{"id":23517,"date":"2022-10-27T17:10:25","date_gmt":"2022-10-27T17:10:25","guid":{"rendered":"https:\/\/www.valpak.com\/?p=23517"},"modified":"2022-10-27T18:49:34","modified_gmt":"2022-10-27T18:49:34","slug":"how-to-choose-the-best-valpak-advertising-for-your-local-business","status":"publish","type":"post","link":"https:\/\/www.valpak.com\/advertise\/blog\/how-to-choose-the-best-valpak-advertising-for-your-local-business","title":{"rendered":"How to Choose the Best Valpak Advertising for Your Local Business"},"content":{"rendered":"

New business owners and established small businesses alike can benefit from advertising with Valpak direct marketing. Whether you\u2019re trying to reach a small number of potential customers or spread your message to a large audience, we have a variety of lead generation solutions to fit your unique needs and budget. To get started, ask yourself these 6 questions:<\/p>\n

    \n
  1. What\u2019s your goal? <\/strong>To get new customers? To increase your average ticket? To drive more sales of XYZ product or service?<\/li>\n
  2. What\u2019s your message? <\/strong>What makes your business special? Which products or services are your most popular? Any upcoming events?<\/li>\n
  3. Who\u2019s your core customer?<\/strong> Where do they live? What do they like? How much do they spend on what you sell and how often?<\/li>\n
  4. How will you track performance? <\/strong>Which performance tools do you currently use? Where are there gaps to fill for accurate measurement?<\/li>\n
  5. How will you define success? <\/strong>A high response rate or return on ad spend? New customers or an overall lift in sales? More phone calls?<\/li>\n
  6. How much are you willing to spend?<\/strong> The U.S. Small Business Administration recommends 7-8% of gross revenue for small businesses.<\/li>\n<\/ol>\n

    How you answer these questions will enable you to choose the best combination of Valpak media.<\/p>\n

    Valpak Direct Mail Advertising Solutions<\/strong><\/h2>\n

    The Blue Envelope<\/strong><\/a><\/h3>\n

    The Valpak Blue Envelope is our most popular and affordable direct mail format, where local businesses and national brands share the cost to mail. Millions of business owners have success stories from mailing Valpak coupons to our targeted audience of local households.<\/p>\n

    \"\"<\/p>\n

    Neighborhood-Targeted Postcards<\/a><\/strong><\/h3>\n

    Valpak PlusOne™ postcards mail to the same high-value households as our Blue Envelope inserts and include USPS Informed Delivery email marketing\/reporting at no additional cost. Each Valpak mailing area averages 4,000+ Informed Delivery emails per PlusOne mailer.<\/p>\n

    \"\"<\/p>\n

    Hyper-Targeted Postcards<\/a><\/strong><\/h3>\n

    Valpak can help your local business reach new movers, new homeowners, birthday celebrants, people aging into Medicare and more hyper-targeted audiences with new mailing lists each month. Most formats can be personalized to further increase response rates.<\/p>\n

    \"\"<\/p>\n

    Custom Postcards<\/a><\/strong><\/h3>\n

    You can mail ANY household in the U.S. Your Valpak team includes research analysts in addition to sales representatives and can create a lookalike audience to match your customer list. You can also request a list built from scratch and mail any direct mail format or mail date of your choosing.<\/p>\n

    \"\"<\/p>\n

    Valpak Digital Marketing Solutions<\/a><\/strong><\/h2>\n

    Valpak.com Business Listing<\/a><\/strong><\/h3>\n

    Advertise your small business to local Valpak coupon users on valpak.com, where millions of consumers search for money-saving deals. Your business listing can include additional digital coupons as well as a map to your business and links to your website and social.<\/p>\n

    \"\"<\/p>\n

    Search Engine Marketing<\/a><\/strong><\/h3>\n

    SEM (pay-per-click) is the fastest way to drive traffic to your webpages. Valpak can build you an AdWords or Bing campaign that links to a mobile app download page, online appointment scheduler, promotional landing page, online shop, phone number and more.<\/p>\n

