{"id":23830,"date":"2023-02-10T22:53:43","date_gmt":"2023-02-10T22:53:43","guid":{"rendered":"https:\/\/www.valpak.com\/?p=23830"},"modified":"2023-02-10T23:04:33","modified_gmt":"2023-02-10T23:04:33","slug":"mcdonalds-marketing-case-study-16-higher-average-ticket","status":"publish","type":"post","link":"https:\/\/www.valpak.com\/advertise\/blog\/mcdonalds-marketing-case-study-16-higher-average-ticket","title":{"rendered":"McDonald\u2019s\u00ae Marketing Case Study: 16% Higher Average Ticket"},"content":{"rendered":"<h2>McDonald\u2019s uses Direct Mail as the Milkshake that Brings Market Share to the Yard<\/h2>\n<h2>Marketing Campaign Objective<\/h2>\n<p>Valpak partnered with a McDonald&#8217;s fast food chain franchise to create a marketing strategy that measured the effectiveness of a high-quality direct marketing campaign in reaching a target audience to drive traffic and in-store sales for McDonald&#8217;s store locations.<\/p>\n<h2>Direct Mail Blueprint for Success<\/h2>\n<p>Valpak and McDonald&#8217;s franchise mailed 380,000 single-panel inserts in New Jersey to demographic-targeted households within a 5-mile radius of 7 New Jersey McDonald&#8217;s locations.<\/p>\n<h3>McDonald\u2019s Restaurant Direct Mail Sales Promotions<\/h3>\n<ul>\n<li>2\u00a0buy-one, get-one Big Mac\u00ae hamburger, Quarter Pounder\u00ae with Cheese or Filet-O-Fish\u00ae<\/li>\n<li>2\u00a0buy-one, get-one breakfast sandwich<\/li>\n<li>1\u00a0buy-one, get-one Premium Chicken Sandwich, Angus Third\u00a0Pounder, or Cheddar Bacon Onion Sandwich<\/li>\n<li>1\u00a0buy-one, get-one medium or large McCaf\u00e9\u00ae\u00a0drink<\/li>\n<li>1 free medium fries with purchase of a Big Mac\u00ae<\/li>\n<li>1\u00a0free Happy Meal\u00ae or with purchase of any extra value meal<\/li>\n<\/ul>\n<h2>McDonald\u2019s Marketing Strategy Results<\/h2>\n<p>After the mailing, McDonald&#8217;s saw it reached its target market with a <strong>5.7%<\/strong> redemption rate, a <strong>16%<\/strong> higher overall average ticket, and nearly <strong>$13<\/strong> in gross sales and <strong>$6<\/strong> in net sales for every <strong>$1<\/strong> spent at the golden arches.<\/p>\n<h2>Initiatives Conclusion<\/h2>\n<p>The McDonald\u2019s marketing case study confirmed that the Valpak marketing mix drove brand awareness and traffic to McDonald\u2019s fast-food restaurants, producing a higher average ticket that resulted in a positive return on the McDonald\u2019s brand investment.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>McDonald\u2019s uses Direct Mail as the Milkshake that Brings Market Share to the Yard Marketing Campaign Objective Valpak partnered with a McDonald&#8217;s fast food chain franchise to create a marketing strategy that measured the effectiveness of a high-quality direct marketing campaign in reaching a target audience to drive traffic and in-store sales for McDonald&#8217;s store [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":23834,"comment_status":"closed","ping_status":"open","sticky":false,"template":"siege-2018.php","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","_swt_meta_header_display":false,"_swt_meta_footer_display":false,"_swt_meta_site_title_display":false,"_swt_meta_sticky_header":false,"_swt_meta_transparent_header":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"class_list":["post-23830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>McDonald\u2019s\u00ae Marketing Case Study: 16% Higher Average Ticket<\/title>\n<meta name=\"description\" content=\"Valpak partnered with a McDonald&#039;s franchise to create a marketing 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https:\/\/www.valpak.com\/wp-content\/uploads\/2021\/12\/Smiling-Doctor-feat-768x512.jpg 768w\" sizes=\"(max-width: 150px) 100vw, 150px\" srcset=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2021\/12\/Smiling-Doctor-feat.jpg 900w, https:\/\/www.valpak.com\/wp-content\/uploads\/2021\/12\/Smiling-Doctor-feat-300x200.jpg 300w, https:\/\/www.valpak.com\/wp-content\/uploads\/2021\/12\/Smiling-Doctor-feat-768x512.jpg 768w\" \/><\/figure><span