{"id":16318,"date":"2020-03-02T15:44:21","date_gmt":"2020-03-02T15:44:21","guid":{"rendered":"https:\/\/www.valpak.com\/?p=16318"},"modified":"2020-03-02T21:25:56","modified_gmt":"2020-03-02T21:25:56","slug":"restaurant-survey","status":"publish","type":"post","link":"https:\/\/www.valpak.com\/advertise\/blog\/restaurant-survey","title":{"rendered":"81% of Americans Eat Out At Least Once a Month [Survey]"},"content":{"rendered":"<p><em>Reading time: 3 minutes<\/em><\/p>\n<p>Valpak invited 14,700 consumers to participate in a survey on casual dining\/sit-down restaurants. Of the survey respondents, 57% receive Valpak in their mailboxes (43% don\u2019t).<\/p>\n<p>For the purposes of this survey, a \u201ccasual dining\/sit-down restaurant\u201d is defined as a restaurant that provides table service and often has a full bar with separate bar waitstaff. The results of the survey<sup>1<\/sup> demonstrate the importance of advertising your restaurant via the right marketing channels, with the right offers and the right advertising agency.<\/p>\n<h2>How Often Do People Eat Out?<\/h2>\n<p>81% eat at a casual dining\/sit-down restaurant at least once a month. That breaks down to:<\/p>\n<ul>\n<li>28% once a week or more<\/li>\n<li>25% once every two weeks<\/li>\n<li>28% once a month<\/li>\n<\/ul>\n<h2>When Do People Eat Out Most?<\/h2>\n<p>No surprise here: lunch\/dinner and weekends are the most popular times to eat out.<\/p>\n<p>When asked which meal they were more likely to eat at a casual dining\/sit-down restaurant:<\/p>\n<ol>\n<li>Dinner: 66.1%<\/li>\n<li>Lunch: 24.2%<\/li>\n<li>Breakfast: 5.4%<\/li>\n<li>Late Night: .4%<\/li>\n<\/ol>\n<p>When asked which days of the week they were more likely to eat at a casual dining\/sit-down restaurant:<\/p>\n<ol>\n<li>Saturday: 59%<\/li>\n<li>Friday: 53%<\/li>\n<li>Sunday: 41%<\/li>\n<li>Thursday: 34%<\/li>\n<li>Wednesday: 32%<\/li>\n<li>Tuesday: 28%<\/li>\n<li>Monday: 23%<\/li>\n<\/ol>\n<h2>Do Consumers Prefer Local or Chain Restaurants?<\/h2>\n<p>It really depends! While more than half (54%) of those surveyed said the type of casual dining\/sit-down restaurant they frequent depends on the occasion:<\/p>\n<ul>\n<li>27% prefer local restaurants<\/li>\n<li>19% prefer chain restaurants<\/li>\n<\/ul>\n<h2>Food Delivery Services \u2013 Consumer Response<\/h2>\n<p>All that buzz about food delivery services \u2013 Uber Eats, Grubhub, DoorDash, etc. \u2013 is more like a soft hum for casual\/sit-down restaurant patrons:<\/p>\n<ul>\n<li>81% have never used a restaurant delivery service\n<ul>\n<li>26% would try one if they had a coupon<\/li>\n<li>31% weren\u2019t interested, period<\/li>\n<li>43% weren\u2019t sure how they felt<\/li>\n<\/ul>\n<\/li>\n<li>19% have used a restaurant delivery service<\/li>\n<\/ul>\n<h2>Most-Popular Restaurant Coupons<\/h2>\n<p>52% of casual dining\/sit-down restaurant panelists would be motivated to dine at a restaurant after receiving an <a href=\"https:\/\/www.valpak.com\/advertise\/products-services\/direct-mail-coupons\">offer in the mail<\/a>. So, which restaurant coupons are the most popular?<\/p>\n<ol>\n<li>Free Dinner Entree \/ Buy 1, Get 1 Free (BOGO)<\/li>\n<li>2 For $20 Meal Deal \/ 1 Appetizer + 2 Entrees<\/li>\n<li>Free Entree (Dinner or Lunch) \/ Buy 1, Get 1 Free (BOGO) (Mon-Thu Only)<\/li>\n<li>Free Lunch Entree \/ Buy 1, Get 1 Free (BOGO)<\/li>\n<li>$10 Off Dinner for Two<\/li>\n<\/ol>\n<h2>Dining Loyalty Programs<\/h2>\n<p>Consumers join loyalty programs if they\u2019re easy to use, easy to understand and provide &#8220;<a href=\"https:\/\/www.loyalty.com\/home\/insights\/article-details\/us-customer-loyalty-program-memberships-reach-double-digit-growth-at-3-billion-2017-colloquy-loyalty-census-reports\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">great discounts<\/a>.&#8221; When asked about their loyalty program habits:<\/p>\n<ul>\n<li>56% are members of dining loyalty programs\n<ul>\n<li>65% belong to 3 or more dining loyalty programs<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.valpak.com\/advertise\/blog\/loyalty-programs-guide-dining-entertainment\">Implementing a loyalty program<\/a> is easy and cost-effective if you give consumers actionable offers. Partnering with a marketing and advertising firm can help determine which offers will work for your business.