    \"\"<\/p>\n

    Social Media Advertising<\/a><\/strong><\/h3>\n

    Connect with loyal fans and potential customers via targeted social media advertising. We offer Reach & Clicks and Reach & Leads ad campaigns on Facebook and Instagram. We guarantee your campaign reach.<\/strong> This is not possible if you buy from Facebook directly<\/p>\n

    \"\"<\/p>\n

    Web Design<\/a><\/strong><\/h3>\n

    Make a great first impression with an attractive, responsive website that helps you capture a wider audience. Valpak\u2019s web design services give you the flexibility to update logos and products as needed and our digital ops. team is available anytime to jump in and assist.<\/p>\n

    \"\"<\/p>\n

    Overlay Digital Advertising<\/a><\/strong><\/h3>\n

    Capture all the device screens inside the houses you mail to give your Valpak offer additional reach and frequency. Your Valpak ad can follow your audience around the web once they visit your site, search for your products, search a competitor or even read relevant articles.<\/p>\n

    \"\"<\/p>\n

    Mobile Device Advertising<\/strong><\/h3>\n

    Americans spend an average of 4.1 hours a day<\/a> on mobile devices. With Valpak mobile advertising, you can target mobile devices with pinpoint accuracy based on location, interest, and purchase intent. It\u2019s precise and easy to scale to audiences in your community \/ trade area.<\/p>\n

    \"\"<\/p>\n

    Valpak Works for Small Businesses & It Can Work for Yours Too!<\/strong><\/h2>\n

    Valpak is a full-service marketing agency helping businesses realize their full potential. We take the time to truly understand your business and cherry pick the best direct mail and digital advertising to set you up for success. Contact your local Valpak team<\/a> today and let us help expand your reach and build the best marketing campaign for your tomorrow.<\/p>\n","protected":false},"excerpt":{"rendered":"

    New business owners and established small businesses alike can benefit from advertising with Valpak direct marketing. Whether you\u2019re trying to reach a small number of potential customers or spread your message to a large audience, we have a variety of lead generation solutions to fit your unique needs and budget. To get started, ask yourself […]<\/p>\n","protected":false},"author":2,"featured_media":22504,"comment_status":"closed","ping_status":"open","sticky":false,"template":"siege-2018.php","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","_swt_meta_header_display":false,"_swt_meta_footer_display":false,"_swt_meta_site_title_display":false,"_swt_meta_sticky_header":false,"_swt_meta_transparent_header":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"class_list":["post-23517","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"\nHow to Choose the Best Valpak Advertising for Your Local Business - Valpak Advertising<\/title>\n<meta name=\"description\" content=\"New business owners and established small businesses alike can benefit from advertising with Valpak direct marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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small businesses alike can benefit from advertising with Valpak direct marketing."],"share_code":[""],"_share_code":["field_5d404f8325c7f"],"_crp_cache_3dfe19982eaa54170fb751b7c732910a":["<div class=\"crp_related crp_related_block \"><h3>Related blog posts<\/h3><ul class=\"related-posts\"><li class=\"related-post card\"><a href=\"https:\/\/www.valpak.com\/advertise\/blog\/social-media-can-generate-effective-cleaning-service-leads\" class=\"crp_link post-7453\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"109\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2018\/03\/social-media-can-generate-effective-cleaning-service-leads.jpg\" class=\"crp_thumb crp_featured\" alt=\"social-media-can-generate-effective-cleaning-service-leads\" title=\"Social Media Can Generate Effective Cleaning Service Leads\" srcset=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2018\/03\/social-media-can-generate-effective-cleaning-service-leads.jpg 680w, 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Whether you\u2019re trying to reach a small number of potential customers or spread your message to a large audience, we have a variety of lead generation solutions to fit your unique needs and budget. To get started, ask yourself…","_links":{"self":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/posts\/23517","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/comments?post=23517"}],"version-history":[{"count":9,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/posts\/23517\/revisions"}],"predecessor-version":[{"id":23538,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/posts\/23517\/revisions\/23538"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/media\/22504"}],"wp:attachment":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/media?parent=23517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/categories?post=23517"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/tags?post=23517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}