{"id":23471,"date":"2025-06-16T19:50:12","date_gmt":"2025-06-16T19:50:12","guid":{"rendered":"https:\/\/www.valpak.com\/?p=23471"},"modified":"2025-06-17T15:05:32","modified_gmt":"2025-06-17T15:05:32","slug":"consumer-dining-survey-results-ad-coupon-preferences","status":"publish","type":"post","link":"https:\/\/www.valpak.com\/advertise\/blog\/consumer-dining-survey-results-ad-coupon-preferences","title":{"rendered":"U.S. consumer dining survey results: Ad \/ coupon preferences of today&#8217;s diners"},"content":{"rendered":"\n<p>Valpak\u00ae surveyed over 1,700 U.S. adults to determine what influences their dining choices and motivates them to try or switch restaurants based on incentives. Our dining \/ restaurant survey responses build on that data, demonstrating the impact of rising food costs at the counter, in the drive-thru, at the table, at checkout and at the door. We asked consumers where they want to see Valpak coupons baked into their food shopping and dining experiences. This customer feedback delivered valuable insight that may surprise you or\u2014NOT, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Top reasons to select a particular restaurant or takeout establishment<\/li>\n\n\n\n<li><strong>76%<\/strong> said receiving a coupon or deal motivates them to explore new restaurants<\/li>\n\n\n\n<li>The coupons most likely to be redeemed (<strong>78%<\/strong> chose buy one, get one free)<\/li>\n\n\n\n<li>The top brands with the most desired coupons, including burger, chicken, sandwich, Mexican, pizza, coffee &amp; snack restaurants, and more<\/li>\n\n\n\n<li>From Little Greek to McDonald&#8217;s to KFC (and more), the direct mail ads consumers are most likely to respond to<\/li>\n<\/ul>\n\n\n\n<p>Use these online survey results \/ insights to develop and improve your next marketing strategy and make smarter, more <a href=\"https:\/\/www.valpak.com\/advertise\/solutions\">effective dining advertising<\/a> decisions that will attract customers!<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>&#8220;As someone on fixed income, I&#8217;m a firm believer in saving money with coupons, especially food and eating out. Prices have gotten ridiculously high, and every dollar counts when you need fast food or just want to treat yourself to something special.&#8221;<\/em><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-coupon-in-the-mail-is-as-trusted-as-paper-currency\">A coupon in the mail is as trusted as paper currency<\/h2>\n\n\n\n<p><strong>70% <\/strong>of respondents said they prefer to receive coupons \/ ads from restaurants in the mail, followed closest by those who chose email (<strong>59%<\/strong>).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-do-you-most-prefer-to-receive-ads-from-restaurants\">How do you most prefer to receive ads from restaurants?<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"487\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/1-How-do-you-prefer-to-receive-coupons-deals-from-restaurants-1024x487.png\" alt=\"graph of how consumers would like to receive coupons\" class=\"wp-image-27948\" srcset=\"https:\/\/www.valpak.com\/wp-content\/uploads\/1-How-do-you-prefer-to-receive-coupons-deals-from-restaurants-1024x487.png 1024w, https:\/\/www.valpak.com\/wp-content\/uploads\/1-How-do-you-prefer-to-receive-coupons-deals-from-restaurants-300x143.png 300w, https:\/\/www.valpak.com\/wp-content\/uploads\/1-How-do-you-prefer-to-receive-coupons-deals-from-restaurants-768x365.png 768w, https:\/\/www.valpak.com\/wp-content\/uploads\/1-How-do-you-prefer-to-receive-coupons-deals-from-restaurants-1536x731.png 1536w, https:\/\/www.valpak.com\/wp-content\/uploads\/1-How-do-you-prefer-to-receive-coupons-deals-from-restaurants-2048x975.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-motivating-consumers-to-try-something-different-for-a-change\">Motivating consumers to try something different for a change<\/h2>\n\n\n\n<p>What does it take to encourage consumers to try something new? <strong>76%<\/strong> said to receive a coupon or offer in the mail, while <strong>73%<\/strong> said it depends on the variety and the type of cuisine available.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-which-of-the-following-would-most-likely-motivate-you-to-try-a-restaurant\">Which of the following would most likely motivate you to try a restaurant?<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"570\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2-Which-of-the-following-would-motivate-you-to-try-a-new-restaurant-1024x570.png\" alt=\"graph of types of coupons that motivate consumers\" class=\"wp-image-27951\" srcset=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2-Which-of-the-following-would-motivate-you-to-try-a-new-restaurant-1024x570.png 1024w, https:\/\/www.valpak.com\/wp-content\/uploads\/2-Which-of-the-following-would-motivate-you-to-try-a-new-restaurant-300x167.png 300w, https:\/\/www.valpak.com\/wp-content\/uploads\/2-Which-of-the-following-would-motivate-you-to-try-a-new-restaurant-768x428.png 768w, https:\/\/www.valpak.com\/wp-content\/uploads\/2-Which-of-the-following-would-motivate-you-to-try-a-new-restaurant-1536x856.png 1536w, https:\/\/www.valpak.com\/wp-content\/uploads\/2-Which-of-the-following-would-motivate-you-to-try-a-new-restaurant-2048x1141.