{"id":17395,"date":"2021-05-25T19:24:16","date_gmt":"2021-05-25T19:24:16","guid":{"rendered":"https:\/\/www.valpak.com\/?p=17395"},"modified":"2021-07-02T14:29:20","modified_gmt":"2021-07-02T14:29:20","slug":"best-times-to-reach-business-decision-maker","status":"publish","type":"post","link":"https:\/\/www.valpak.com\/advertise\/blog\/best-times-to-reach-business-decision-maker","title":{"rendered":"The Absolute Best Times to Reach Small Business Owners &#038; Decision-Makers"},"content":{"rendered":"<p>Poor communication has cost businesses a whopping $37 billion, according to a study by <a href=\"https:\/\/www.holmesreport.com\/latest\/article\/the-cost-of-poor-communications\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Holmes Report<\/a>. The study also found companies with leaders who are effective communicators had 47% higher returns over a 5-year period compared to those that didn\u2019t.<\/p>\n<p>Are you losing money because you\u2019re not communicating effectively?<\/p>\n<p>For customer-facing businesses, the answer is simple: improve customer service. <a href=\"https:\/\/info.microsoft.com\/rs\/157-GQE-382\/images\/dynamics365-en-global-state-customer-service.pdf\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">97 percent<\/a> of consumers said customer service was important when selecting or staying loyal to a brand. One of the most critical facets of customer service is proper communication; communication from leadership to employees and employees to customers.<\/p>\n<p>For B2B businesses, improved communication is crucial for increasing profits and earning client loyalty. But how? <strong>It all comes down to time.<\/strong><\/p>\n<p>You understand the value of your clients\u2019 time \u2013 after all, they\u2019re business owners and decision-makers just like you. And, just like you, they don\u2019t want to receive a sales call at 4:55 on Friday afternoon.<\/p>\n<p>When you plan your client correspondence, are you setting aside time that\u2019s convenient for <em>you<\/em> or best for <em>them<\/em>?<\/p>\n<p>To avoid missing out on big opportunities, businesses must find a winning communication formula. You could use trial and error or improve your odds with intelligent survey data. SalesFuel\u2019s &#8220;<a href=\"http:\/\/salesfuel.com\/selling-to-smbs\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Selling to SMBs Study<\/a>&#8221; breaks down the best times to reach decision makers\/business owners across several industries. Here are the key takeaways:<\/p>\n<h2><strong>Finance and Insurance<\/strong><\/h2>\n<p>Best day: Monday (ideal day for 62% of respondents)<\/p>\n<p>Best time: 9 to 11 a.m. (ideal time for 53% of respondents)<\/p>\n<h3><strong>Deep Dive: Financial Advisory Services <\/strong><\/h3>\n<p>Includes: financial planners\/consultants, daily money managers, asset management, wealth managers, retirement planning and related financial advisory services<\/p>\n<p>Top product categories:<\/p>\n<ul>\n<li>Business startup planning<\/li>\n<li>Education savings plans<\/li>\n<li>Financial education workshops<\/li>\n<li>Retirement planning<\/li>\n<li>Wealth management<sup>1<\/sup><\/li>\n<\/ul>\n<p>Annual advertising budget allocation: 62% non-digital, 38% digital marketing<sup>2<\/sup><\/p>\n<h3><strong>Deep Dive: Insurance Agents\/Companies<\/strong><\/h3>\n<p>Includes: vendors of home, life, business, casualty, disability, auto and other insurance policies<\/p>\n<p>Best sales months: Oct., Nov., Dec. (Qtr. 