{"id":23245,"date":"2025-09-24T15:01:27","date_gmt":"2025-09-24T15:01:27","guid":{"rendered":"https:\/\/www.valpak.com\/?p=23245"},"modified":"2025-09-24T15:01:28","modified_gmt":"2025-09-24T15:01:28","slug":"holiday-spending","status":"publish","type":"post","link":"https:\/\/www.valpak.com\/advertise\/blog\/holiday-spending","title":{"rendered":"Holiday Spending Survey: Consumers eager to shop, celebrate and save"},"content":{"rendered":"\n

Valpak\u00ae and market research firm PureSpectrum<\/a> partnered up once again to zero in on consumer holiday shopping season habits and behaviors. Survey findings show that, in line with last year, there continues to be an overall desire to maintain holiday purchases this year. Use this data to understand how shoppers approach holiday spending and to develop a better holiday marketing strategy.<\/p>\n\n\n\n

Let’s begin<\/h2>\n\n\n\n

One thing people often forget as they rush to please loved ones during the holiday madness is themselves. Not only do we do some self-reflection during this time of year, but we also deserve some self-care. So, our first big question before we forget about ourselves while thinking about others is ways to destress during the holidays. 70%<\/strong> of Americans plan to spend time with friends \/ family during the holidays to achieve that so-needed destressing. Last year, in second place (33%<\/strong>), consumers opted for a bit of me-time shopping (i.e., retail therapy), with the utmost honesty, to unwind during those chaotic days. However, pleasing loved ones with a bit of confectionery creation, such as baking holiday desserts, took that spot this year with 35%<\/strong>. Companies can boost their holiday spirit by offering discounts and deals to those seeking holiday help and healing.<\/p>\n\n\n\n

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“I really enjoy the holiday season. I really wish that stores or businesses would lower prices instead of raising prices during this time.”<\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\n

Americans\u2019 holiday shopping plans<\/h2>\n\n\n\n

74%<\/strong> of respondents purchase at least some holiday gifts before November, while 27%<\/strong> shop for the holiday season year-round. When it comes to in-store or online shopping, average responses in past holiday surveys have shown a reasonably even split between in-store and online shopping, meaning that the game is pretty much on year-round. Businesses that capitalize on this behavior by always advertising <\/a>can benefit most\u2014and then make a killing once the holiday rush rolls around.<\/p>\n\n\n\n

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More than half of Americans surveyed (63%<\/strong>) plan to save money by shopping on major spending holidays. The most popular holiday shopping day for consumer spending is Black Friday<\/a>, followed closely by Cyber Monday.<\/p>\n\n\n\n

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\"calendar<\/figure>\n\n\n\n

Holiday shopping behaviors<\/h2>\n\n\n\n

83%<\/strong> of respondents purchase gifts from stores they normally don\u2019t shop at during the holiday season (at least sometimes).<\/p>\n\n\n\n

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This was a common theme, with 58%<\/strong> making gift-buying decisions based on finding the lowest price.<\/p>\n\n\n\n

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There is no question that data-backed strategies, a smartly designed campaign<\/a> combined with properly placed promotions that find the right audience at the right time (when potential consumers are actively searching for products and services) bring in new customers that share a high probability of becoming loyal \/ returning customers if the discounts and deals promised deliver.<\/p>\n\n\n\n