{"id":15524,"date":"2018-11-05T21:48:18","date_gmt":"2018-11-05T21:48:18","guid":{"rendered":"https:\/\/www.valpak.com\/?p=15524"},"modified":"2019-08-02T19:25:59","modified_gmt":"2019-08-02T19:25:59","slug":"ways-to-personalize-your-business","status":"publish","type":"post","link":"https:\/\/www.valpak.com\/advertise\/blog\/ways-to-personalize-your-business","title":{"rendered":"7 Ways to Personalize Your Business [Infographic]"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">What does it mean to personalize your business? First, think about the services you use like Netflix or Spotify. Each ensures you will only see content or music you\u2019re interested in, curating a unique, personalized experience. <\/span><\/p>\n<p><a href=\"https:\/\/www.liveclicker.com\/resources_page\/the-value-of-personalization\/\" target=\"_blank\" rel=\"nofollow noopener\">Half<\/a><span style=\"font-weight: 400;\"> of consumers <\/span><span style=\"font-weight: 400;\">say customer experience is what drives their decision to make a purchase, beating both quality and price. Even more, <\/span><a href=\"https:\/\/www.accenture.com\/t20161011T222718__w__\/us-en\/_acnmedia\/PDF-34\/Accenture-Pulse-Check-Dive-Key-Findings-Personalized-Experiences.pdf\" target=\"_blank\" rel=\"nofollow noopener\">91%<\/a><span style=\"font-weight: 400;\"> of consumers are more willing to make a purchase from a company that remembers them and provides relevant offers or recommendations. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">No matter the size of your business, there are simple shifts you can implement to cater your service or product to your customers. These shifts will help your customers feel connected to your company and that they\u2019ve made the right choice with their money. <\/span><span style=\"font-weight: 400;\">If you\u2019re not sure where to start, check out this infographic for 7 ways to personalize your business.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"img-responsive aligncenter wp-image-15530\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2018\/11\/7-ways-to-personalize-your-business.png\" alt=\"7 ways to personalize your business infographic\" width=\"800\" height=\"4927\" srcset=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2018\/11\/7-ways-to-personalize-your-business.png 1600w, https:\/\/www.valpak.com\/wp-content\/uploads\/2018\/11\/7-ways-to-personalize-your-business-768x4730.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>[siege_media_share_infographic]<\/p>\n<h3>Share this Image On Your Site<\/h3>\n<p><textarea style=\"width: 540px; height: 120px;\">&lt;\/p&gt;<br \/>\n&lt;p&gt;&lt;strong&gt;Please include attribution to valpak.com with this graphic.&lt;\/strong&gt;&lt;\/p&gt;<br \/>\n&lt;p&gt;&lt;a href=&#8217;https:\/\/www.valpak.com\/advertise\/blog\/ways-to-personalize-your-business&#8217;&gt;&lt;img src=&#8217;https:\/\/www.valpak.com\/wp-content\/uploads\/2018\/11\/7-ways-to-personalize-your-business.png&#8217; alt=&#8217;personalize your business&#8217; 540px border=&#8217;0&#8242; \/&gt;&lt;\/a&gt;&lt;\/p&gt;<br \/>\n&lt;p&gt;<\/textarea><\/p>\n<p><span style=\"font-weight: 400;\">If you work face-to-face with your customers, you have more opportunities to learn who they are, what they want and why they want it. If not, simple shifts in your operations or customer service may be necessary to enable your customers to discover the personality behind your business. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember to have fun and keep it light when searching for ways to personalize your business, but always keep your customers\u2019 needs front and center. Don\u2019t be afraid to ask your customers for feedback, as <\/span><a href=\"https:\/\/www.accenture.com\/t20161011T222718__w__\/us-en\/_acnmedia\/PDF-34\/Accenture-Pulse-Check-Dive-Key-Findings-Personalized-Experiences.pdf\" target=\"_blank\" rel=\"nofollow noopener\">83%<\/a><span style=\"font-weight: 400;\"> of people are happy to offer personal information to a business for a customized experience. Once you make a personal connection with your customers, you can cater to their pain points to improve your brand loyalty and reputation. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sources: <\/span><a href=\"https:\/\/www.accenture.com\/t20161011T222718__w__\/us-en\/_acnmedia\/PDF-34\/Accenture-Pulse-Check-Dive-Key-Findings-Personalized-Experiences.pdf\" target=\"_blank\" rel=\"nofollow noopener\">Accenture<\/a><span style=\"font-weight: 400;\"> | <\/span><a href=\"https:\/\/hbr.org\/2012\/05\/three-myths-about-customer-eng\" target=\"_blank\" rel=\"nofollow noopener\">HBR<\/a><span style=\"font-weight: 400;\"> | <\/span><a href=\"https:\/\/onlinelibrary.wiley.com\/doi\/abs\/10.1111\/j.1559-1816.2002.tb00216.x\" target=\"_blank\" rel=\"nofollow noopener\">Journal of Applied Psychology<\/a><span style=\"font-weight: 400;\"> | <\/span><a href=\"https:\/\/www.liveclicker.com\/resources_page\/the-value-of-personalization\/\" target=\"_blank\" rel=\"nofollow noopener\">LiveClicker<\/a><span style=\"font-weight: 400;\"> | <\/span><a href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/building-a-marketing-organization-that-drives-growth-today\" target=\"_blank\" rel=\"nofollow noopener\">McKinsey<\/a><span style=\"font-weight: 400;\"> | <\/span><a href=\"https:\/\/news.nike.com\/news\/pid\" target=\"_blank\" rel=\"nofollow noopener\">Nike<\/a><span style=\"font-weight: 400;\"> | <\/span><a href=\"https:\/\/sproutsocial.com\/insights\/data\/q2-2017\/\" target=\"_blank\" rel=\"nofollow noopener\">Sprout Social<\/a><span style=\"font-weight: 400;\"> | <\/span><a href=\"https:\/\/sproutsocial.com\/insights\/social-media-marketing-examples\/\" target=\"_blank\" rel=\"nofollow noopener\">Sprout Social<\/a><span style=\"font-weight: 400;\"> | <\/span><a href=\"https:\/\/www.cmocouncil.org\/thought-leadership\/reports\/the-customer-in-context\" target=\"_blank\" rel=\"nofollow noopener\">The CMO Council<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What does it mean to personalize your business? First, think about the services you use like Netflix or Spotify. Each ensures you will only see content or music you\u2019re interested in, curating a unique, personalized experience. Half of consumers say customer experience is what drives their decision to make a purchase, beating both quality and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":15532,"comment_status":"open","ping_status":"open","sticky":false,"template":"siege-2018.php","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","_swt_meta_header_display":false,"_swt_meta_footer_display":false,"_swt_meta_site_title_display":false,"_swt_meta_sticky_header":false,"_swt_meta_transparent_header":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"class_list":["post-15524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Ways to Personalize Your Business [Infographic]<\/title>\n<meta name=\"description\" content=\"Simple shifts to personalize your business will help your customers feel connected to your company and that they\u2019ve made the right choice with their money. If you\u2019re not sure where to start, check out our infographic for actionable tips.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.valpak.com\/advertise\/blog\/ways-to-personalize-your-business\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Ways to Personalize Your Business [Infographic]\" \/>\n<meta property=\"og:description\" content=\"Simple shifts to personalize your business will help your customers feel connected to your company and that they\u2019ve made the right choice with their money. If you\u2019re not sure where to start, check out our infographic for actionable tips.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.valpak.com\/advertise\/blog\/ways-to-personalize-your-business\" \/>\n<meta property=\"og:site_name\" content=\"Valpak Advertising\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ValpakAdvertising\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-05T21:48:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-02T19:25:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2018\/11\/7-ways-to-personalize-your-business-header.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1066\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jessica Leone\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@valpak\" \/>\n<meta name=\"twitter:site\" content=\"@valpak\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jessica Leone\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.valpak.com\/advertise\/blog\/ways-to-personalize-your-business\",\"url\":\"https:\/\/www.valpak.com\/advertise\/blog\/ways-to-personalize-your-business\",\"name\":\"7 Ways to Personalize Your Business [Infographic]\",\"isPartOf\":{\"@id\":\"https:\/\/www.valpak.com\/advertise\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.valpak.com\/advertise\/blog\/ways-to-personalize-your-business#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.valpak.com\/advertise\/blog\/ways-to-personalize-your-business#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.valpak.com\/wp-content\/uploads\/2018\/11\/7-ways-to-personalize-your-business-header.jpg\",\"datePublished\":\"2018-11-05T21:48:18+00:00\",\"dateModified\":\"2019-08-02T19:25:59+00:00\",\"author\":{\"@id\":\"https:\/\/www.valpak.com\/advertise\/#\/schema\/person\/f9e1a807c0d7a66a67c7e7e149cd552c\"},\"description\":\"Simple shifts to personalize your business will help your customers feel connected to your company and that they\u2019ve made the right choice with their money. If you\u2019re not sure where to start, check out our infographic for actionable tips.