{"id":24165,"date":"2023-04-12T15:43:35","date_gmt":"2023-04-12T15:43:35","guid":{"rendered":"https:\/\/www.valpak.com\/?p=24165"},"modified":"2023-04-12T15:54:39","modified_gmt":"2023-04-12T15:54:39","slug":"data-targeted-offers-drive-4-to-1-return-on-ad-spend-for-specialty-grocer","status":"publish","type":"post","link":"https:\/\/www.valpak.com\/advertise\/blog\/data-targeted-offers-drive-4-to-1-return-on-ad-spend-for-specialty-grocer","title":{"rendered":"Data + Targeted Offers Drive 4:1 Return on Ad Spend for Specialty Grocer"},"content":{"rendered":"<h2>Niche Grocer Uses Direct Mail, and the Difference in Results is Like Apples to Oranges<\/h2>\n<h2>Marketing Objective<\/h2>\n<p>Valpak partnered with a specialty food grocer \/ regional franchise to design a marketing strategy that measured the effectiveness of a <a href=\"https:\/\/www.valpak.com\/advertise\/postcards\">direct mail postcard<\/a> campaign targeted to current grocery store customers and prospects of high-quality food items.<\/p>\n<h2>Program Strategy<\/h2>\n<p>The grocery chain supplied its current client list, and Valpak identified the prospects by profiling its existing customers and appending that index to routes and stores within 5 miles of 3 of its specialty food store locations. Valpak mailed 50,000 postcards for each location with strong offers for both audiences: $5 off $25 for current customers and $20 off $50 for prospects.<\/p>\n<h2>Results<\/h2>\n<p><strong>10% of postcards were redeemed<\/strong>, with over <strong>$1 million in total sales<\/strong>. The offer to current customers outperformed prospects at all 3 locations by over <strong>50%<\/strong>! However, potential customers had an <strong>8%<\/strong> redemption rate, resulting in nearly <strong>10,000 new customers <\/strong>for the <a href=\"https:\/\/www.valpak.com\/advertise\/business\/retail\">grocery retailer<\/a><strong>.<\/strong><\/p>\n<h2>Conclusion<\/h2>\n<p>The results of the <a href=\"https:\/\/www.valpak.com\/advertise\/business\/retail\">mailings and growth<\/a> in new customers confirm that offers and targeting are proven to deliver next-level returns for grocers (particularly specialty stores). The marketing campaign resulted in a higher average basket at checkout and a better customer experience that produced a lift in sales and a 4:1 return on ad spend for the specialty grocer\u2019s investment.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Niche Grocer Uses Direct Mail, and the Difference in Results is Like Apples to Oranges Marketing Objective Valpak partnered with a specialty food grocer \/ regional franchise to design a marketing strategy that measured the effectiveness of a direct mail postcard campaign targeted to current grocery store customers and prospects of high-quality food items. Program [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":24166,"comment_status":"closed","ping_status":"open","sticky":false,"template":"siege-2018.php","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","_swt_meta_header_display":false,"_swt_meta_footer_display":false,"_swt_meta_site_title_display":false,"_swt_meta_sticky_header":false,"_swt_meta_transparent_header":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"class_list":["post-24165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Data + Targeted Offers Drive 4:1 Return on Ad Spend for Specialty Grocer<\/title>\n<meta name=\"description\" content=\"The results of mailings and growth in new customers confirm that 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