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-popular-cuisine-types-and-the-choices-and-variety-out-there\">Popular cuisine types and the choices and variety out there<\/h2>\n\n\n\n<p>Favorite restaurant types consumers would most like to receive coupons from are no surprise: Pizza took the top spot with <strong>76%<\/strong> of respondents, with Italian next (<strong>72%<\/strong>) and Mexican close behind at <strong>68%<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-which-types-of-restaurants-would-you-most-like-to-receive-coupons-from\">Which types of restaurants would you most like to receive coupons from?<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"504\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/3-Which-types-of-restaurants-would-you-like-to-receive-coupons-from-1024x504.png\" alt=\"types of restuarants consumers want coupons from\" class=\"wp-image-27953\" srcset=\"https:\/\/www.valpak.com\/wp-content\/uploads\/3-Which-types-of-restaurants-would-you-like-to-receive-coupons-from-1024x504.png 1024w, https:\/\/www.valpak.com\/wp-content\/uploads\/3-Which-types-of-restaurants-would-you-like-to-receive-coupons-from-300x148.png 300w, https:\/\/www.valpak.com\/wp-content\/uploads\/3-Which-types-of-restaurants-would-you-like-to-receive-coupons-from-768x378.png 768w, https:\/\/www.valpak.com\/wp-content\/uploads\/3-Which-types-of-restaurants-would-you-like-to-receive-coupons-from-1536x756.png 1536w, https:\/\/www.valpak.com\/wp-content\/uploads\/3-Which-types-of-restaurants-would-you-like-to-receive-coupons-from-2048x1008.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-other-popular-types-of-food-beverage-businesses-that-people-enjoy\">Other popular types of food \/ beverage businesses that people enjoy<\/h2>\n\n\n\n<p><strong>88% <\/strong>of respondents like receiving coupons for grocery stores, while <strong>62%<\/strong> chose ice cream \/ yogurt shops\u2014consumers like an adventure and get excited about product discoveries outside local restaurants and fast food.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-which-other-types-of-food-beverage-businesses-would-you-most-like-to-receive-coupons-from\">Which other types of food \/ beverage businesses would you most like to receive coupons from?<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"603\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/4-Which-other-types-of-food-and-beverage-businesses-would-you-like-to-receive-coupons-deals-from-1024x603.png\" alt=\"Other types of food and beverage coupons wanted\" class=\"wp-image-27955\" srcset=\"https:\/\/www.valpak.com\/wp-content\/uploads\/4-Which-other-types-of-food-and-beverage-businesses-would-you-like-to-receive-coupons-deals-from-1024x603.png 1024w, https:\/\/www.valpak.com\/wp-content\/uploads\/4-Which-other-types-of-food-and-beverage-businesses-would-you-like-to-receive-coupons-deals-from-300x177.png 300w, https:\/\/www.valpak.com\/wp-content\/uploads\/4-Which-other-types-of-food-and-beverage-businesses-would-you-like-to-receive-coupons-deals-from-768x452.png 768w, https:\/\/www.valpak.com\/wp-content\/uploads\/4-Which-other-types-of-food-and-beverage-businesses-would-you-like-to-receive-coupons-deals-from-1536x904.png 1536w, https:\/\/www.valpak.com\/wp-content\/uploads\/4-Which-other-types-of-food-and-beverage-businesses-would-you-like-to-receive-coupons-deals-from-2048x1206.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-motivates-consumers-and-brings-them-to-your-business-over-another\">What motivates consumers and brings them to your business over another?<\/h2>\n\n\n\n<p>Something for something is a straightforward face-value deal to understand, and why &#8220;buy one, get one free&#8221; took the top spot with <strong>78%<\/strong> in restaurant coupons most likely to be redeemed\u2014followed by &#8220;dollars off purchase&#8221; (<strong>74%)<\/strong> and &#8220;free menu item&#8221; (<strong>67%<\/strong>).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-which-types-of-restaurant-coupons-are-you-most-likely-to-redeem\">Which types of restaurant coupons are you most likely to redeem?<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/5-Which-types-of-restaurant-offers-would-you-like-to-receive-1024x535.png\" alt=\"types of restaurants coupons people want\" class=\"wp-image-27957\" srcset=\"https:\/\/www.valpak.com\/wp-content\/uploads\/5-Which-types-of-restaurant-offers-would-you-like-to-receive-1024x535.png 1024w, https:\/\/www.valpak.com\/wp-content\/uploads\/5-Which-types-of-restaurant-offers-would-you-like-to-receive-300x157.png 300w, https:\/\/www.valpak.com\/wp-content\/uploads\/5-Which-types-of-restaurant-offers-would-you-like-to-receive-768x401.png 768w, https:\/\/www.valpak.com\/wp-content\/uploads\/5-Which-types-of-restaurant-offers-would-you-like-to-receive-1536x802.png 1536w, https:\/\/www.valpak.com\/wp-content\/uploads\/5-Which-types-of-restaurant-offers-would-you-like-to-receive-2048x1070.