4)<sup>7<\/sup><\/p>\n<p>Top product categories:<\/p>\n<ul>\n<li>Homeowner insurance<\/li>\n<li>Life insurance<\/li>\n<li>Health insurance<\/li>\n<li>Liability<\/li>\n<li>Flood insurance<\/li>\n<li>Workers&#8217; compensation<\/li>\n<li>Auto insurance<sup>1<\/sup><\/li>\n<\/ul>\n<p>Annual advertising budget allocation: 62.3% non-digital, 37.7% digital<sup>2<\/sup><\/p>\n<h2><strong>Professional Services<\/strong><\/h2>\n<p>Best days: Tuesdays and Wednesdays (both ideal days for 49% of respondents)<\/p>\n<p>Best time: 11 a.m. to 1 p.m. (ideal time for 45% of respondents)<\/p>\n<h3><strong>Deep Dive: Accounting Services <\/strong><\/h3>\n<p>Includes: accountants, accounting consultants, CPA firms and tax preparation services<\/p>\n<p>Best sales months: Jan., Feb., March (Qtr. 1\/tax season)<sup>3<\/sup><\/p>\n<p>Annual advertising budget allocation: 67.6% non-digital, 32.4% digital<sup>2<\/sup><\/p>\n<h3><strong>Deep Dive: Attorneys\/Legal Services <\/strong><\/h3>\n<p>Includes: attorneys\/lawyers, such as those specializing in estate planning, worker&#8217;s compensation, criminal law, real estate and litigation<\/p>\n<p>Best sales months: July, Aug., Sept. (Qtr. 3)<sup>4<\/sup><\/p>\n<p>Annual advertising budget allocation: 67.5% non-digital, 32.5% digital<sup>2<\/sup><\/p>\n<h3><strong>Deep Dive: Real Estate<\/strong><\/h3>\n<p>Includes: agents and agencies that market residential, commercial and vacation real estate properties<\/p>\n<p>Best sales months: May, June, July<sup>5<\/sup><\/p>\n<p>Top advertising channels: signage, directories, internet, print<sup>1<\/sup><\/p>\n<p>Top methods of communication: email, telephone, text message and instant message (93% of agencies have a website.)<\/p>\n<p>Top real estate categories:<\/p>\n<ul>\n<li>Residential sales<\/li>\n<li>Commercial sales<\/li>\n<li>Property management<\/li>\n<li>Rental services<\/li>\n<li>Relocation services<\/li>\n<li>Land development<\/li>\n<li>Commercial appraisal<\/li>\n<li>Counseling<\/li>\n<li>International<\/li>\n<li>Auction<sup>6<\/sup><\/li>\n<\/ul>\n<h2><strong>Personal Services<\/strong><\/h2>\n<p>Best day: Wednesday (ideal day for 46% of respondents)<\/p>\n<p>Best time: 9 to 11 a.m. (ideal time for 48% of respondents)<\/p>\n<h3><strong>Deep Dive: Dry Cleaners <\/strong><\/h3>\n<p>Includes: dry cleaners and related laundry services<\/p>\n<p>Best sales months: Oct., Nov., Dec. (Qtr. 4)<sup>7<\/sup><\/p>\n<p>Target customers: Most customers are drawn from a 3-mile radius<sup>1<\/sup><\/p>\n<h3><strong>Deep Dive: Hair Salons \/ Stylists <\/strong><\/h3>\n<p>Includes: beauty salons and hair stylists<\/p>\n<p>Best sales months: April, May, June (prom\/wedding season)<sup>22<\/sup><\/p>\n<p>Advertising response rates (past 30 days):<\/p>\n<ul>\n<li>Direct mail: 37.6%<\/li>\n<li>Social media: 37%<\/li>\n<li>Mobile app\/text: 36%<\/li>\n<li>Sponsored search results (Google, Yahoo, Bing, etc.): 34.5%<\/li>\n<li>TV: 33.4%<sup>9<\/sup><\/li>\n<\/ul>\n<h3><strong>Deep Dive: Nail Salons<\/strong><\/h3>\n<p>Best sales months: April, May, June<sup>22<\/sup><\/p>\n<p>Top customers:<\/p>\n<ul>\n<li>Women 46 and over: 33.2%<\/li>\n<li>Women 36 to 45: 21.3%<\/li>\n<li>Women 26 to 35: 19.4%<\/li>\n<li>Women 21 to 25: 10.4%<sup>10<\/sup><\/li>\n<\/ul>\n<h2><strong>Retail<\/strong><\/h2>\n<p>Best day: Wednesday (ideal day for 60% of respondents)<\/p>\n<p>Best time: 9 to 11 a.m. (ideal time for 62% of respondents)<\/p>\n<h3><strong>Deep Dive: Department Stores <\/strong><\/h3>\n<p>Includes: traditional regional and chain department stores, but not discount department stores<\/p>\n<p>Best sales months: May, Nov., Dec.