{"id":15701,"date":"2018-11-27T18:33:23","date_gmt":"2018-11-27T18:33:23","guid":{"rendered":"https:\/\/www.valpak.com\/?p=15701"},"modified":"2019-08-02T19:20:00","modified_gmt":"2019-08-02T19:20:00","slug":"when-not-to-listen-to-your-customer","status":"publish","type":"post","link":"https:\/\/www.valpak.com\/advertise\/blog\/when-not-to-listen-to-your-customer","title":{"rendered":"When Not to Listen to Your Customer [Infographic]"},"content":{"rendered":"<p>\u201cThe customer is always right.\u201d But is this always the case?<i> Not necessarily.<\/i> Henry Ford, pioneer of the first affordable, mass-produced car, (allegedly) argued differently: \u201cIf I had asked people what they wanted, they would have said faster horses.\u201d<\/p>\n<p>While listening to your customer is valuable for many reasons, from keeping a pulse on your business to discovering what\u2019s broken, it won\u2019t help you push the boundaries and innovate. If you spend all your time fixing what your customer tells you to, it\u2019s easy to get stuck in this cycle and impede your company growth. Plus, a competitor that is forward-thinking may beat you to the punch. Consider how <i>not<\/i> listening to your customer can benefit your business growth:<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"img-responsive aligncenter wp-image-15708\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2018\/11\/when-not-to-listen-to-your-customer.png\" alt=\"when not to listen to your customer infographic\" width=\"800\" height=\"4868\" srcset=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2018\/11\/when-not-to-listen-to-your-customer.png 1600w, https:\/\/www.valpak.com\/wp-content\/uploads\/2018\/11\/when-not-to-listen-to-your-customer-768x4674.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/strong><\/p>\n<p>[siege_media_share_infographic]<\/p>\n<h3>Share this Image On Your Site<\/h3>\n<p><textarea onclick='this.focus();this.select()' style='width:540px;height:120px'><\/p>\n<p><strong>Please include attribution to valpak.com with this graphic.<\/strong><\/p>\n<p><a href='https:\/\/www.valpak.com\/advertise\/blog\/when-not-to-listen-to-your-customer'><img src='https:\/\/www.valpak.com\/wp-content\/uploads\/2018\/11\/when-not-to-listen-to-your-customer.png' alt='listen customers' 540px border='0' \/><\/a><\/p>\n<p><\/textarea><\/p>\n<p><span style=\"font-weight: 400;\">While listening to your customer is necessary for market research, product feedback and to build customer loyalty, don\u2019t let it dictate every decision you make. If you want to push the boundaries, innovate and grow your business, a healthy balance between when and how often you listen to your customers is necessary. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sources: <\/span><a href=\"https:\/\/www.entrepreneur.com\/article\/222501\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Entrepreneur<\/span><\/a><span style=\"font-weight: 400;\"> | <\/span><a href=\"https:\/\/www.forbes.com\/sites\/chunkamui\/2011\/10\/17\/five-dangerous-lessons-to-learn-from-steve-jobs\/#78590e243a95\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Forbes<\/span><\/a><span style=\"font-weight: 400;\"> | <\/span><a href=\"https:\/\/www.huffingtonpost.com\/gregory-ciotti\/why-steve-jobs-didnt-list_b_5628355.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Huffington Post<\/span><\/a><span style=\"font-weight: 400;\"> | <\/span><a href=\"https:\/\/www.inc.com\/molly-reynolds\/9-companies-that-nailed-the-whole-surprise-and-del.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Inc.<\/span><\/a><span style=\"font-weight: 400;\"> | <\/span><a href=\"https:\/\/www.inc.com\/larry-kim\/5-entrepreneurs-who-ignored-their-advisors-and-became-wildly-rich.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Inc.<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cThe customer is always right.\u201d But is this always the case? Not necessarily. Henry Ford, pioneer of the first affordable, mass-produced car, (allegedly) argued differently: \u201cIf I had asked people what they wanted, they would have said faster horses.\u201d While listening to your customer is valuable for many reasons, from keeping a pulse on your [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":15709,"comment_status":"open","ping_status":"open","sticky":false,"template":"siege-2018.php","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","_swt_meta_header_display":false,"_swt_meta_footer_display":false,"_swt_meta_site_title_display":false,"_swt_meta_sticky_header":false,"_swt_meta_transparent_header":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"class_list":["post-15701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO 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content=\"https:\/\/www.valpak.com\/advertise\/blog\/when-not-to-listen-to-your-customer\" \/>\n<meta property=\"og:site_name\" content=\"Valpak Advertising\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ValpakAdvertising\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-27T18:33:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-02T19:20:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2018\/11\/hero-when-not-to-listen-to-your-customer.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1066\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jessica Leone\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@valpak\" \/>\n<meta name=\"twitter:site\" content=\"@valpak\" \/>\n<meta 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Not necessarily. Henry Ford, pioneer of the first affordable, mass-produced car, (allegedly) argued differently: \u201cIf I had asked people what they wanted, they would have said faster horses.\u201d While listening to your customer is valuable for many reasons, from keeping a pulse on your&hellip;","_links":{"self":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/posts\/15701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/comments?post=15701"}],"version-history":[{"count":14,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/posts\/15701\/revisions"}],"predecessor-version":[{"id":17804,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/posts\/15701\/revisions\/17804"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/media\/15709"}],"wp:attachment":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/media?parent=15701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/categories?post=15701"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/tags?post=15701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}