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-much-do-star-ratings-matter-to-consumers\">How much do star ratings matter to consumers?<br><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1001\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/6-I-consider-restaurant-star-rating-of-at-least-1024x1001.png\" alt=\"what star ratings consumers allow\" class=\"wp-image-27931\" srcset=\"https:\/\/www.valpak.com\/wp-content\/uploads\/6-I-consider-restaurant-star-rating-of-at-least-1024x1001.png 1024w, https:\/\/www.valpak.com\/wp-content\/uploads\/6-I-consider-restaurant-star-rating-of-at-least-300x293.png 300w, https:\/\/www.valpak.com\/wp-content\/uploads\/6-I-consider-restaurant-star-rating-of-at-least-768x751.png 768w, https:\/\/www.valpak.com\/wp-content\/uploads\/6-I-consider-restaurant-star-rating-of-at-least-1536x1502.png 1536w, https:\/\/www.valpak.com\/wp-content\/uploads\/6-I-consider-restaurant-star-rating-of-at-least-2048x2002.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Depends on who you ask. Restaurant experience and the star-rating system seem to have some wiggle room. While <strong>34%<\/strong> of respondents said it has to be a 4-star or above, <strong>32%<\/strong> said that star ratings don&#8217;t matter at all.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-from-the-screen-or-page-to-your-phone-qr-codes-have-changed-the-game\">From the screen or page to your phone, QR codes have changed the game<\/h2>\n\n\n\n<p><strong>62% <\/strong>of respondents prefer to receive a link to coupon offers or deals from a QR code;<strong> 61% <\/strong>want to view the menu; <strong>21% <\/strong>appreciate a map to the restaurant location; <strong>18% <\/strong>like to see the food delivery and takeout options.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-if-you-received-an-ad-from-a-restaurant-with-a-qr-code-which-of-the-following-would-you-prefer-that-it-link-to\">If you received an ad from a restaurant with a QR code, which of the following would you prefer that it link to?<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"482\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/7-If-you-received-an-ad-from-a-restaurant-with-a-QR-code-what-would-you-want-it-to-link-to-1024x482.png\" alt=\"where consumers want QR codes to link\" class=\"wp-image-27959\" srcset=\"https:\/\/www.valpak.com\/wp-content\/uploads\/7-If-you-received-an-ad-from-a-restaurant-with-a-QR-code-what-would-you-want-it-to-link-to-1024x482.png 1024w, https:\/\/www.valpak.com\/wp-content\/uploads\/7-If-you-received-an-ad-from-a-restaurant-with-a-QR-code-what-would-you-want-it-to-link-to-300x141.png 300w, https:\/\/www.valpak.com\/wp-content\/uploads\/7-If-you-received-an-ad-from-a-restaurant-with-a-QR-code-what-would-you-want-it-to-link-to-768x362.png 768w, https:\/\/www.valpak.com\/wp-content\/uploads\/7-If-you-received-an-ad-from-a-restaurant-with-a-QR-code-what-would-you-want-it-to-link-to-1536x723.png 1536w, https:\/\/www.valpak.com\/wp-content\/uploads\/7-If-you-received-an-ad-from-a-restaurant-with-a-QR-code-what-would-you-want-it-to-link-to-2048x964.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-top-10-requested-restaurant-chain-coupons\">Top 10 requested restaurant chain coupons<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Olive Garden (<strong>61.8%<\/strong>)<\/li>\n\n\n\n<li>Chick-fil-A (<strong>60.2%<\/strong>)<\/li>\n\n\n\n<li>Wendy&#8217;s (<strong>59.7%<\/strong>)<\/li>\n\n\n\n<li>Texas Roadhouse (<strong>58.4%<\/strong>)<\/li>\n\n\n\n<li>McDonald&#8217;s (<strong>56.8%<\/strong>)<\/li>\n\n\n\n<li>Subway (<strong>56%<\/strong>)<\/li>\n\n\n\n<li>Taco Bell (<strong>55%<\/strong>)<\/li>\n\n\n\n<li>Dunkin (<strong>54.5%<\/strong>)<\/li>\n\n\n\n<li>Applebee&#8217;s (<strong>54.3%<\/strong>)<\/li>\n\n\n\n<li>KFC (<strong>53.7%<\/strong>)<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-highlights-by-category\">Highlights by Category<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Hamburger: Wendy\u2019s, with&nbsp;<strong>59.7%,<\/strong>&nbsp;takes a bigger bite than McDonald\u2019s at&nbsp;<strong>56.8%<\/strong><\/li>\n\n\n\n<li>Chicken: Chick-fil-A (<strong>60.2%<\/strong>) says \u201cno way\u201d to KFC (<strong>53.7%<\/strong>) on the chicken scene<\/li>\n\n\n\n<li>Sit-Down: Olive Garden\u2019s&nbsp;<strong>61.8%<\/strong>&nbsp;bests closest contender, Texas Roadhouse (<strong>58.4%<\/strong>)<\/li>\n\n\n\n<li>Pizza: No one outpizzas the Hut at&nbsp;<strong>51.3%<\/strong>, except for Domino\u2019s&nbsp;(<strong>51.5%<\/strong>)<\/li>\n\n\n\n<li>Grocery: Walmart (<strong>69.9%<\/strong>) checks out over Aldi\u2019s&nbsp;<strong>51.5%<\/strong>&nbsp;to take top-shelf place<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-plus-consumers-react-to-ads\">Plus, consumers react to ads<\/h3>\n\n\n\n<p>We showed our panel of consumers images of ads and asked them how likely they were to respond to a direct mail ad from each brand we presented. The results for Wendy&#8217;s, KFC, Arby&#8217;s, and more are included in the category sections.