<sup>11<\/sup><\/p>\n<p>Annual advertising budget allocation: 74.9% non-digital, 25.1% digital<sup>2<\/sup><\/p>\n<h2><strong>Restaurant &amp; Food Service<\/strong><\/h2>\n<p>Best days: Tuesday (ideal day for 62% of respondents), Wednesday (ideal day for 69% of respondents)<\/p>\n<p>Best times: 9 to 11 a.m. (ideal time for 47% of respondents), 3 to 6 p.m. (ideal time for 41% of respondents)<\/p>\n<h3><strong>Deep Dive: Full-Service Restaurants <\/strong><\/h3>\n<p>Includes: ethnic restaurants, family restaurants, casual restaurants, diners, bistros, cafes and other restaurants<\/p>\n<p>Best sales months: May, June, Aug., Dec.<sup>12<\/sup><\/p>\n<p>* Full-service restaurants count on certain holidays to drive traffic. Valentine&#8217;s Day meals can drive a 67% increase in visitors compared to an average day.<sup>13<\/sup><\/p>\n<p>Annual advertising budget allocation: 67.1% non-digital, 32.9% digital<sup>2<\/sup><\/p>\n<h2><strong>Arts &amp; Entertainment<\/strong><\/h2>\n<p>Best day: Wednesday (ideal day for 59% of respondents)<\/p>\n<p>Best time: 11 a.m. to 1 p.m. (ideal time for 52% of respondents)<\/p>\n<h3><strong>Deep Dive: Bars &amp; Nightclubs <\/strong><\/h3>\n<p>Includes: sports bars, microbreweries, discos\/dance clubs, neighborhood bars, taverns, nightclubs, cocktail lounges, cabarets and comedy clubs<\/p>\n<p>Best sales months: March, Oct., Dec.<sup>14<\/sup><\/p>\n<p>Annual advertising budget allocation: 66.4% non-digital, 33.6% digital<sup>2<\/sup><\/p>\n<h3><strong>Deep Dive: Event Promoters <\/strong><\/h3>\n<p>Includes: promoters of concerts, sporting events, performing arts groups, operators of stadiums\/arenas<\/p>\n<p>Best sales months: May, June, July, Aug., Sept. (Event promoters with outdoor facilities for sporting and live music events report higher business activity in the summer months.)<sup>15<\/sup><\/p>\n<p>Advertising\/marketing budget: Approximately 10% of retail sales<sup>16<\/sup><\/p>\n<p>Top advertising media \u2013 B2B:<\/p>\n<ul>\n<li>Digital: 48% (includes webinars, search, social, mobile, video)<\/li>\n<li>Print: 20% (includes direct mail, directories, newsletters)<\/li>\n<li>TV\/radio\/cinema: 19%<\/li>\n<li>In-person events: 10%<\/li>\n<li>Out of home (OOH), PR, other: 4%<sup>17<\/sup><\/li>\n<\/ul>\n<h3><strong>Deep Dive: Family Entertainment Centers <\/strong><\/h3>\n<p>Includes: family entertainment centers, children&#8217;s entertainment centers, arcades, indoor play centers, trampoline parks, haunted houses, laser tag centers, go-kart tracks, social gaming venues and roller rinks<\/p>\n<p>Best sales months: Jan., Feb., March, June, July, Aug., Sept. (Qtrs. 1 &amp; 3)<sup>18<\/sup><\/p>\n<p>Top advertising media: TV, radio, print, interactive, email, social media, in-store<sup>18<\/sup><\/p>\n<p>Advertising response rates (past 30 days):<\/p>\n<ul>\n<li>Social media: 40.1%<\/li>\n<li>Direct mail: 38.8%<\/li>\n<li>Sponsored search results (Google, Yahoo, Bing, etc.): 37.1%<\/li>\n<li>Mobile app\/text 35.9%<\/li>\n<li>TV: 35.3%<sup>9<\/sup><\/li>\n<\/ul>\n<h2><strong>Health Care Services <\/strong><\/h2>\n<p>Best day: Wednesday (ideal day for 69% of respondents)<\/p>\n<p>Best time: 9 to 11 a.m. (ideal time for 47% of respondents)<\/p>\n<h3><strong>Deep Dive: Dentists &amp; Orthodontists <\/strong><\/h3>\n<p>Includes: providers of dental care, cleaning, tooth