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.valpak.com\/advertise\/blog\/ways-to-personalize-your-business#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.valpak.com\/advertise\/blog\/ways-to-personalize-your-business\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.valpak.com\/advertise\/blog\/ways-to-personalize-your-business#primaryimage\",\"url\":\"https:\/\/www.valpak.com\/wp-content\/uploads\/2018\/11\/7-ways-to-personalize-your-business-header.jpg\",\"contentUrl\":\"https:\/\/www.valpak.com\/wp-content\/uploads\/2018\/11\/7-ways-to-personalize-your-business-header.jpg\",\"width\":1600,\"height\":1066,\"caption\":\"7 ways to personalize your business\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.valpak.com\/advertise\/blog\/ways-to-personalize-your-business#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.valpak.com\/advertise\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"7 Ways to Personalize Your Business [Infographic]\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.valpak.com\/advertise\/#website\",\"url\":\"https:\/\/www.valpak.com\/advertise\/\",\"name\":\"Valpak Advertising\",\"description\":\"For targeted marketing to advertise your business to the exact audience you want contact Valpak\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.valpak.com\/advertise\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.valpak.com\/advertise\/#\/schema\/person\/f9e1a807c0d7a66a67c7e7e149cd552c\",\"name\":\"Jessica Leone\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.valpak.com\/advertise\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/eaedde357a06f589115355a9ad482415?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/eaedde357a06f589115355a9ad482415?s=96&d=mm&r=g\",\"caption\":\"Jessica Leone\"},\"url\":\"https:\/\/www.valpak.com\/advertise\/author\/jleone\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"7 Ways to Personalize Your Business [Infographic]","description":"Simple shifts to personalize your business will help your customers feel connected to your company and that they\u2019ve made the right choice with their money. If you\u2019re not sure where to start, check out our infographic for actionable tips.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.valpak.com\/advertise\/blog\/ways-to-personalize-your-business","og_locale":"en_US","og_type":"article","og_title":"7 Ways to Personalize Your Business [Infographic]","og_description":"Simple shifts to personalize your business will help your customers feel connected to your company and that they\u2019ve made the right choice with their money. If you\u2019re not sure where to start, check out our infographic for actionable tips.","og_url":"https:\/\/www.valpak.com\/advertise\/blog\/ways-to-personalize-your-business","og_site_name":"Valpak Advertising","article_publisher":"https:\/\/www.facebook.com\/ValpakAdvertising\/","article_published_time":"2018-11-05T21:48:18+00:00","article_modified_time":"2019-08-02T19:25:59+00:00","og_image":[{"width":1600,"height":1066,"url":"https:\/\/www.valpak.com\/wp-content\/uploads\/2018\/11\/7-ways-to-personalize-your-business-header.jpg","type":"image\/jpeg"}],"author":"Jessica Leone","twitter_card":"summary_large_image","twitter_creator":"@valpak","twitter_site":"@valpak","twitter_misc":{"Written by":"Jessica Leone","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.valpak.com\/advertise\/blog\/ways-to-personalize-your-business","url":"https:\/\/www.valpak.com\/advertise\/blog\/ways-to-personalize-your-business","name":"7 Ways to Personalize Your Business [Infographic]","isPartOf":{"@id":"https:\/\/www.valpak.com\/advertise\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.valpak.com\/advertise\/blog\/ways-to-personalize-your-business#primaryimage"},"image":{"@id":"https:\/\/www.valpak.com\/advertise\/blog\/ways-to-personalize-your-business#primaryimage"},"thumbnailUrl":"https:\/\/www.valpak.com\/wp-content\/uploads\/2018\/11\/7-ways-to-personalize-your-business-header.jpg","datePublished":"2018-11-05T21:48:18+00:00","dateModified":"2019-08-02T19:25:59+00:00","author":{"@id":"https:\/\/www.valpak.com\/advertise\/#\/schema\/person\/f9e1a807c0d7a66a67c7e7e149cd552c"},"description":"Simple