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-burger-restaurants-i-burger-your-pardon\">Burger restaurants: I burger your pardon?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"402\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/mcdonalds-ad-blue-1024x402.jpg\" alt=\"blue envelope coupon ad of McDonald's\" class=\"wp-image-27802\" srcset=\"https:\/\/www.valpak.com\/wp-content\/uploads\/mcdonalds-ad-blue-1024x402.jpg 1024w, https:\/\/www.valpak.com\/wp-content\/uploads\/mcdonalds-ad-blue-300x118.jpg 300w, https:\/\/www.valpak.com\/wp-content\/uploads\/mcdonalds-ad-blue-768x301.jpg 768w, https:\/\/www.valpak.com\/wp-content\/uploads\/mcdonalds-ad-blue.jpg 1122w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>&#8220;I go to McDonald&#8217;s a few times a week. I have their gift card and live walking distance from a McDonald&#8217;s.&#8221;<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Personal preferences are important (just ask Goldilocks), but when it comes to burger menu items and how it\u2019s made, U.S. consumers don\u2019t mess around. Everything on it? Cheese or no cheese, well-done or medium, pickles or onions, mustard or ketchup, bun or protein style, the list goes on and on to get an individual the burger that is served hot and just right for them. So, grill masters and burger lovers, get ready because here are the top 5 hamburger restaurants people want to receive Valpak coupons from.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-top-5-requested-burger-chain-coupons\">Top 5 requested burger chain coupons<\/h3>\n\n\n\n<div class=\"top-logos\">\n<div>\n<h3>1<\/h3>\n<figure><img decoding=\"async\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/04\/Wendys-logo.png\" alt=\"Wendy's Logo\"><\/figure><div><\/div>\n<\/div>\n<div>\n<h3>2<\/h3>\n<figure><img decoding=\"async\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/04\/McDonalds-logo.jpg\" alt=\"McDonalds Logo\"><\/figure><div><\/div>\n<\/div>\n<div>\n<h3>3<\/h3>\n<figure><img decoding=\"async\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/04\/Burger-King-logo.png\" alt=\"Burger King Logo\"><\/figure><div><\/div>\n<\/div>\n<div>\n<h3>4<\/h3>\n<figure><img decoding=\"async\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/04\/Five-Guys-logo.jpg\" alt=\"Five Guys Logo\"><\/figure><div><\/div>\n<\/div>\n<div>\n<h3>5<\/h3>\n<figure><img decoding=\"async\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/Culvers-logo.png\" alt=\"Culvers Logo\"><\/figure><div><\/div>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"797\" height=\"632\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/wendys-ad-reaction.jpg\" alt=\"Image of a Wendy's ad\" class=\"wp-image-27896\" srcset=\"https:\/\/www.valpak.com\/wp-content\/uploads\/wendys-ad-reaction.jpg 797w, https:\/\/www.valpak.com\/wp-content\/uploads\/wendys-ad-reaction-300x238.jpg 300w, https:\/\/www.valpak.com\/wp-content\/uploads\/wendys-ad-reaction-768x609.jpg 768w\" sizes=\"auto, (max-width: 797px) 100vw, 797px\" \/><\/figure>\n\n\n\n<p>71% of respondents said they are somewhat to very likely to respond to this Wendy\u2019s ad.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-chicken-restaurants-the-chicken-or-the-bun\">Chicken restaurants: The chicken or the bun?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"403\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/chickfila-ad-blue-1024x403.jpg\" alt=\"Chick-fil-A blue envelope coupon\" class=\"wp-image-27811\" srcset=\"https:\/\/www.valpak.com\/wp-content\/uploads\/chickfila-ad-blue-1024x403.jpg 1024w, https:\/\/www.valpak.com\/wp-content\/uploads\/chickfila-ad-blue-300x118.jpg 300w, https:\/\/www.valpak.com\/wp-content\/uploads\/chickfila-ad-blue-768x302.jpg 768w, https:\/\/www.valpak.com\/wp-content\/uploads\/chickfila-ad-blue.jpg 1125w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>When you\u2019re no longer asking, \u201cWhere\u2019s the beef?\u201d It means it\u2019s time to hit the henhouse and get your chicken on. Unlike the hamburger, chicken is about being savory, crunchy good, or if it\u2019s grilled with the right toppings. And what are the right questions to ask: bone-in or bone-out, between bread, wrapped in a tortilla, or fried to goodness? From our customer satisfaction survey, here are the top 5 places where the chicken maestros want their Valpak deals and meals from.