whitening, implants, bridges, cosmetic correction and teeth alignment<\/p>\n<p>Best sales months: Feb., March, April, May, June, Aug., Dec. (Qtrs. 1 &amp; 2 account for 52% of annual revenue)<sup>19<\/sup><\/p>\n<p>Annual advertising budget allocation: 78.3% non-digital, 21.7% digital<sup>2<\/sup><\/p>\n<p>How they spend their advertising budget:<\/p>\n<ul>\n<li>Direct mail: 39.2%<\/li>\n<li>Digital marketing: 21.2%<\/li>\n<li>TV: 13%<\/li>\n<li>All others: 26.6%<\/li>\n<\/ul>\n<h3><strong>Deep Dive: Doctors <\/strong><\/h3>\n<p>Includes: general practitioners and family doctors<\/p>\n<p>Best sales months: Oct., Nov., Dec. (Qtr. 4)<sup>20<\/sup><\/p>\n<p>Annual advertising budget allocation: 78.4% non-digital, 21.6% digital<sup>2<\/sup><\/p>\n<h3><strong>Deep Dive: Optical Stores\/Optometrists <\/strong><\/h3>\n<p>Includes: retailers and\/or licensed professionals who perform basic eye exams and sell eyewear, glasses, frames, lenses, contact lenses, sunglasses and accessories<\/p>\n<p>Annual advertising budget allocation: 78.1% non-digital, 21.9% digital<sup>2<\/sup><\/p>\n<p>Top advertising media: direct mail coupons, TV, radio, newspaper inserts\/run-of-press, yellow pages, internet searches, social media and point-of-purchase displays<sup>1<\/sup><\/p>\n<p>Target customers: Most customers are drawn from a 3-mile radius<sup>1<\/sup><\/p>\n<h2><strong>Key Takeaways<\/strong><\/h2>\n<p>Effective B2B communication starts with reaching out to clients at a time they prefer and find convenient. Most small business owners and decision-makers who participated in the study prefer to be contacted:<\/p>\n<h4><strong>Tuesdays (48%) or Wednesdays (52%) between 9 and 11 a.m.<\/strong><\/h4>\n<p>It\u2019s also worth noting that the industries in the study allocate more of their advertising budget to traditional advertising \u2013 like direct mail \u2013 than digital marketing. However, it\u2019s proven that blending the two results in more successful campaigns. Valpak, the national leader in targeted direct mail, is also a <a href=\"https:\/\/www.valpak.com\/advertise\/products-services\/sem\/google-partner-program\">Google Premier Partner<\/a>. Partnering with Valpak ensures you\u2019re getting the most out of your advertising budget by utilizing a multichannel marketing approach to improve your <a href=\"https:\/\/www.valpak.com\/advertise\/products-services\/roi\">ROI<\/a>. Contact your local Valpak marketing rep, who can walk you through how you can reach thousands of targeted households that earn 32% more income than the national average.<sup>21<\/sup><\/p>\n<p>* All stats and figured from &#8220;deep dive&#8221; categories are based on the Tampa-St. Petersburg-Clearwater, FL metro market.<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"img-responsive aligncenter wp-image-15254\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2019\/08\/FINAL-BestTimeToReachSMB_Infographic5.jpg\" alt=\"reaching smbs\" width=\"800\" height=\"5514\" \/><\/strong><\/p>\n<p>[siege_media_share_infographic]<\/p>\n<h3>Share this Image On Your Site<\/h3>\n<p><textarea style=\"width: 540px; height: 120px;\">&lt;\/p&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;<br \/>\n&lt;p&gt;&lt;strong&gt;Please include attribution to valpak.com with this graphic.