{"id":21802,"date":"2021-10-26T13:58:20","date_gmt":"2021-10-26T13:58:20","guid":{"rendered":"https:\/\/www.valpak.com\/?p=21802"},"modified":"2021-10-26T14:17:56","modified_gmt":"2021-10-26T14:17:56","slug":"small-business-guide-to-building-an-effective-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.valpak.com\/advertise\/blog\/small-business-guide-to-building-an-effective-marketing-strategy","title":{"rendered":"Small Business Guide to Building an Effective Marketing Strategy"},"content":{"rendered":"<p><em>Reading time: 1 minute<\/em><\/p>\n<p>The best marketing doesn\u2019t have to be clever, creative or funny. <strong>It just has to be effective. <\/strong>So, how do you build an effective marketing strategy?<\/p>\n<p>Our guide will help you develop a plan that accomplishes your goals (within budget) and delivers a solid return on investment. We take a look at the 5 steps to building a strong, effective and affordable marketing strategy, including:<\/p>\n<ol>\n<li>Identifying your target<\/li>\n<li>Understanding &#8220;WIIFM&#8221;<\/li>\n<li>Prioritizing pain points<\/li>\n<li>Delivering a clear message<\/li>\n<li>Developing a marketing plan<\/li>\n<\/ol>\n<p>Creating a solid marketing plan will help you consider the big picture. Use it as a reference for deciding the direction of your sales efforts, advertising and other marketing-related matters.<\/p>\n<p><iframe style=\"width: 700px; height: 400px;\" src=\"https:\/\/online.fliphtml5.com\/czkx\/aokb\/\" frameborder=\"0\" scrolling=\"no\" seamless=\"seamless\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Our <a href=\"https:\/\/go.valpak.com\/Small-Business-Marketing-Plan-Template\">Small Business Marketing Plan Template<\/a> is a complementary piece to the Guide to Building an Effective Marketing Strategy. Use it to ensure you&#8217;re prioritizing your goals and identifying the steps needed to achieve them. You can also download the guide in PDF format <a href=\"https:\/\/go.valpak.com\/Building-Effective-Marketing-Strategy\">here<\/a>.<\/p>\n<p>If you run into questions and roadblocks that make the process a little more complicated, <a href=\"https:\/\/www.valpak.com\/advertise\/franchise-offices\">reach out to a marketing professional at Valpak<\/a> today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reading time: 1 minute The best marketing doesn\u2019t have to be clever, creative or funny. It just has to be effective. So, how do you build an effective marketing strategy? Our guide will help you develop a plan that accomplishes your goals (within budget) and delivers a solid return on investment. We take a look [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":21803,"comment_status":"closed","ping_status":"open","sticky":false,"template":"siege-2018.php","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","_swt_meta_header_display":false,"_swt_meta_footer_display":false,"_swt_meta_site_title_display":false,"_swt_meta_sticky_header":false,"_swt_meta_transparent_header":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[20,1],"tags":[],"class_list":["post-21802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertise","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Small Business Guide to Building an Effective Marketing Strategy<\/title>\n<meta name=\"description\" content=\"The best marketing isn&#039;t clever, creative or funny; it&#039;s effective. Our guide to building an effective marketing strategy can help.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.valpak.com\/advertise\/blog\/small-business-guide-to-building-an-effective-marketing-strategy\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Small Business Guide to Building an Effective Marketing Strategy\" \/>\n<meta property=\"og:description\" content=\"The best marketing isn&#039;t clever, creative or funny; it&#039;s effective. Our guide to building an effective marketing strategy can help.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.valpak.com\/advertise\/blog\/small-business-guide-to-building-an-effective-marketing-strategy\" \/>\n<meta property=\"og:site_name\" content=\"Valpak Advertising\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ValpakAdvertising\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-26T13:58:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-26T14:17:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2021\/10\/business-lady-on-computer-feat.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jessica Leone\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@valpak\" \/>\n<meta name=\"twitter:site\" content=\"@valpak\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jessica Leone\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.valpak.com\/advertise\/blog\/small-business-guide-to-building-an-effective-marketing-strategy\",\"url\":\"https:\/\/www.valpak.com\/advertise\/blog\/small-business-guide-to-building-an-effective-marketing-strategy\",\"name\":\"Small Business Guide to Building an Effective Marketing Strategy\",\"isPartOf\":{\"@id\":\"https:\/\/www.valpak.com\/advertise\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.valpak.com\/advertise\/blog\/small-business-guide-to-building-an-effective-marketing-strategy#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.valpak.com\/advertise\/blog\/small-business-guide-to-building-an-effective-marketing-strategy#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.valpak.com\/wp-content\/uploads\/2021\/10\/business-lady-on-computer-feat.jpg\",\"datePublished\":\"2021-10-26T13:58:20+00:00\",\"dateModified\":\"2021-10-26T14:17:56+00:00\",\"author\":{\"@id\":\"https:\/\/www.valpak.com\/advertise\/#\/schema\/person\/f9e1a807c0d7a66a67c7e7e149cd552c\"},\"description\":\"The best marketing isn't clever, creative or funny; it's effective. 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