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-top-5-requested-chicken-chain-coupons\">Top 5 Requested Chicken chain coupons<\/h3>\n\n\n\n<div class=\"top-logos\">\n<div>\n<h3>1<\/h3>\n<figure><img decoding=\"async\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/04\/Chick-fil-A-logo.png\" alt=\"Chick-fil-A Logo\"><\/figure><div><\/div>\n<\/div>\n<div>\n<h3>2<\/h3>\n<figure><img decoding=\"async\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/04\/KFC-logo.png\" alt=\"KFC Logo\"><\/figure><div><\/div>\n<\/div>\n<div>\n<h3>3<\/h3>\n<figure><img decoding=\"async\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/04\/Popeyes-logo.png\" alt=\"Popeyes Logo\"><\/figure><div><\/div>\n<\/div>\n<div>\n<h3>4<\/h3>\n<figure><img decoding=\"async\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/04\/Buffalo-Wild-Wings-logo.png\" alt=\"Buffalo Wild Wings Logo\"><\/figure><div><\/div>\n<\/div>\n<div>\n<h3>5<\/h3>\n<figure><img decoding=\"async\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/04\/Raising-Canes-logo.png\" alt=\"Raising Cane's Logo\"><\/figure><div><\/div>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"634\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/kfc-ad-reaction.jpg\" alt=\"\" class=\"wp-image-27901\" srcset=\"https:\/\/www.valpak.com\/wp-content\/uploads\/kfc-ad-reaction.jpg 750w, https:\/\/www.valpak.com\/wp-content\/uploads\/kfc-ad-reaction-300x254.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>61% of respondents said they are somewhat to very likely to respond to this KFC ad.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-sandwich-restaurants-between-the-bread\">Sandwich restaurants: Between the bread<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"899\" height=\"355\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/subway-blue-coupon.jpg\" alt=\"subway coupon ad\" class=\"wp-image-27820\" srcset=\"https:\/\/www.valpak.com\/wp-content\/uploads\/subway-blue-coupon.jpg 899w, https:\/\/www.valpak.com\/wp-content\/uploads\/subway-blue-coupon-300x118.jpg 300w, https:\/\/www.valpak.com\/wp-content\/uploads\/subway-blue-coupon-768x303.jpg 768w\" sizes=\"auto, (max-width: 899px) 100vw, 899px\" \/><\/figure>\n\n\n\n<p>It was 1762, and the&nbsp;<a href=\"https:\/\/www.history.com\/news\/sandwich-inventor-john-montagu-earl-of-sandwich\">Earl of Sandwich<\/a>&nbsp;wanted to play cards and eat with his hands\u2014and voila, the sandwich was invented, and a whole new genre of food came to life! From well-known spots to local mom-and-pop favorites, online ordering to in-house dining, just about every city in the United States has multiple incredible sandwich shops. Subway has been doing it your way for years now, so, not surprisingly, takes over the top spot, with&nbsp;<strong>56%<\/strong>&nbsp;of respondents wanting Valpak coupons for the food service brand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-top-5-requested-sandwich-chain-coupons\">Top 5 requested sandwich chain coupons<\/h3>\n\n\n\n<div class=\"top-logos\">\n<div>\n<h3>1<\/h3>\n<figure><img decoding=\"async\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/04\/Subway-logo.png\" alt=\"Subway Logo\"><\/figure><div><\/div>\n<\/div>\n<div>\n<h3>2<\/h3>\n<figure><img decoding=\"async\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/04\/Panera-Bread-logo.png\" alt=\"Panera Bread Logo\"><\/figure><div><\/div>\n<\/div>\n<div>\n<h3>3<\/h3>\n<figure><img decoding=\"async\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/04\/Jersey-Mikes-logo.png\" alt=\"Jersey Mike's Logo\"><\/figure><div><\/div>\n<\/div>\n<div>\n<h3>4<\/h3>\n<figure><img decoding=\"async\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/04\/Arbys-logo.png\" alt=\"Arby's Logo\"><\/figure><div><\/div>\n<\/div>\n<div>\n<h3>5<\/h3>\n<figure><img decoding=\"async\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/04\/Jimmy-Johns-logo.png\" alt=\"Jimmy John's Logo\"><\/figure><div><\/div>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"899\" height=\"730\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/arbys-ad-postcard-1.jpg\" alt=\"\" class=\"wp-image-27904\" srcset=\"https:\/\/www.valpak.com\/wp-content\/uploads\/arbys-ad-postcard-1.jpg 899w, https:\/\/www.valpak.com\/wp-content\/uploads\/arbys-ad-postcard-1-300x244.jpg 300w, https:\/\/www.valpak.com\/wp-content\/uploads\/arbys-ad-postcard-1-768x624.jpg 768w\" sizes=\"auto, (max-width: 899px) 100vw, 899px\" \/><\/figure>\n\n\n\n<p>61% of respondents said they are somewhat to very likely to respond to this Arby&#8217;s ad.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-mexican-restaurants-yo-quiero-good\">Mexican restaurants: Yo quiero, good!<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"904\" height=\"360\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/taco-bell-coupon-ad.jpg\" alt=\"taco bell coupon ad\" class=\"wp-image-27826\" srcset=\"https:\/\/www.valpak.com\/wp-content\/uploads\/taco-bell-coupon-ad.jpg 904w, https:\/\/www.valpak.com\/wp-content\/uploads\/taco-bell-coupon-ad-300x119.jpg 300w, https:\/\/www.valpak.com\/wp-content\/uploads\/taco-bell-coupon-ad-768x306.jpg 768w\" sizes=\"auto, (max-width: 904px) 100vw, 904px\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>&#8220;I love the idea of receiving coupons. The cost of everything is too high for those of us on a fixed income!