<\/p>\n<h2>Restaurant Gift Cards<\/h2>\n<p>Gift cards and certificates \u2013 just like <a href=\"https:\/\/www.valpak.com\/advertise\/products-services\/direct-mail-cardstock\">loyalty programs<\/a> \u2013 are an easy way to provide value to diners. 92% of panelists have used restaurant gifts cards.<\/p>\n<p>More importantly, if given a gift card to a restaurant they don\u2019t typically go to, 54% would use it and decide whether to return based on the experience \u2013 without any discount or offer.<\/p>\n<h2>Keep the Customers Coming<\/h2>\n<p>So, if you\u2019re looking to increase the number of patrons walking through your door \u2013 and keep them coming back \u2013 coupons, loyalty programs and gift cards will all help.<\/p>\n<p>If you own a casual dining\/sit-down restaurant, advertising with Valpak ensures the most eyes on your business and offers. 92% of Valpak\u2019s audience opens their Blue Envelopes of local restaurant and business ads and 81% look at every coupon.<sup>2<\/sup> Those numbers are impossible to ignore. Bundling Valpak\u2019s digital services with our proven direct mail system will give you a larger audience, more customers and a bigger bottom line. <a href=\"https:\/\/www.valpak.com\/advertise\/contact-us\">Contact Valpak<\/a> today to get started.<\/p>\n<p>&nbsp;<\/p>\n<p>1. Opinion Connection&#x2122; powered by Valpak\u00ae, &#8220;Casual Dining\/Sit-Down Restaurants.&#8221; January 2019.<br \/>\n2. Among households that receive Valpak. 2019 Valpak\u00ae Readership Study, December 2019.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reading time: 3 minutes Valpak invited 14,700 consumers to participate in a survey on casual dining\/sit-down restaurants. Of the survey respondents, 57% receive Valpak in their mailboxes (43% don\u2019t). For the purposes of this survey, a \u201ccasual dining\/sit-down restaurant\u201d is defined as a restaurant that provides table service and often has a full bar with [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":19413,"comment_status":"open","ping_status":"open","sticky":false,"template":"siege-2018.php","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","_swt_meta_header_display":false,"_swt_meta_footer_display":false,"_swt_meta_site_title_display":false,"_swt_meta_sticky_header":false,"_swt_meta_transparent_header":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"class_list":["post-16318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Restaurant Survey: 81% Eat Out Once a Month or More<\/title>\n<meta name=\"description\" content=\"Use direct mail and digital coupons to bring in some of the 81% of people that eat out at casual dining restaurants once a month or more. Gain repeat customers with loyalty programs for dining.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.valpak.com\/advertise\/blog\/restaurant-survey\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"81% of Americans Eat Out At Least Once a Month [Survey]\" \/>\n<meta property=\"og:description\" content=\"Use direct mail and digital coupons to bring in some of the 81% of people that eat out at casual dining restaurants once a month or more. Gain repeat customers with loyalty programs for dining.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.valpak.com\/advertise\/blog\/restaurant-survey\" \/>\n<meta property=\"og:site_name\" content=\"Valpak Advertising\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ValpakAdvertising\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-02T15:44:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-02T21:25:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2019\/02\/casual-dining-survey-resized.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jessica Leone\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@valpak\" \/>\n<meta name=\"twitter:site\" content=\"@valpak\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jessica Leone\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.valpak.com\/advertise\/blog\/restaurant-survey\",\"url\":\"https:\/\/www.valpak.com\/advertise\/blog\/restaurant-survey\",\"name\":\"Restaurant Survey: 81% Eat Out Once a Month or More\",\"isPartOf\":{\"@id\":\"https:\/\/www.valpak.com\/advertise\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.valpak.com\/advertise\/blog\/restaurant-survey#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.valpak.com\/advertise\/blog\/restaurant-survey#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.valpak.com\/wp-content\/uploads\/2019\/02\/casual-dining-survey-resized.jpg\",\"datePublished\":\"2020-03-02T15:44:21+00:00\",\"dateModified\":\"2020-03-02T21:25:56+00:00\",\"author\":{\"@id\":\"https:\/\/www.valpak.com\/advertise\/#\/schema\/person\/f9e1a807c0d7a66a67c7e7e149cd552c\"},\"description\":\"Use direct mail and digital coupons to bring in some of the 81% of people that eat out at casual dining restaurants once a month or more. Gain repeat customers with loyalty programs for dining.