&lt;\/strong&gt;&lt;\/p&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;<br \/>\n&lt;p&gt;&lt;a href=&#8217;https:\/\/www.valpak.com\/advertise\/blog\/best-times-to-reach-business-decision-maker&#8217;&gt;&lt;img src=&#8217;https:\/\/www.valpak.com\/wp-content\/uploads\/2019\/08\/FINAL-BestTimeToReachSMB_Infographic5.jpg&#8217; alt=&#8217;reaching smbs&#8217; 540px border=&#8217;0&#8242; \/&gt;&lt;\/a&gt;&lt;\/p&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;<br \/>\n&lt;p&gt;<\/textarea><\/p>\n<p><strong>Sources: <\/strong>1. SalesFuel, 2019. 2. 2018 BIA Advisory Services Local Market Forecasts. 3. Bureau of the Census, &#8220;Table 1. Estimated Quarterly Revenue for Service Firms, Not Seasonally Adjusted,&#8221; July 2018. 4. Census.gov, &#8220;5411: Legal Services: U.S. Total \u2014 Seasonally Adjusted Total Revenue [Millions of Dollars],&#8221; May 2019. 5. Bureau of the Census, &#8220;New Residential Sales Historical Data, Sales of Existing Homes by Month &#8211; Not Seasonally Adjusted,&#8221; Sept. 2016. 6. National Association of Realtors, &#8220;2017 Profile of Home Buyers and Sellers,&#8221; May 2018. 7. Census.gov, &#8220;Table A1. Selected Services &#8211; Advance Estimated Quarterly Revenue for Employer Firms, Not Seasonally Adjusted,&#8221; Feb. 2018. 8. WCKCleaners.com, &#8220;Things to Know About Dry Cleaning,&#8221; July 2016. 9. 2020 AudienceSCAN\u00ae. 10. Nails Magazine, &#8220;2017-18 The Big Book,&#8221; May 2019.<br \/>\n11. Monthly Retail Trade Survey, U.S. Census Bureau, &#8220;Estimates of Monthly Retail and Food Services Sales by Kind of Business.&#8221; 12. Bureau of the Census, &#8220;Estimates of Monthly Retail and Food Services Sales by Kind of Business: 2018,&#8221; May 2019. 13. According to a recent survey, modernrestaurantmanagement.com, May 2018. 14. Bureau of the Census, &#8220;Estimates of Monthly Retail and Food Services Sales by Kind of Business: 2017,&#8221; Feb. 2018. 15. United States Securities and Exchange Commission, Live Nation 10-K, Sept. 2018. 16. Bizzabo.com, &#8220;Event Marketing Budgets,&#8221; Sept. 2018. 17. Outsellinc.com, &#8220;Advancing the Business of Data and Information,&#8221; Dec. 2017. 18. United States Securities and Exchange Commission, CEC Entertainment, Inc.: 10-K, Oct. 2017. 19. Bureau of the Census, &#8220;Quarterly Selected Services Estimates, Second Quarter 2018,&#8221; Oct. 2018. 20. EyecareBusiness.com, &#8220;2017 Top 10 Mega Market Trends.&#8221; Nov. 2017. 21. Claritas data with current year projections, Jan. 2021 (compared to the average U.S. consumer). 22. SalesFuel, 2018.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Poor communication has cost businesses a whopping $37 billion, according to a study by Holmes Report. The study also found companies with leaders who are effective communicators had 47% higher returns over a 5-year period compared to those that didn\u2019t. Are you losing money because you\u2019re not communicating effectively? For customer-facing businesses, the answer is [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":21318,"comment_status":"open","ping_status":"open","sticky":false,"template":"siege-2018.php","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","_swt_meta_header_display":false,"_swt_meta_footer_display":false,"_swt_meta_site_title_display":false,"_swt_meta_sticky_header":false,"_swt_meta_transparent_header":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"class_list":["post-17395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Best Times to Business Reach Decision Makers by Industry<\/title>\n<meta name=\"description\" content=\"Having trouble closing a sale? 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