&#8221;<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Mexican cuisine has so many delicious varieties to choose from, and there are always great local favorites in almost every town that offer an amazing guest experience. However, when it came to our questionnaire, it isn\u2019t too much of a shock that some of the most well-known franchises, Taco Bell, with&nbsp;<strong>55%<\/strong>, and Chipotle (<strong>45.5%<\/strong>), took the top Mexican restaurant spots where consumers would like Valpak coupons from.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-top-5-requested-mexican-chain-coupons\">Top 5 requested Mexican chain coupons<\/h3>\n\n\n\n<div class=\"top-logos\">\n<div>\n<h3>1<\/h3>\n<figure><img decoding=\"async\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/04\/Taco-Bell-logo.png\" alt=\"Taco Bell Logo\"><\/figure><div><\/div>\n<\/div>\n<div>\n<h3>2<\/h3>\n<figure><img decoding=\"async\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/04\/Chipotle-logo.png\" alt=\"Chipotle Logo\"><\/figure><div><\/div>\n<\/div>\n<div>\n<h3>3<\/h3>\n<figure><img decoding=\"async\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/04\/QDOBA-logo.png\" alt=\"QDOBA Logo\"><\/figure><div><\/div>\n<\/div>\n<div>\n<h3>4<\/h3>\n<figure><img decoding=\"async\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/04\/Moes-logo.png\" alt=\"Moe's Logo\"><\/figure><div><\/div>\n<\/div>\n<div>\n<h3>5<\/h3>\n<figure><img decoding=\"async\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/04\/On-the-Border-logo.jpg\" alt=\"On the Border Logo\"><\/figure><div><\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-pizza-restaurants-pizza-pizza\">Pizza restaurants: pizza! pizza!<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"902\" height=\"356\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/papa-johns-ad.jpg\" alt=\"papa johns pizza coupon\" class=\"wp-image-27838\" srcset=\"https:\/\/www.valpak.com\/wp-content\/uploads\/papa-johns-ad.jpg 902w, https:\/\/www.valpak.com\/wp-content\/uploads\/papa-johns-ad-300x118.jpg 300w, https:\/\/www.valpak.com\/wp-content\/uploads\/papa-johns-ad-768x303.jpg 768w\" sizes=\"auto, (max-width: 902px) 100vw, 902px\" \/><\/figure>\n\n\n\n<p>You can eat pizza for breakfast, lunch or dinner. There is also something magical about something that, across the U.S., at its core, is sauce, dough and cheese. However, with today\u2019s popular pizza shops, from deep pan to thin crust and from pineapple to sausage, pizza lovers know what they want from their overall experience, and they\u2019re not afraid to have it again and again because it\u2019s just THAT good (and Valpak coupons would be nice, too!)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-top-5-requested-pizza-chain-coupons\">Top 5 requested pizza chain coupons<\/h3>\n\n\n\n<div class=\"top-logos\">\n<div>\n<h3>1<\/h3>\n<figure><img decoding=\"async\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/04\/Dominos-logo-scaled.jpg\" alt=\"Domino's Logo\"><\/figure><div><\/div>\n<\/div>\n<div>\n<h3>2<\/h3>\n<figure><img decoding=\"async\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/04\/Pizza-Hut-logo.jpg\" alt=\"Pizza Hut Logo\"><\/figure><div><\/div>\n<\/div>\n<div>\n<h3>3<\/h3>\n<figure><img decoding=\"async\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/04\/Papa-Johns-logo.png\" alt=\"Papa John's Logo\"><\/figure><div><\/div>\n<\/div>\n<div>\n<h3>4<\/h3>\n<figure><img decoding=\"async\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/04\/Little-Caesars-logo.png\" alt=\"Little Caesar's Logo\"><\/figure><div><\/div>\n<\/div>\n<div>\n<h3>5<\/h3>\n<figure><img decoding=\"async\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/04\/Marcos-logo.png\" alt=\"Marco's pizza Logo\"><\/figure><div><\/div>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"971\" height=\"656\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/cici-pizza-ad-reaction.jpg\" alt=\"\" class=\"wp-image-27908\" srcset=\"https:\/\/www.valpak.com\/wp-content\/uploads\/cici-pizza-ad-reaction.jpg 971w, https:\/\/www.valpak.com\/wp-content\/uploads\/cici-pizza-ad-reaction-300x203.jpg 300w, https:\/\/www.valpak.com\/wp-content\/uploads\/cici-pizza-ad-reaction-768x519.jpg 768w\" sizes=\"auto, (max-width: 971px) 100vw, 971px\" \/><\/figure>\n\n\n\n<p>36% of respondents said they are somewhat to very likely to respond to this Cici&#8217;s Pizza ad.