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.valpak.com\/advertise\/blog\/restaurant-survey#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.valpak.com\/advertise\/blog\/restaurant-survey\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.valpak.com\/advertise\/blog\/restaurant-survey#primaryimage\",\"url\":\"https:\/\/www.valpak.com\/wp-content\/uploads\/2019\/02\/casual-dining-survey-resized.jpg\",\"contentUrl\":\"https:\/\/www.valpak.com\/wp-content\/uploads\/2019\/02\/casual-dining-survey-resized.jpg\",\"width\":900,\"height\":600,\"caption\":\"restaurant survey\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.valpak.com\/advertise\/blog\/restaurant-survey#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.valpak.com\/advertise\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"81% of Americans Eat Out At Least Once a Month [Survey]\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.valpak.com\/advertise\/#website\",\"url\":\"https:\/\/www.valpak.com\/advertise\/\",\"name\":\"Valpak Advertising\",\"description\":\"For targeted marketing to advertise your business to the exact audience you want contact Valpak\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.valpak.com\/advertise\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.valpak.com\/advertise\/#\/schema\/person\/f9e1a807c0d7a66a67c7e7e149cd552c\",\"name\":\"Jessica Leone\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.valpak.com\/advertise\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/eaedde357a06f589115355a9ad482415?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/eaedde357a06f589115355a9ad482415?s=96&d=mm&r=g\",\"caption\":\"Jessica Leone\"},\"url\":\"https:\/\/www.valpak.com\/advertise\/author\/jleone\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Restaurant Survey: 81% Eat Out Once a Month or More","description":"Use direct mail and digital coupons to bring in some of the 81% of people that eat out at casual dining restaurants once a month or more. Gain repeat customers with loyalty programs for dining.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.valpak.com\/advertise\/blog\/restaurant-survey","og_locale":"en_US","og_type":"article","og_title":"81% of Americans Eat Out At Least Once a Month [Survey]","og_description":"Use direct mail and digital coupons to bring in some of the 81% of people that eat out at casual dining restaurants once a month or more. Gain repeat customers with loyalty programs for dining.","og_url":"https:\/\/www.valpak.com\/advertise\/blog\/restaurant-survey","og_site_name":"Valpak Advertising","article_publisher":"https:\/\/www.facebook.com\/ValpakAdvertising\/","article_published_time":"2020-03-02T15:44:21+00:00","article_modified_time":"2020-03-02T21:25:56+00:00","og_image":[{"width":900,"height":600,"url":"https:\/\/www.valpak.com\/wp-content\/uploads\/2019\/02\/casual-dining-survey-resized.jpg","type":"image\/jpeg"}],"author":"Jessica Leone","twitter_card":"summary_large_image","twitter_creator":"@valpak","twitter_site":"@valpak","twitter_misc":{"Written by":"Jessica Leone","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.valpak.com\/advertise\/blog\/restaurant-survey","url":"https:\/\/www.valpak.com\/advertise\/blog\/restaurant-survey","name":"Restaurant Survey: 81% Eat Out Once a Month or More","isPartOf":{"@id":"https:\/\/www.valpak.com\/advertise\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.valpak.com\/advertise\/blog\/restaurant-survey#primaryimage"},"image":{"@id":"https:\/\/www.valpak.com\/advertise\/blog\/restaurant-survey#primaryimage"},"thumbnailUrl":"https:\/\/www.valpak.com\/wp-content\/uploads\/2019\/02\/casual-dining-survey-resized.jpg","datePublished":"2020-03-02T15:44:21+00:00","dateModified":"2020-03-02T21:25:56+00:00","author":{"@id":"https:\/\/www.valpak.com\/advertise\/#\/schema\/person\/f9e1a807c0d7a66a67c7e7e149cd552c"},"description":"Use