shifts to personalize your business will help your customers feel connected to your company and that they\u2019ve made the right choice with their money. If you\u2019re not sure where to start, check out our infographic for actionable tips.","breadcrumb":{"@id":"https:\/\/www.valpak.com\/advertise\/blog\/ways-to-personalize-your-business#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.valpak.com\/advertise\/blog\/ways-to-personalize-your-business"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.valpak.com\/advertise\/blog\/ways-to-personalize-your-business#primaryimage","url":"https:\/\/www.valpak.com\/wp-content\/uploads\/2018\/11\/7-ways-to-personalize-your-business-header.jpg","contentUrl":"https:\/\/www.valpak.com\/wp-content\/uploads\/2018\/11\/7-ways-to-personalize-your-business-header.jpg","width":1600,"height":1066,"caption":"7 ways to personalize your business"},{"@type":"BreadcrumbList","@id":"https:\/\/www.valpak.com\/advertise\/blog\/ways-to-personalize-your-business#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.valpak.com\/advertise\/"},{"@type":"ListItem","position":2,"name":"7 Ways to Personalize Your Business [Infographic]"}]},{"@type":"WebSite","@id":"https:\/\/www.valpak.com\/advertise\/#website","url":"https:\/\/www.valpak.com\/advertise\/","name":"Valpak Advertising","description":"For targeted marketing to advertise your business to the exact audience you want contact Valpak","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.valpak.com\/advertise\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.valpak.com\/advertise\/#\/schema\/person\/f9e1a807c0d7a66a67c7e7e149cd552c","name":"Jessica Leone","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.valpak.com\/advertise\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/eaedde357a06f589115355a9ad482415?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/eaedde357a06f589115355a9ad482415?s=96&d=mm&r=g","caption":"Jessica Leone"},"url":"https:\/\/www.valpak.com\/advertise\/author\/jleone"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.valpak.com\/wp-content\/uploads\/2018\/11\/7-ways-to-personalize-your-business-header.jpg",1600,1066,false],"thumbnail":["https:\/\/www.valpak.com\/wp-content\/uploads\/2018\/11\/7-ways-to-personalize-your-business-header-150x150.jpg",150,150,true],"medium":["https:\/\/www.valpak.com\/wp-content\/uploads\/2018\/11\/7-ways-to-personalize-your-business-header-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.valpak.com\/wp-content\/uploads\/2018\/11\/7-ways-to-personalize-your-business-header-768x512.jpg",768,512,true],"large":["https:\/\/www.valpak.com\/wp-content\/uploads\/2018\/11\/7-ways-to-personalize-your-business-header-1024x682.jpg",1024,682,true],"1536x1536":["https:\/\/www.valpak.com\/wp-content\/uploads\/2018\/11\/7-ways-to-personalize-your-business-header.jpg",1536,1023,false],"2048x2048":["https:\/\/www.valpak.com\/wp-content\/uploads\/2018\/11\/7-ways-to-personalize-your-business-header.jpg",1600,1066,false],"crp_thumbnail":["https:\/\/www.valpak.com\/wp-content\/uploads\/2018\/11\/7-ways-to-personalize-your-business-header.jpg",150,100,false]},"uagb_author_info":{"display_name":"Jessica Leone","author_link":"https:\/\/www.valpak.com\/advertise\/author\/jleone"},"uagb_comment_info":0,"uagb_excerpt":"What does it mean to personalize your business? First, think about the services you use like Netflix or Spotify. Each ensures you will only see content or music you\u2019re interested in, curating a unique, personalized experience. Half of consumers say customer experience is what drives their decision to make a purchase, beating both quality and&hellip;","_links":{"self":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/posts\/15524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/comments?post=15524"}],"version-history":[{"count":12,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/posts\/15524\/revisions"}],"predecessor-version":[{"id":17807,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/posts\/15524\/revisions\/17807"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/media\/15532"}],"wp:attachment":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/media?parent=15524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/categories?post=15524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/tags?post=15524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}