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-coffee-amp-snack-chains-where-to-go-on-the-go\">Coffee &amp; snack chains: Where to go on the go<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"903\" height=\"359\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/dunkin-donuts-ads.jpg\" alt=\"dunkin donuts coupon\" class=\"wp-image-27845\" srcset=\"https:\/\/www.valpak.com\/wp-content\/uploads\/dunkin-donuts-ads.jpg 903w, https:\/\/www.valpak.com\/wp-content\/uploads\/dunkin-donuts-ads-300x119.jpg 300w, https:\/\/www.valpak.com\/wp-content\/uploads\/dunkin-donuts-ads-768x305.jpg 768w\" sizes=\"auto, (max-width: 903px) 100vw, 903px\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>&#8220;With the higher prices and cost of living increases, coupons are necessary to justify eating out.&nbsp;Also, senior citizens should be the first to receive these coupons as the standard of living for this tends to decrease.&#8221;<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>A few brands may come to mind when that early morning, midday, or late-night need for coffee &amp; snacks hits (sounds familiar to college students and campus dining). But don\u2019t forget old-fashioned coffee &amp; donuts or the original Frappuccino, a.k.a. the milkshake. Dunkin took the top spot here with&nbsp;<strong>54.5%<\/strong>; however, close behind and right on its heels, coffee and snacks are good too: Starbucks (<strong>47.2%<\/strong>). Again, for this list, it\u2019s coffee and donuts FTW!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-top-5-requested-coffee-amp-snack-chain-coupons\">Top 5 requested coffee &amp; snack chain coupons<\/h3>\n\n\n\n<div class=\"top-logos\">\n<div>\n<h3>1<\/h3>\n<figure><img decoding=\"async\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/04\/Dunkin-logo.png\" alt=\"Dunkin Logo\"><\/figure><div><\/div>\n<\/div>\n<div>\n<h3>2<\/h3>\n<figure><img decoding=\"async\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/04\/Starbucks-logo.png\" alt=\"Starbuck's Logo\"><\/figure><div><\/div>\n<\/div>\n<div>\n<h3>3<\/h3>\n<figure><img decoding=\"async\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/04\/DQ-logo.png\" alt=\"DQ Logo\"><\/figure><div><\/div>\n<\/div>\n<div>\n<h3>4<\/h3>\n<figure><img decoding=\"async\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/04\/Krispy-Kreme-logo.png\" alt=\"Krispy Kreme Logo\"><\/figure><div><\/div>\n<\/div>\n<div>\n<h3>5<\/h3>\n<figure><img decoding=\"async\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/04\/Baskin-Robbins-logo.png\" alt=\"Baskin Robbin's Logo\"><\/figure><div><\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-sit-down-restaurants-pull-up-a-seat\">Sit-down restaurants: Pull up a seat<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"897\" height=\"355\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/texas-roadhouse-coupon.jpg\" alt=\"texas roadhouse coupon\" class=\"wp-image-27850\" srcset=\"https:\/\/www.valpak.com\/wp-content\/uploads\/texas-roadhouse-coupon.jpg 897w, https:\/\/www.valpak.com\/wp-content\/uploads\/texas-roadhouse-coupon-300x119.jpg 300w, https:\/\/www.valpak.com\/wp-content\/uploads\/texas-roadhouse-coupon-768x304.jpg 768w\" sizes=\"auto, (max-width: 897px) 100vw, 897px\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>&#8220;When we received coupons like these in the mail, we were much more likely to eat out than we are now. I believe companies do not realize that many people still prefer paper coupons to digital coupons.&#8221;<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Beyond baseball and waterslides, few things are more American than the family-oriented sit-down restaurant atmosphere. A good experience, great food, and excellent service hardly ever fall short. Oh, and these places, more often than not, serve alcohol. It\u2019s a great way to start a night or end a night, take a date, dine alone or catch up with old friends. But according to this top 5 America has spoken where they\u2019re looking for a food quality experience with a coupon incentive.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-top-5-requested-sit-down-restaurant-coupons\">Top 5 requested sit-down restaurant coupons<\/h3>\n\n\n\n<div class=\"top-logos\">\n<div>\n<h3>1<\/h3>\n<figure><img decoding=\"async\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/04\/Olive-Garden-logo.png\" alt=\"Olive Garden Logo\"><\/figure><div><\/div>\n<\/div>\n<div>\n<h3>2<\/h3>\n<figure><img decoding=\"async\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/04\/Texas-Roadhouse-logo.png\" alt=\"Texas Roadhouse Logo\"><\/figure><div><\/div>\n<\/div>\n<div>\n<h3>3<\/h3>\n<figure><img decoding=\"async\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/04\/Applebees-logo.png\" alt=\"Applebee's Logo\"><\/figure><div><\/div>\n<\/div>\n<div>\n<h3>4<\/h3>\n<figure><img decoding=\"async\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/04\/Outback-Steakhouse-logo.png\" alt=\"Outback Streakhouse Logo\"><\/figure><div><\/div>\n<\/div>\n<div>\n<h3>5<\/h3>\n<figure><img decoding=\"async\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/Chilis-Logo.png\" alt=\"Chili's