketing Plan\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.valpak.com\/advertise\/#website\",\"url\":\"https:\/\/www.valpak.com\/advertise\/\",\"name\":\"Valpak Advertising\",\"description\":\"For targeted marketing to advertise your business to the exact audience you want contact Valpak\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.valpak.com\/advertise\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.valpak.com\/advertise\/#\/schema\/person\/f9e1a807c0d7a66a67c7e7e149cd552c\",\"name\":\"Jessica Leone\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.valpak.com\/advertise\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/eaedde357a06f589115355a9ad482415?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/eaedde357a06f589115355a9ad482415?s=96&d=mm&r=g\",\"caption\":\"Jessica Leone\"},\"url\":\"https:\/\/www.valpak.com\/advertise\/author\/jleone\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Brewery Marketing - 5 Ideas for Craft Beer Marketing Campaigns","description":"Get 5 easy brewery marketing ideas to help kick start you craft beer campaigns and receive the best return on investment for your ad spend.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.valpak.com\/advertise\/blog\/5-brewery-marketing-campaign-ideas","og_locale":"en_US","og_type":"article","og_title":"5 Ideas for Draughting A Craft Brewery Marketing Plan","og_description":"Get 5 easy brewery marketing ideas to help kick start you craft beer campaigns and receive the best return on investment for your ad spend.","og_url":"https:\/\/www.valpak.com\/advertise\/blog\/5-brewery-marketing-campaign-ideas","og_site_name":"Valpak Advertising","article_publisher":"https:\/\/www.facebook.com\/ValpakAdvertising\/","article_published_time":"2022-03-31T20:30:27+00:00","article_modified_time":"2022-04-01T17:17:42+00:00","og_image":[{"width":900,"height":600,"url":"https:\/\/www.valpak.com\/wp-content\/uploads\/2022\/04\/Brewery-inventory.jpg","type":"image\/jpeg"}],"author":"Jessica Leone","twitter_card":"summary_large_image","twitter_creator":"@valpak","twitter_site":"@valpak","twitter_misc":{"Written by":"Jessica Leone","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.valpak.com\/advertise\/blog\/5-brewery-marketing-campaign-ideas","url":"https:\/\/www.valpak.com\/advertise\/blog\/5-brewery-marketing-campaign-ideas","name":"Brewery Marketing - 5 Ideas for Craft Beer Marketing Campaigns","isPartOf":{"@id":"https:\/\/www.valpak.com\/advertise\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.valpak.com\/advertise\/blog\/5-brewery-marketing-campaign-ideas#primaryimage"},"image":{"@id":"https:\/\/www.valpak.com\/advertise\/blog\/5-brewery-marketing-campaign-ideas#primaryimage"},"thumbnailUrl":"https:\/\/www.valpak.com\/wp-content\/uploads\/2022\/04\/Brewery-inventory.jpg","datePublished":"2022-03-31T20:30:27+00:00","dateModified":"2022-04-01T17:17:42+00:00","author":{"@id":"https:\/\/www.valpak.com\/advertise\/#\/schema\/person\/f9e1a807c0d7a66a67c7e7e149cd552c"},"description":"Get 5 easy brewery marketing ideas to help kick start you craft beer campaigns and receive the best return on investment for your ad spend.","breadcrumb":{"@id":"https:\/\/www.valpak.com\/advertise\/blog\/5-brewery-marketing-campaign-ideas#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.valpak.com\/advertise\/blog\/5-brewery-marketing-campaign-ideas"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.valpak.com\/advertise\/blog\/5-brewery-marketing-campaign-ideas#primaryimage","url":"https:\/\/www.valpak.com\/wp-content\/uploads\/2022\/04\/Brewery-inventory.jpg","contentUrl":"https:\/\/www.valpak.com\/wp-content\/uploads\/2022\/04\/Brewery-inventory.jpg","width":900,"height":600,"caption":"advertising craft beer"},{"@type":"BreadcrumbList","@id":"https:\/\/www.valpak.com\/advertise\/blog\/5-brewery-marketing-campaign-ideas#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.valpak.com\/advertise\/"},{"@type":"ListItem","position":2,"name":"5 Ideas for Draughting A Craft Brewery Marketing Plan"}]},{"@type":"WebSite","@id":"https:\/\/www.valpak.com\/advertise\/#website","url":"https:\/\/www.valpak.com\/advertise\/","name":"Valpak Advertising","description":"For targeted marketing to advertise your business to the exact audience you want contact Valpak","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.valpak.com\/advertise\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.valpak.com\/advertise\/#\/schema\/person\/f9e1a807c0d7a66a67c7e7e149cd552c","name":"Jessica Leone","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.valpak.com\/advertise\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/eaedde357a06f589115355a9ad482415?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/eaedde357a06f589115355a9ad482415?s=96&d=mm&r=g","caption":"Jessica Leone"},"url":"https:\/\/www.valpak.com\/advertise\/author\/jleone"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.valpak.com\/wp-content\/uploads\/2022\/04\/Brewery-inventory.jpg",900,600,false],"thumbnail":["https:\/\/www.valpak.com\/wp-content\/uploads\/2022\/04\/Brewery-inventory-150x150.jpg",150,150,true],"medium":["https:\/\/www.valpak.com\/wp-content\/uploads\/2022\/04\/Brewery-inventory-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.valpak.com\/wp-content\/uploads\/2022\/04\/Brewery-inventory-768x512.jpg",768,512,true],"large":["https:\/\/www.valpak.com\/wp-content\/uploads\/2022\/04\/Brewery-inventory.jpg",900,600,false],"1536x1536":["https:\/\/www.valpak.com\/wp-content\/uploads\/2022\/04\/Brewery-inventory.jpg",900,600,false],"2048x2048":["https:\/\/www.valpak.com\/wp-content\/uploads\/2022\/04\/Brewery-inventory.jpg",900,600,false],"crp_thumbnail":["https:\/\/www.valpak.com\/wp-content\/uploads\/2022\/04\/Brewery-inventory.jpg",150,100,false]},"uagb_author_info":{"display_name":"Jessica Leone","author_link":"https:\/\/www.valpak.com\/advertise\/author\/jleone"},"uagb_comment_info":0,"uagb_excerpt":"You don\u2019t need a million-dollar budget or a complicated strategy for your brewery marketing to be effective. Check out these 5 ideas [...]","_links":{"self":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/posts\/14449","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/comments?post=14449"}],"version-history":[{"count":13,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/posts\/14449\/revisions"}],"predecessor-version":[{"id":22569,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/posts\/14449\/revisions\/22569"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/media\/22566"}],"wp:attachment":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/media?parent=14449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/categories?post=14449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/tags?post=14449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}