class=\"crp_title\">Medical Marketing \u2502 How to Advertise Your Healthcare Practice<\/span><\/a><\/li><\/ul><div class=\"crp_clear\"><\/div><\/div>"],"_crp_cache_expires_3dfe19982eaa54170fb751b7c732910a":["1744822710"],"_crp_cache_2373097f150a2c69513bf0a86ac8a9af":["<div class=\"crp_related   crp_related_block   crp-text-only\"><h3>Related blog posts<\/h3><ul class=\"related-posts\"><li class=\"related-post card\"><a href=\"https:\/\/www.valpak.com\/advertise\/blog\/forecast-of-how-us-consumers-plan-to-spend-on-entertainment-businesses\"     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https:\/\/www.valpak.com\/wp-content\/uploads\/2019\/06\/business-woman-phone-feat-300x200.jpg 300w, https:\/\/www.valpak.com\/wp-content\/uploads\/2019\/06\/business-woman-phone-feat-768x512.jpg 768w\" \/><\/figure><span class=\"crp_title\">The Absolute Best Times to Reach Small Business Owners & Decision-Makers<\/span><\/a><\/li><li class=\"related-post card\"><a href=\"https:\/\/www.valpak.com\/advertise\/blog\/consumer-dining-survey-results-ad-coupon-preferences\"     class=\"crp_link post-23471\"><figure><img width=\"150\" height=\"150\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/valpak-diners-eating-150x150.jpg\" class=\"crp_featured crp_thumb crp_thumbnail\" alt=\"Two colleagues sitting in a outdoor table eating at lunch break.\" style=\"\" title=\"U.S. consumer dining survey results: Ad \/ coupon preferences of today&#039;s diners\" loading=\"lazy\" decoding=\"async\" \/><\/figure><span class=\"crp_title\">U.S. consumer dining survey results: Ad \/ coupon preferences of today's diners<\/span><\/a><\/li><\/ul><div class=\"crp_clear\"><\/div><\/div>"],"_crp_cache_expires_h_8f74ead46e5b22eb2f5252b716dd53fb":["1787810768"]},"uagb_featured_image_src":{"full":["https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/02\/valpak-mother-daughter-eating-23.jpg",1200,800,false],"thumbnail":["https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/02\/valpak-mother-daughter-eating-23-150x150.jpg",150,150,true],"medium":["https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/02\/valpak-mother-daughter-eating-23-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/02\/valpak-mother-daughter-eating-23-768x512.jpg",768,512,true],"large":["https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/02\/valpak-mother-daughter-eating-23-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/02\/valpak-mother-daughter-eating-23.jpg",1200,800,false],"2048x2048":["https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/02\/valpak-mother-daughter-eating-23.jpg",1200,800,false],"crp_thumbnail":["https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/02\/valpak-mother-daughter-eating-23.jpg",150,100,false]},"uagb_author_info":{"display_name":"Jessica Leone","author_link":"https:\/\/www.valpak.com\/advertise\/author\/jleone"},"uagb_comment_info":0,"uagb_excerpt":"McDonald\u2019s uses Direct Mail as the Milkshake that Brings Market Share to the Yard Marketing Campaign Objective Valpak partnered with a McDonald&#8217;s fast food chain franchise to create a marketing strategy that measured the effectiveness of a high-quality direct marketing campaign in reaching a target audience to drive traffic and in-store sales for McDonald&#8217;s store&hellip;","_links":{"self":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/posts\/23830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/comments?post=23830"}],"version-history":[{"count":2,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/posts\/23830\/revisions"}],"predecessor-version":[{"id":23833,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/posts\/23830\/revisions\/23833"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/media\/23834"}],"wp:attachment":[{"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/media?parent=23830"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/categories?post=23830"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.valpak.com\/advertise\/wp-json\/wp\/v2\/tags?post=23830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}