{"id":17283,"date":"2019-06-03T20:39:04","date_gmt":"2019-06-03T20:39:04","guid":{"rendered":"https:\/\/www.valpak.com\/?p=17283"},"modified":"2019-08-02T18:46:55","modified_gmt":"2019-08-02T18:46:55","slug":"subliminal-messages","status":"publish","type":"post","link":"https:\/\/www.valpak.com\/advertise\/blog\/subliminal-messages","title":{"rendered":"How to Use Subliminal Messages in Ads [Infographic]"},"content":{"rendered":"<p>As David Ogilvy, the \u201cFather of Advertising,\u201d once said, \u201cA good advertisement is one which sells the product without drawing attention to itself.\u201d<\/p>\n<p>Consider the ads you\u2019ve seen that, without realizing it, shifted your perception of a brand. Ads that reached you on a subliminal (or subconscious) level. From words with double meanings to hidden Easter eggs, clever and impactful subliminal messages are plentiful across advertising mediums.<\/p>\n<p>Everything from email campaigns and SEM landing pages to <a href=\"https:\/\/www.saybrook.edu\/unbound\/subliminal-advertising-has-gotten-more-powerful-its-time-fcc-keep\/\" target=\"_blank\" rel=\"nofollow noopener\">direct mail<\/a> and social media is fair game. This infographic explores how subliminal messaging works with examples and tips for your small business to reach your customers in unexpected ways.<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"img-responsive aligncenter wp-image-15254\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2019\/05\/subliminal_messages_IG.png\" alt=\"how to create subliminal messages infographic\" width=\"800\" height=\"5514\" \/><\/strong><\/p>\n<p>[siege_media_share_infographic]<\/p>\n<h3>Share this Image On Your Site<\/h3>\n<p><textarea style=\"width: 540px; height: 120px;\">&lt;\/p&gt;&lt;br \/&gt;<br \/>\n&lt;p&gt;&lt;strong&gt;Please include attribution to valpak.com with this graphic.&lt;\/strong&gt;&lt;\/p&gt;&lt;br \/&gt;<br \/>\n&lt;p&gt;&lt;a href=&#8217;https:\/\/www.valpak.com\/advertise\/blog\/subliminal-messages&#8217;&gt;&lt;img src=&#8217;https:\/\/www.valpak.com\/wp-content\/uploads\/2019\/05\/subliminal_messages_IG.png&#8217; alt=&#8217;subliminal messages&#8217; 540px border=&#8217;0&#8242; \/&gt;&lt;\/a&gt;&lt;\/p&gt;&lt;br \/&gt;<br \/>\n&lt;p&gt;<\/textarea><\/p>\n<p><span style=\"font-weight: 400;\">Customer perception affects not only who purchases your products or services, but also anyone who sees your brand without engaging. That\u2019s why it\u2019s important for small businesses to stay on top of clever or unique ways to keep customers surprised and delighted. Subliminal messaging is just one way to do so. Who knows, you may even encourage non-customers to share their perceptions with others who may be searching for a product or service just like yours.<\/span><\/p>\n<p>Sources: <a href=\"https:\/\/www.saybrook.edu\/unbound\/subliminal-advertising-has-gotten-more-powerful-its-time-fcc-keep\/\" target=\"_blank\" rel=\"nofollow noopener\">Saybrook University<\/a> | <a href=\"https:\/\/www.sciencedaily.com\/releases\/2008\/03\/080328085918.htm\" target=\"_blank\" rel=\"nofollow noopener\">Science Daily<\/a> | <a href=\"https:\/\/www.scientificamerican.com\/article\/a-short-history-of-the-rise-fall-and-rise-of-subliminal-messaging\/\" target=\"_blank\" rel=\"nofollow noopener\">Scientific American<\/a> | <a href=\"https:\/\/www.inc.com\/molly-reynolds\/9-companies-that-nailed-the-whole-surprise-and-del.html\" target=\"_blank\" rel=\"nofollow noopener\">Inc<\/a> | <a href=\"https:\/\/www.wsj.com\/articles\/behind-oscar-selfie-samsungs-ad-strategy-1393886249\" target=\"_blank\" rel=\"nofollow noopener\">WSJ<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As David Ogilvy, the \u201cFather of Advertising,\u201d once said, \u201cA good advertisement is one which sells the product without drawing attention to itself.\u201d Consider the ads you\u2019ve seen that, without realizing it, shifted your perception of a brand. Ads that reached you on a subliminal (or subconscious) level. From words with double meanings to hidden [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":17287,"comment_status":"open","ping_status":"open","sticky":false,"template":"siege-2018.php","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","_swt_meta_header_display":false,"_swt_meta_footer_display":false,"_swt_meta_site_title_display":false,"_swt_meta_sticky_header":false,"_swt_meta_transparent_header":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"class_list":["post-17283","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Use Subliminal Messages in Ads [Infographic]<\/title>\n<meta name=\"description\" content=\"This infographic explores how subliminal messaging works with 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