{"id":24657,"date":"2024-10-11T17:30:06","date_gmt":"2024-10-11T17:30:06","guid":{"rendered":"https:\/\/www.valpak.com\/?p=24657"},"modified":"2024-10-11T17:30:07","modified_gmt":"2024-10-11T17:30:07","slug":"growing-your-brand-with-advertising","status":"publish","type":"post","link":"https:\/\/www.valpak.com\/advertise\/blog\/growing-your-brand-with-advertising","title":{"rendered":"Growing Your Brand With Advertising"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-you-know-the-importance-of-advertising-but-you-ve-got-a-business-to-run-there-is-only-so-much-time-and-you-need-help\">You know the importance of advertising, but you\u2019ve got a business to run. There is only <em>so much time<\/em>, and you need help.<\/h2>\n\n\n\n<p>Finding and hiring an ad agency feels like just one more task to put on top of a million. But you know you need the help because there isn\u2019t enough time in a day, week, or even a year to do it yourself. You want your <a href=\"https:\/\/www.valpak.com\/advertise\/download\/why-you-should-always-be-advertising\">business to grow<\/a> and hiring an ad agency is the next step.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/07\/10-reasons-why-hire-ad-agency.jpg\" alt=\"top 10 reasons why company's hire an ad agency list\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-so-where-do-you-start\">So Where Do You Start?<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/07\/so-where-do-you-start.jpg\" alt=\"image of a young woman talking to her colleagues\"\/><\/figure>\n\n\n\n<p>Pause, take a deep breath; you got this! Approach hiring an ad agency like you would hiring a new employee. Do your pre-work to find the right candidate, schedule some interviews and check references so that you feel 100% confident about your choice. Because nobody likes looking in the mirror and saying, \u201cI told you so!\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/07\/valpak-sales-rep-quote-1.jpg\" alt=\"image of a quote from a sales rep about finding an ad agency\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conduct-a-needs-analysis\">Conduct A Needs Analysis<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/07\/girl-headphones-zoom-work-call.jpg\" alt=\"image of woman with headphones on zoom work call\"\/><\/figure>\n\n\n\n<p>Before starting your search for the right ad agency, it\u2019s essential to do some self-reflection, a simple internal needs analysis. The goals for your particular business should drive \/ lead to the type of agency that is right for you. Are you focused on brand awareness, customer acquisition, <a href=\"https:\/\/blog.anyroad.com\/article\/average-transaction-value-what-you-need-to-know\">average transaction value<\/a> (ATV), revenue, etc., maybe some or all of these? Finding a <a href=\"https:\/\/www.valpak.com\/advertise\/\">reputable agency<\/a> with experience in your business\u2019s needs will save you time and money.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/www.forbes.com\/sites\/georgedeeb\/2022\/03\/03\/5-steps-to-finding-the-best-advertising-agency\/?sh=6e8b67627cd1\"><img decoding=\"async\" src=\"https:\/\/www.valpak.com\/wp-content\/uploads\/2023\/07\/5-questions-to-ask-hire-ad-agency.jpg\" alt=\"5 questions to ask before hiring an ad agency\"\/><\/a><\/figure>\n\n\n\n<p>A business\u2019s ad <a href=\"https:\/\/www.valpak.com\/advertise\/blog\/how-to-create-a-marketing-budget\">budget<\/a> depends on its size, competition, industry and advertising goal. <a href=\"https:\/\/ppcexpo.com\/blog\/average-marketing-budget-for-small-business\">The 5% Rule<\/a> recommends you put at least 5% of your revenue toward marketing. In comparison, the <a href=\"https:\/\/www.sba.gov\/business-guide\/manage-your-business\/marketing-sales\">U.S. Small Business Administration<\/a> sets the number at 7-8% of gross income, with more research saying that new businesses should spend 12-20% and established businesses should spend 6-12%.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.valpak.com\/advertise\/download\/how-to-choose-an-ad-agency\">Download our e-book<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You know the importance of advertising, but you\u2019ve got a business to run. There is only so much time, and you need help. Finding and hiring an ad agency feels like just one more task to put on top of a million. But you know you need the help because there isn\u2019t enough time in [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":26575,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","_swt_meta_header_display":false,"_swt_meta_footer_display":false,"_swt_meta_site_title_display":false,"_swt_meta_sticky_header":false,"_swt_meta_transparent_header":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[20,1947,1948,1,1943,1949,1951,1952,1953],"tags":[],"class_list":["post-24657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertise","category-automotive","category-beauty-spa","category-blog","category-dining","category-entertainment","category-health-fitness","category-home-garden","category-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Growing Your Brand With Advertising<\/title>\n<meta name=\"description\" content=\"You know the importance of advertising, but you\u2019ve got a business to run. 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