direct mail and digital coupons to bring in some of the 81% of people that eat out at casual dining restaurants once a month or more. Gain repeat customers with loyalty programs for dining.","breadcrumb":{"@id":"https:\/\/www.valpak.com\/advertise\/blog\/restaurant-survey#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.valpak.com\/advertise\/blog\/restaurant-survey"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.valpak.com\/advertise\/blog\/restaurant-survey#primaryimage","url":"https:\/\/www.valpak.com\/wp-content\/uploads\/2019\/02\/casual-dining-survey-resized.jpg","contentUrl":"https:\/\/www.valpak.com\/wp-content\/uploads\/2019\/02\/casual-dining-survey-resized.jpg","width":900,"height":600,"caption":"restaurant survey"},{"@type":"BreadcrumbList","@id":"https:\/\/www.valpak.com\/advertise\/blog\/restaurant-survey#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.valpak.com\/advertise\/"},{"@type":"ListItem","position":2,"name":"81% of Americans Eat Out At Least Once a Month [Survey]"}]},{"@type":"WebSite","@id":"https:\/\/www.valpak.com\/advertise\/#website","url":"https:\/\/www.valpak.com\/advertise\/","name":"Valpak Advertising","description":"For targeted marketing to advertise your business to the exact audience you want contact Valpak","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.valpak.com\/advertise\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.valpak.com\/advertise\/#\/schema\/person\/f9e1a807c0d7a66a67c7e7e149cd552c","name":"Jessica Leone","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.valpak.com\/advertise\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/eaedde357a06f589115355a9ad482415?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/eaedde357a06f589115355a9ad482415?s=96&d=mm&r=g","caption":"Jessica Leone"},"url":"https:\/\/www.valpak.com\/advertise\/author\/jleone"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.valpak.com\/wp-content\/uploads\/2019\/02\/casual-dining-survey-resized.jpg",900,600,false],"thumbnail":["https:\/\/www.valpak.com\/wp-content\/uploads\/2019\/02\/casual-dining-survey-resized-150x150.jpg",150,150,true],"medium":["https:\/\/www.valpak.com\/wp-content\/uploads\/2019\/02\/casual-dining-survey-resized-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.valpak.com\/wp-content\/uploads\/2019\/02\/casual-dining-survey-resized-768x512.jpg",768,512,true],"large":["https:\/\/www.valpak.com\/wp-content\/uploads\/2019\/02\/casual-dining-survey-resized.jpg",900,600,false],"1536x1536":["https:\/\/www.valpak.com\/wp-content\/uploads\/2019\/02\/casual-dining-survey-resized.jpg",900,600,false],"2048x2048":["https:\/\/www.valpak.com\/wp-content\/uploads\/2019\/02\/casual-dining-survey-resized.jpg",900,600,false],"crp_thumbnail":["https:\/\/www.valpak.com\/wp-content\/uploads\/2019\/02\/casual-dining-survey-resized.jpg",150,100,false]},"uagb_author_info":{"display_name":"Jessica Leone","author_link":"https:\/\/www.valpak.com\/advertise\/author\/jleone"},"uagb_comment_info":1,"uagb_excerpt":"Reading time: 3 minutes Valpak invited 14,700 consumers to participate in a survey on casual dining\/sit-down restaurants. Of the survey respondents, 57% receive Valpak in their mailboxes (43% don\u2019t). For the purposes of this survey, a \u201ccasual dining\/sit-down restaurant\u201d is defined as a restaurant that provides table service and often has a full bar with&hellip;","_links":{"self":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/posts\/16318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/comments?post=16318"}],"version-history":[{"count":8,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/posts\/16318\/revisions"}],"predecessor-version":[{"id":19432,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/posts\/16318\/revisions\/19432"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/media\/19413"}],"wp:attachment":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/media?parent=16318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/categories?post=16318"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/tags?post=16318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}