Logo\"><\/figure><div><\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-grocery-stores-clean-up-on-aisle-w\">Grocery stores: Clean up on aisle W<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"899\" height=\"354\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/walmart-coupon-ad.jpg\" alt=\"\" class=\"wp-image-27857\" srcset=\"https:\/\/www.valpak.com\/wp-content\/uploads\/walmart-coupon-ad.jpg 899w, https:\/\/www.valpak.com\/wp-content\/uploads\/walmart-coupon-ad-300x118.jpg 300w, https:\/\/www.valpak.com\/wp-content\/uploads\/walmart-coupon-ad-768x302.jpg 768w\" sizes=\"auto, (max-width: 899px) 100vw, 899px\" \/><\/figure>\n\n\n\n<p>In today\u2019s omnichannel world, consumers want a one-stop shop for all their needs. They want to be able to buy lawn furniture, clothing shop, try samples and get their grocery shopping done all in one place\u2014that\u2019s probably why Walmart cleaned up by beating the next closest grocery brand by almost 10 points. But they also want high quality at a lower price Aldi (<strong>51.5%<\/strong>). And from the looks of the top 5 stores, consumers want Valpak coupons for groceries too.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-top-5-requested-grocery-store-coupons\">Top 5 requested grocery store coupons<\/h3>\n\n\n\n<div class=\"top-logos\">\n<div>\n<h3>1<\/h3>\n<figure><img decoding=\"async\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/04\/Walmart-logo.png\" alt=\"Walmart Logo\"><\/figure><div><\/div>\n<\/div>\n<div>\n<h3>2<\/h3>\n<figure><img decoding=\"async\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/04\/Aldi-logo.png\" alt=\"Aldi Logo\"><\/figure><div><\/div>\n<\/div>\n<div>\n<h3>3<\/h3>\n<figure><img decoding=\"async\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/04\/Target-logo.jpg\" alt=\"Target Logo\"><\/figure><div><\/div>\n<\/div>\n<div>\n<h3>4<\/h3>\n<figure><img decoding=\"async\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/04\/Costco-logo.png\" alt=\"Costco Logo\"><\/figure><div><\/div>\n<\/div>\n<div>\n<h3>5<\/h3>\n<figure><img decoding=\"async\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/04\/Kroger-logo.png\" alt=\"Kroger Logo\"><\/figure><div><\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-some-food-for-thought\">Some food for thought<\/h2>\n\n\n\n<p>In the restaurant industry, being aware of the dining preferences of your customers and potential customers can give you an edge over the competition. Keen insights into how consumers like to receive ads \/ coupons, which offers they are most likely to redeem, and what motivates them to travel or try a new restaurant helps you stay competitive year-round.<\/p>\n\n\n\n<p>Very rarely, if ever, does anybody say, \u201cLet\u2019s go somewhere to eat we don\u2019t love.\u201d But, still, it helps for the restaurateur to show love, too, with some coupons because nothing goes better with your favorite meal than a discount. And restaurant businesses that advertise with Valpak reach an audience that spends&nbsp;<strong>28% more<\/strong>&nbsp;at full-service restaurants and&nbsp;<strong>14% more<\/strong>&nbsp;at fast-food joints. Understanding and incorporating these into your marketing strategy will positively impact your business. Take time to view the data and think about combining <a href=\"https:\/\/www.valpak.com\/advertise\/solutions\/blue-envelope\">direct mail<\/a> and <a href=\"https:\/\/www.valpak.com\/advertise\/solutions\/digital-marketing\">digital marketing<\/a> campaigns to cook up more profits.<\/p>\n\n\n\n<p>From the <a href=\"https:\/\/www.valpak.com\/advertise\/solutions\/blue-envelope\">Blue Envelope<\/a> to <a href=\"https:\/\/www.valpak.com\/advertise\/solutions\/postcards\">neighborhood-targeted postcards<\/a> to <a href=\"https:\/\/www.valpak.com\/advertise\/solutions\/digital-marketing\/mobile-ads\">mobile advertising<\/a>, your <a href=\"https:\/\/www.valpak.com\/advertise\/\">local Valpak rep<\/a> can help you decide which channels work best for your business.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Valpak\u00ae surveyed over 1,700 U.S. adults to determine what influences their dining choices and motivates them to try or switch restaurants based on incentives. Our dining \/ restaurant survey responses build on that data, demonstrating the impact of rising food costs at the counter, in the drive-thru, at the table, at checkout and at the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":27859,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","_swt_meta_header_display":false,"_swt_meta_footer_display":false,"_swt_meta_site_title_display":false,"_swt_meta_sticky_header":false,"_swt_meta_transparent_header":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1,1943],"tags":[],"class_list":["post-23471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-dining"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>U.S. consumer 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